How to make money with a paid Newsletter and monetize your email list like a Pro? step by step guide

Among the large number of methods that the internet can offer you to generate income, you can run into one of the most used by Bloggers and marketers to retain readers on their websites.

These are the newsletters, a contact method for keep subscribers abreast of what’s new regarding a given topicon which the newsletter blog is focused and can become a very good way to generate new income online.

Next, we will teach you step by step the methods to create, configure and distribute your Premium Newsletter to your own list of leadsand to generate income from this, taking as an example quite outstanding paid newsletter.

What is a Newsletter and how much money can you earn with one?

A newsletter is an email linked to a websitewhich offers news and novelties related to the main theme of said page. This email is sent periodically to a list of contacts who have given their approval to receive these messages. The newsletter are sent from a web page by marketing managers to keep their readers informed about topics of their interest, for which they made a subscription.

As for the amount that can be generated through the use of a paid newsletter, the amount is full of variables, among which the following stand out:

• Subscription cost: It is a factor that must be considered correctly, since a price that is too high will be a deterrent for users to subscribe. In general, a paid newsletter ranges between €5 and €10 per month
• Number of subscribers: It is a very important factor in terms of the profit that can be generated. The more subscribers, the more profit the newsletter will provide.
• Audience engagement level: it is determined both by the level of writing and the quality of the content, and greatly influences the dissemination and receptivity of the newsletter and therefore its monetization.
• Dedication to the Newsletter: is a fundamental part and is the sole responsibility of its author. Investing an adequate amount of time in refining the details of the newsletter will give you a better monetization capacity.
• Type of content produced: It depends on the approach you give to your newsletter, it can produce more or less profit, since it will depend on the public’s interest in the content you offer.

Even taking all these variables into account, it is possible to determine approximately how much they can produce with a newsletter, taking into account other consolidated bulletins with a certain amount of time in operation. An apt example is Vicki Boykis’ Normcore newsletterwhich in the middle of 2020 had 4,100 subscribers and 350 Premium membersgenerating a monthly income of 1,500 euros approximately.

Benefits of having a paid Newsletter

The popularity and widespread use of Newsletters What input method reflect a large number of benefits for the user.

And it is that the use of these platforms has a series of advantages, among which we can highlight:

• Public interest: the content you publish is of real interest to your subscribers, since they themselves have agreed to receive it in their mail, instead of entering your website.
• Indirect influence on subscribers: Although it is not a direct sales tool, the information it contains can indirectly influence your subscribers to motivate them to purchase a particular product or service.
• Low initial investment: Since it is a fairly accessible tool, the initial outlay to use it is really low, since it is accessible to both large companies and SMEs.
• Helps to increase traffic: subscribers interested in the information provided by your Newsletter are more likely to visit your blog or website, thus generating a considerable increase in traffic.
• Possible sales channel: Although this point depends to a great extent on the applied strategies, a correct use of your Newsletter can turn it into one of your most effective sales tools.

Platforms to send your Newsletter Which is the best?

One of the primary needs when dedicating oneself to the Newsletterit is register on a platform dedicated to sending email massive way. Most of these platforms They have free plans for beginnersin addition to a large number of payment plans for those who need more resources.

Let’s see below:

MailerLite.com

It is a mailing wizard specialized in mass distribution with a focus on marketing. It is especially geared towards simplicity, functionality, and visual appeal of emails.. MailerLite is a tool widely used by a large number of entities, both public and private, that seek to spread their emails and newsletters through an accessible platform focused on email marketing.

Sendinblue.com

It is one of the most prominent and used email marketing platforms today, mainly standing out for its friendly and intuitive interface, its ease of use and its ability to adapt its services to both large companies and SMEs. Along with its compatibility with platforms like WordPress, one of the best qualities of sendinblue is its affordable price, since it has a wide variety of plans that fit any budget.

mailjet.com

It’s about a Cloud-hosted email marketing focused email sending and tracking software. It features a structure that makes it easy to track and trace marketing emails, with a considerable level of scalability. Provides its users with an interface that is easy to understand and use, and a proprietary technology that greatly improves the security and efficiency of email delivery. It also has both an online portal and an API for developers.

mailchimp.com

It is an automated email marketing broadcast platform that gives you the necessary tools to share email campaigns with customers and other interested users. It is one of the most used for the dissemination of Newsletter thanks to its powerful data analysis factor, its focus on the aesthetics of the emails sent, and its audience management practices.

MailRelay.com

MailRelay it is a platform Spanish email marketing that is among the most used, thanks to its simple and intuitive interface that provides great ease of use and its plans. Only the free plan allows you 75,000 free shipments per month and around 25,000 contacts. It is constantly improving in order to provide a better experience to its users, both in the technical and aesthetic aspects.

How to get leads for your Premium Newsletter?

The essential step to start generating profits through your Premium Newsletteris the lead generation who will be the consumers of your content Newsletter.

For this goal, you have access to several methods:

Create web form

The create a registration form for your Newsletter on the web offers many advantages, which largely depend on the tool used. One of the most effective is wordpress, via tool WPforms.

To do this, the procedure is as follows:

• Enable the WPForms tool opening the desktop sidebar wordpress and following the path “WPForms > Addons > User Registration Addon” and activate the function.
• Once the plugin is active, follow the path “WPForms > Add new”. Then enter the name of the form and select the option “User registration form”.
• Customize the form dragging the desired fields from the left panel to the right, as well as editing existing fields, or even translating them into Spanish.
• Select the tab “Settings” and enter the option “User register”.
• Select settings such as form fields, notifications, user roles, and the page you want to redirect the user to.
• Press the “Save” button, located in the upper right, once the fields are configured to save the settings.

