How to make money with a digital marketing agency offering services on the Internet? step by step guide

You’ll find all the information on how to earn money with a digital marketing agency offering services on the Internet. For this, you will need to read carefully what is a digital marketing agency and what services does it offer.

we will tell you how much money is earned with a digital marketing agency and we will teach you in detail how to found your first project. If you want to become a true professional, it will be necessary that you do not miss any detail.

For make money with your businessLet’s start to analize how to get more clients for your agency and be able to live from it. Check out.

What is a digital marketing agency?

A digital marketing agency is a group of interdependent professionals from different areas that are responsible for implementing the strategies established in a plan.

Within this commercial project are the objectives of:

• Do grow a brand.
• Get the most capture possible potential customers.
• Any other goal that is related to disseminationby digital means, of products and services provided by a company or website.

For comply with the marketing plan it is necessary to apply different digital techniques. Which we will show you later.

What services does a digital marketing agency offer?

The services offered by a digital marketing agency to meet the objectives proposed in an Internet marketing strategies plan are varied.

Take a look at each of them below:

SEO analysis and development

One of the services most sought after by customers is to achieve organic positioning in searches for Google, for it experts perform an audit of the website and establish SEO strategies to have a greater visibility of the page. Keep in mind that a higher amount of traffic generates more opportunities to sell products and services.

Traffic generation by SEM

The Digital marketing agencies also provide positioning services using Search Engine Marketing techniques. This causes search engines to detect a higher amount of interaction on web pages. To do this, professionals design strategies that are applied in ad campaigns that appear on social networks and other platforms. Thanks to this service it is possible to get a greater number of visits to the page of the client who hired the marketing agency.

Creation of value content

Inbound marketing is a method widely used by digital marketing agencies and it’s about organically creating more traffic for a website. To do this, it seeks to attract potential clients who are interested in certain topics, which are offered by the platform that hired the agency. It is necessary to know precisely the needs of the market sector and convert them into business opportunities.

Within this stage, content marketing is used. as one of the main methods for the conversion phases. Lead tracking is another tool of choice in this commercial technique because potential clients who left their data registered in the company portal are frequently supervised. Thanks to this evaluation it is possible to know at what stage of the sales process you are and what is needed to close the operation and obtain profits.

online consulting

Another highly required service in digital marketing agencies is the analysis of digital audits of portals. In this way it is possible to know precisely what the situation is, taking into account SEO and other positioning techniques, who owns a website. Reports and statistics tables are the most used tools for this task.

Media planning

It is the study that is carried out to know precisely what the equilibrium point is. between the investment in the marketing campaigns and the maximum benefit that will be obtained from them. It is important to keep in mind that this analysis is carried out by people with great experience, since the success of branding, customer acquisition and profit generation depend on this.

Study of the return on investment

ROI is a coefficient that accurately determines the results of a campaign marketing, taking into account the costs incurred and the investment used to make a profit. Thanks to the analysis of this ratio, it is possible to know if advertising strategies should be corrected, abandoned or continue along the same path to achieve the general marketing objective in media planning.

Design and development of pages

within the team interdisciplinary of professionals meet graphic designers and the developers that complement each other to generate effective websites. The optimization of the pages is the result of a large number of studies carried out on the process of the user experience in their visits to the portals. For this reason, every time a digital marketing agency is hired to execute the development and design of digital platforms, the result will most likely be successful.

Training courses

It is important that clients who hire a digital marketing agency have an in-depth knowledge of the work and the importance of these professional teams. For this reason, one of the tasks that agencies do is to create courses adapted to their clients so that they work and put their best effort to ensure that the media plan has the expected results.

It is valuable to clarify that it is common to find this type of work intended not only for clients but for any person who interested in digital marketing knowledge. Videos and slides are some of the tools used to convey ideas.

Management of social networks

Many digital marketing agencies specialize in the work of the Community Manager and establish strategies to achieve a branding creation or improve the presence and visibility of the brand in social networks. The type of content is precisely designedthe way to interact with the community and the action plan that will be carried out on each of the platforms.

How much money is earned with a digital agency?

The money you can earn with a digital marketing agency depends on:

• Recognition and creation of the agency’s personal brand.
• Experience on specific topics.
• Number of clients fixed and sporadic.
• Success stories in which he intervened.
• Number of clients who are willing to hire this professional service.
• Type of job for which a digital agency is desired.
• Number of collaborators that can help meet the objectives set in each customer account.
• Sunk fixed costs. That is, the monthly expenses that must be incurred yes or yes, regardless of whether the agency has work or not. Some examples of this are rents, electricity expenses, employee salaries, Internet service and telephony.

