How to earn money as a professional Influencer creating the best content for yourself or other brands? step by step guide

Being an engineer, a surgeon, were some of the professions chosen by children not long ago, when this century began. 20 years later, the scenario has completely changed, and becoming an influencer is the profession that almost everyone in the world does, regardless of our age..

The idea of ​​living from our passion is very seductive for anyone, and being an influencer is one of the easiest ways to achieve it because in essence, they are people who monetize their knowledge of a topicor many times sharing simple experiences of their days.

Nevertheless, It is something that you can perfectly learn, and in this article we are going to teach you step by step everything you need to do to become an influencer.

What is an Influencer and what are the most important requirements to be one?

This is a person who becomes famous in Internet, to such an extent that their opinions become influential within their audience. This tends to be simplified by claiming that anyone with more than 10,000 followers can be considered one, but this is far from reality.. The main value of an influencer is his influence, this person must have a certain charisma that not only generates debate in relation to the issues he touches.

But it can also have weight in the opinions of others, and that is where its importance for brands lies.. In addition to this, we must say that the concept of influencer as such is nothing new, despite the fact that it has become popular with the appearance of social networks. But the truth is that, if we think about it, the influencer is nothing more than a celebrity, only in this case it can be anyone without having to be an actor, musician or have any other talent..

To be an influencer you need 2 essential things; a niche of expertise, that is, a subject that you master from which you can make valuable content, and an audience that is not only broad, but above all faithful and in which your engagement is high. That is when what really interests companies happens, that at least 1% of the 50,000 followers who watch you feel attracted to buy a product because your youtuber either instagramer favorite recommended it.

Types of influencers on the Internet What are all the ones that exist so far and how to decide the ideal one for me?

The truth is that there is no standard classification to define the types of influencers. The one that the most is based on the number of followers of a person.

There are thus the following categories:

• Micro: An influential user with an audience of between 1,000 and 10,000 followers across all of their social networks.
• Middle: those with an audience between 10,000 and 100,000 followers on any social network.
• Macro: users with an audience between 100,000 and 500,000 followers.
• Celebrities: Influencers with great fame who exceed figures of 1 million followers and up.

Nevertheless, this is not the only way to classify these professionals. Another way is according to the type of content they usually share. In this case we have two very well defined types; opinion influencers, who are those who focus on giving their point of view on any topic, generating sympathy with their audience more than anything for their ideals. And the informative influencer, who is the one who bases his content on sharing only documentary informative material on a topic of his expertise..

And finally we can classify the influencers according to their niche. This opens up a fairly wide range since we have characters such as fashionistas; those lovers of fashion and good dress. The healthy and fitness; who are those users who love to exercise and help others with their advice to achieve goals faster.

Or also the so-called traveler; who spend the whole year traveling and showing their audience all her adventures. But these are only a few since each specific niche has its particular name. in this sense, there are also supermommies or chefs.

Learn step by step how to become an influencer on all social networks to be famous on the Internet

Being an influencer is one of the “jobs” most comfortable and best paid in the world. Nevertheless, We are not going to deceive you, it is difficult to teach everything that being a celebrity in social media implies in one video.

Despite this, we are going to show you a roadmap that you must follow to make your dreams come true:

keep it real

The first thing an influencer should put between eyebrows is that It is not easy to get hundreds of thousands of followers. It is a process that takes many months and even years. Germán Garmendia, one of the most successful youtubers of all time, recounts that when he started, he did it just as a hobby, it was not until after 1 year that he was able to monetize his channel, and It wasn’t until a year later that he started earning enough to consider making videos full time..

Therefore, do not think that it will only be to make a great video and wait for it to go viral. Behind every influencer there is a lot of effort and hours of work behind. This is very important since according to several important pollsters more than 70% of potential influencers throw in the towel after 3 months, and only 2% of those who continue end up being successful.

So If you really want to be a voice of authority on the Internet, you must be clear that the path you are about to start is long.but we assure you that if you do things well and with the necessary love, you are assured of success, because of the above data, only 2% really work hardthat’s why they are the only ones who end up triumphing.

Choose a niche or type of influencer

The first thing is to define the niche in which you are going to be present, or if you are a multitalker you can choose several of them, although it is always best to focus on one topic first and then start with the others. This choice is not so easy for many potential influencers who feel that they do not find the place where they belong, that theme that will make them stand out..

If you focus on the economic aspect, the niches that the more money they make online They are investments, tourism, health, marketing, gaming and entertainment, but this does not mean that by being in one of them you will earn a lot of money. There are influencers in very small niches with a CPA tiny enough that they still make a hefty profit every month.

That is why our advice is to do something that you are really passionate about. If sports is your thing, don’t hesitate to start a social profile to share your analyses, chronicles and important news every day. This will make you enjoy the first few months much more and you won’t end up abandoning the project.

Be a true expert

Although there are niches in which you do not need to know anything in particular, those of the so-called “empty influencers” who do not really contribute anything, The vast majority of topics require knowledge and, above all, responsibility. Especially if you are going to specialize in sectors as delicate as health, nutritionentrepreneurship and a long etcetera.