From all of the above it follows that a digital marketing agency that just opened its doors You can earn on average between €300 and €1,000 per month, although this number can vary quite a bit for big-name professional teams.

Learn how to start a marketing agency

Naps interested in opening a digital marketing agencysee below the aspects that you must take into account to generate profits and live from this passion.

Check out:

Create a professional website

It most important of all is to have a professional websitesince without a portal no client will know your services. For this reason, it will be convenient for you to use all your imagination to get the best Internet page and thus attract customers.

To achieve this goal, you need to consider the following:

• See the pages of the main leaders of the sector: It is desirable that you take into account all the details that each corner of your website has. This will help you understand how supply moves in this market.
• Use simple themes: CMS offer templates that adapt very well to the needs of each user, so it only remains to find the one that suits you best.
• Less is more: This means that it is not necessary to fill the entire page with information that often only serves to lose the user when browsing. It is advisable to place clear images that help highlight the services you provide and the information you want to be known.
• Tell about you: The famous About Us section is very important in this market, since a potential client needs to know who are the people behind the project and to whom they will give the keys to their business.
• Report all types of contact: Do not forget to add an email account, a contact form, a phone number and even an address so that interested people can contact you and receive a proposal from you.
• Don’t forget about loading and browsing speed: If you are an expert in digital marketing, you will know that the user experience is fundamental when browsing. For this reason, try to maintain a high page load speed and avoid bouncing on it.

Have a presence on social media

Not only is it important to have a good website that demonstrates your professional skills, but it is also necessary to accompany it with a presence in social networks. For this reason, do not forget to open an account on the main platforms to interact with your followers.

If you want to increase the number of participants in your community, keep these aspects in mind:

• Provide a unique and professional style: Do not forget that you are a marketing company, so your appearance should reflect your profession and what you can do in the accounts of your clients.
• Interact with your followers: In this aspect, it is desirable that you generate valuable content and make your followers give their opinion and participate in your publications. Trivia and raffles are two tools that never go out of style and that help generate more followers.
• Meet the needs of your followers: Keep in mind that within the number of people who follow you are future clients, so it is important to know what things concern them and why they are looking for a professional digital marketing agency. This will help you direct your content and show your skills more easily.
• Don’t miss peak hours: Your community is active at certain times and days. Once you know these metrics, you should not put them aside because it is in those moments that you are going to have to upload content and interact.
• Always talk about topics of interest: If you want to position yourself in YouTube, Instagram either tiktok, Keep in mind that the videos you upload have to deal with digital marketing, otherwise you will lose strength in your personal brand.

Define your services

As we mentioned before, a digital marketing agency can offer a wide variety of services, but it is important that you do not get confused or deceived because not all professionals are experts in each of the tasks performed. Because of this, it is recommended that define your services in which you are a specialist.

If you wish, you can do this step by step to detect what is best for you to offer to others:

• Develop a list with the different areas of knowledge that your profession has.
• Write below what are the aspects that you handle best.
• Define what tasks you feel most comfortable with within the tasks that are developed in a digital marketing agency.
• Once you have the information filtered, compare with our list of tasks carried out in an agency.
• See if there are any matches. If there is, it is recommended that you dedicate yourself and define your services in these areas.
• One aspect that you should not ignore is profitability. Accurately analyze which services are best paid by customers and what is the cost that you will have in case of providing them.
• Finally, make a list of essential services that should not be missing in a marketing agency.

When you have all this information, the safest thing is that you make a good decision to define your services.

position yourself

In this step you will have to make your own client. Namely, you will have to apply all your digital marketing technical knowledge to position your own website and your personal brand. According to your analysis You will have to develop a social media plan and a positioning strategy to gain visibility and visits.

Keep in mind the following, although being a professional, surely you already know:

• choose a niche market.
• Detect the needs of that sector.
• compare yourself with the competition.
• Generates a differentiation process of your competitors.
• plan your marketing strategy.
• run a SEO analysis.
• study the results obtained.
• Correct the deviations found.
• Promote your personal brand and website.

How to get more clients for your agency?

If you want get more clients for your agencypay attention to these tips that will help you earn money and live what you like best.

Let us begin:

Participate in meetings and forums of colleagues

Remember that within the services offered by your colleagues are the trainings attended by digital marketing agencies specialized and also entrepreneurs who are just starting out on this path, just like you. So that, if you want to constantly gain knowledge, achieve prestige and recognition of others it is valuable that you sign up for these events and participate actively.

These conferences will help you to know the thoughts of others, to detect aspects that you did not take into account in your work and to face the market in a more professional way. At the same time, It will help you to offer a more specialized service and focus on those points that generate value and, many times, they are rejected due to lack of knowledge.

Attend events that your customers attend

In the last point we talk about your colleagues, but the offer of services is not the only environment in which you must participate. Also It is important that you attend events, meetings and conferences that your potential clients attend. This will help you easily detect needs, grow your personal brand and focus your services on what really matters to users.

study the market

Do not forget that the market is changing and that the needs that customers have today, tomorrow will no longer be and they will look for solutions to other problems. For this reason, to get clients for your personal marketing agency, you must be constantly studying the market to quickly detect what type of service to offer.

For this tip, you can take into account the following aspects:

• Browse every day on recognized platforms talk about information related to your work.
• read social media, especially LinkedIn.
• Analyze comments and suggestions that your community approaches through platforms or your website.
• study the movements that your colleagues and, especially, the leading agencies in the market do.
• Link all kinds of information you receive and project it into your marketing planwhich will help you detect how it will impact your work.

Create a LinkedIn profile

Although we have already talked about maintaining a presence on social networks in an earlier point, It is necessary to emphasize the importance of LinkedIn. In this work platform you will find the entire market that is interested in your services, this is because the most important companies and entrepreneurs who are just starting out maintain their profiles on this social network and know everything that is discussed on this portal.

Also, your competitors also maintain a strong presence on this social network of work. Therefore, if you want to get clients, gain visibility and increase the influence of your personal brand, you will need to be active on LinkedIn. To do this, you will have to create a profile with the most professional aspect possible, then you will have to interact in publications related to your topics of interest and comment in forums.

Do email marketing

Although you are an expert in building a personal brand, do not forget to use a database with email addresses to promote your services. This will help you to become recognized and to detect the needs of the market.

So that an email is not invasive, keep in mind the following:

• Do not include links that may cast doubt on the veracity of your information.
• It is preferable send each email to a small number of recipients. By this we mean that if you include a long list for the same email, it is likely that your message will fall into the spam folder because it is considered SPAM.
• If possible, send personalized emails in which include on behalf of the recipient.
• Offer your services in a clear and impressive way to draw the reader’s attention.
• If possible, add your fees to some of your services.
• don’t forget about include the means of contact and to promote your website.

When you finish the work stay connected with the client

One of the Most common mistakes made by digital marketing agency professionals when they just start finish a job and not continue in contact with the client. This makes the person feel unaccompanied with the project and quickly forget about the personal brand of your digital advisor.

Therefore, As long as you end with a marketing plan, send emails, call by phone or contact your client through social networks. This will show your interest so that your client does well, chances are they will recommend you to their colleagues or hire you again.

Offer promotions

If you are just starting out in your own digital marketing agency, it is recommended that your price for a service is not out of the market, as this will make the client opt ​​for another. Because of that, It is advisable to add discounts to certain services to capture the attention of those interested. Where you post your offers will depend on the strategy you’re using, but you can usually post on social media, your website, and external forums.

Always act professionally

Many times marketers who open a digital agency offering their services on the Internet fail and they don’t know why. In most cases it is due to the lack of professionalism with which they act in front of their clients, collaborators and colleagues. If you do not want to close the doors of your office in the first few months, it is important that you always maintain a consistent posture, have empathy with others and persevere in the face of the first adversities you encounter.

When you stand your ground and show your interest in progressing, others will notice and it will make your business run more smoothly. Always remember that you are a professional advisor and expert in a certain subject, Therefore, you must behave as such at all times and in the work environment. This will speak well of you and will make you get more clients in the medium and short term.

Create your own blog

Inside your website add a section called Blog in which you interact with your community. In this tab you will include articles dealing with common customer issues and how you can solve them quickly and easily. Do not forget to optimize the contents because they will also generate organic searches that will help you get visits to your own site.

Hire advertising

Ads are the foundation of marketing, so you can hire Facebook ADS or other advertising tools in which you promote your professional services. This will generate SEM-type visits, which will help you increase visibility and improve your personal brand.. People who are going through some inconvenience or need a marketing strategy, will most likely contact you, even if it is to meet you and find out what services you offer.

Build alliances

A strategic way to to weaken the market leaders is to create alliances with other competitors. Therefore, if you have confidence in some colleagues, you can offer a combination of services to get clients and earn money online. This will make them become very strong competitors in which the most important customers will fix their eyes.