If you really want to be influential you will have to be a real expert. The world is constantly evolving and Internet users are becoming more demanding with the quality of the content they consume, since otherwise they will go with another that offers them what they wantand you can be sure that they will find it outside your profiles.

Choose your platform

Yes ok it is important to have profiles in several social networksthere will always be one in which the largest amount of your audience is concentrated, which will surely be the first time you start working.

To choose you must take into account 2 factors:

• The type of content: Each social network has a preference for a certain type of content. YouTube and Twitter are preferred for videos, while Facebook and Instagram They are more than images. While FB also has a section for videos, it’s not as easy to navigate as the first two we mentioned. But that, the format of the material that you are going to share must be an important conditioning factor to choose the ideal platform.
• The type of public: you must analyze your target audience and know data such as their average ages and their preferences. Social networks like Facebook or YouTube are for leisure, so the majority of users look for information and entertainment on them. But if you want to make a personal brand to be an influencer in, for example, your work sector, LinkedIn is the social network where you will find the best opportunities to grow.

Organize an action plan

In this point You will understand that if you really want to succeed it is important that you are well planned. That is why the first thing you should do is an action plan about the first steps you are going to take.

The most important aspects to take into account are:

• publication regularity: define how many times a week you will share content with your audience, they should not be fixed days but it is important that you stay active every week with at least a couple of videos.
• Keywords to attack: Keywords are those that people search for to find specific content. You must carry out a study of keywords to know which are the most sought after in your sector, and define which ones you will attack first. The general rule is that you focus first on those that have fewer searches, since they are also the ones that have less competition and in which you are more likely to appear.
• Dissemination strategy: although it is not a guarantee of success, investing in advertising to spread your content will be a good ally to give you the push you need to take off. Determine an investment capital in ads and execute it every month. It shouldn’t be too much, with €50 you can make a lot of profit.

Collaborate with other influencers

The collaborations are the real key to grow in any social network, since you take advantage of the audience that another user already has to make it yours and be able to attract followers more easily. There are two ways to collaborate with other influencers; The first is when they both have the same number of followers or are very similar and both create content together or are mentioned in posts..

The second it is paying a user who has much more audience than you and you offer him money to make a video with you for his channel, so that his audience becomes familiar with you. According to expert studies, the growth rate of the accounts that collaborate with each other is much higher than that of those that pay for classic advertising or that simply never collaborate.

We show you all the ways in which an influencer can earn money on the Internet and live from his passion

A mistake that many “rookies” they commit, and it is the main reason why they do not find profitability, is to believe that money can only be obtained through content distribution platforms. In fact, many of you who are reading this probably what you really think is “I want to make money making YouTube videos”.

But right now we will show you that there is much more money outside the platforms, because what is really worth an influencer is his personal brand:

Digital advertising revenue

This is the classic way, the one that until reading the previous paragraph you thought was the only way to earn money. It works in the following way; Platforms like YouTube or Facebook make money from the ads we see on those platforms and are willing to share that revenue with you. as long as you meet certain requirements and generate a certain number of interactions.

Then, when you upload a video and it has generated many visits to advertisers, you get 40% of the money that it paid to the platform for advertising. The advantage of this is that you do not have to do anything more than upload content, just wait for people to see it and automatically you will receive your monthly earnings.

The disadvantage is that to see profitability you will have to generate a huge number of interactions each month. On YouTube for example, to get an income of more than €500 you must produce at least 1 million views each month, something that is a real challenge if you are not a celebrity.

affiliates

The second most popular way is affiliate marketing. This works similar to the previous one, but the deal is direct with the brands. What happens is that there are companies that sell services and products that offer a percentage of the profits generated from each sale to their partners. Although it is more difficult to get a conversion this way, the benefit is much higher.

For example, if you are in the nutrition niche, you can join a program that offers a vegan cookbook and earn between 30% and 50% of the sale. If it’s out of a few €30, means that you would earn between €10 and €15 for each sale generated.

A small personal brand with a loyal audience can make an insane amount of money with this method, but it obviously takes a lot more work since you must find the right program that does not take away rights over your own brandand also create a sales funnel focused on the chosen product.

Sponsorships

This is where the best kept secret of the world’s celebrities is. There are thousands of brands out there looking for allies to promote their products and paying a lot of money for it. Also you don’t need to have an audience of millions, With more than 50 thousand followers you can already earn up to €50 or €100 for creating an exclusive video in which you recommend your audience to buy a product or service in the form of a review.

Romuald Fons, a well-known digital marketing and SEO influencer, landed a Shopify sponsorship of over €30,000 for making a short series of videos teaching how to use the platform. He did this without even having a million subscribers on his channel.. An example of the clear potential of this business model.

Sales

Until now, all we have taught you is ways to earn money by helping other companies sell, but the reality is that the best way to make a lot of money on the Internet is by selling your own products or infoproducts. If you already have a large audience that has generated a lot of money from affiliates, it’s time to go to the next level and start selling your exclusive material.in this way the amount of money you can make is incalculable.