One time the form is completeyou may publish it on your blog or website, on social networks, platforms and forums that are related to the topic that encompasses your newsletter, in order to reach your target audience.

Collect them on social media

The capturing leads for your newsletter through social networks is one of the most effective methods, thanks to the large amount of traffic that the most popular platforms such as Facebook or Instagram have.

To obtain the best results through this method, one of the best recommendations is to take these guidelines into account:

• Consider the platforms you will use: It is necessary to take into account on which platform you will be able to find a greater percentage of your target audience.
• Publish frequent and quality content: make sure the content is interesting and aligned with the interests of your target group.
• Build a fan base: By means of well-advertised and scheduled posts you can build up a base of several thousand followers, before posting the links to the newsletter.
• Post a launch to capture emails: Once your fan base is loyal to your page, they can post different landings to capture email subscribers for your newsletter.

Offer a free e-book

certain platforms offer compensation in exchange for newsletter subscription dataand in many cases that compensation consists of an e-book focused on a branch of the topic covered by the page.

To use this method of capturing leads, the first thing you have to do is create your eBook, which you can do from platforms such as Google Docs or even from Microsoft Word, as follows:

• Define the bases of the eBook to have a clear guide to the central theme of the book.
• Create a starter outline. This will allow you to define the writing procedure.
• Plan writing timesin order to make sure you spend enough time on the e-book writing process, and that the information contained in it is up to date and updated.
• Find out on the subject to write up-to-date and quality content, that provides relevant knowledge for the reader
• Start writing the e-book. You can do this with any text generator, although it is best to do it using Word or Google Docs.
• Finish and get feedback. Be sure to get critiques on both spelling and writing from contributors well versed in copy editing
• Define the details and the cover of the eBook. Between these details You must include the index, the bibliographies, the introduction and the conclusions.

After this, you must convert the document into a PDF file, which you will later convert into an eBook. for both actions you can find websites where you just have to upload the document to convert it automatically and for free. The next step is to publish your book in a post or landing page through which your future subscribers will be able to obtain it once they enter their email in the form.

Once the eBook is ready, all that remains is to define the last details, which consist of:

• Create a post to offer the eBook.
• Define the download medium for the book.
• Post on your website the links to the Free eBook landing page.

Offer a free webinar

A webinar is an informative training activity given through the internet, via video streaming platforms. These activities are a very effective method for capturing leads for your newsletter.

can you offer the service through a form through which you will capture the emails that will be subscribed to your newsletter, and to which the link will arrive through which your subscribers can attend the webinar. You can do them through platforms like YouTube, Meet, Zoom or the dedicated platform for webinars called Webinar Center.

How to configure my Newsletter to start sending mass emails?

To do this, you must access an Email Marketing tool that is intended for these purposes.

And one of the most outstanding in this aspect is MailChimp, so we will teach you how to send your Newsletter in bulk through this platform:

• Enter the website of MailChimp.com and sign in.
• click on the icon “Create”.

• Select the option “E-mail” in the dropdown menu.
• click on “Regular”then enter the name of the email campaign and click “Begin”.
• Fill in the email fields as normal, you will see the email fields recipient (To), sender (From), subject (Subject) and content (Content).
• In the section “To” click the option “Add Recipients”.
• Click on the menu “Audience” and select the audience that will receive the email.
• On the menu “Segment or Tag” select the option “All subscribers in audience” so that the email is sent to all your subscribers in your contact list.

• As a recommendation, you can check the box “Personalize the Tofield” to display the recipient’s name instead of their email, which will give the newsletter a more personal touch and help avoid spam filters.
• Once the box is checked, select the label that corresponds to the data you want to display. “FNAME” will show the name and “LNAME” will show the last name, you can select one or both labels.
• Click on the button “Save”.

Once this is done, the message will be spread massively among the contacts on your list of subscribersproviding them with all the information contained in your newsletter.

Learn to write Newsletters that are more attractive

The key point to make your newsletter successful, is to make them attractive to your readers through writing techniques and methods.

Through these methods, you can greatly improve the reception and popularity of your newsletters:

learn copywriting

The copywriting It is one of the most used practices for commercial writing on the internet. Consists in a set of techniques used to write texts that encourage readers to make a purchase. Use this set of practices It will allow you to improve the level of the writing and attract the attention of your subscribers to a greater extentin order to capture their interest and look forward to each new installment of your newsletter.

Be direct

In general, many articles on various platforms tend to be ambiguous and lack direction in their words. Which makes your writing quite weak and unattractive to readers. To counter this, It is best to fill your newsletter with concise texts focused on topics that are of interest to the user.

Offer quality information

Information is one of the main reasons why your subscribers should search for your Newsletter, which is why you should ensure that you provide them with informative content and that it provides valuable content that your readers want to read. The most important thing is to make sure don’t go overboard when providing your recipients with promotional contentand focus on informative content, which is what really attracts subscribers.

make sure they want it

Usually when email users receive spam newsletter emails, these end up quickly in the spam tray. For this reason, the best thing you can do is make sure that your newsletter subscribers want to receive it in their inboxes.

Email marketing platforms like MailChimp and ConstantContact, offer a double confirmation function to make sure your subscribers really want your newsletters, plus a simple secure unsubscribe process.

don’t spam

There are certain characteristics of newsletters that invariably turn them into spam and greatly harm their reception. To begin with, words like “free offer” either “discount” activate the spam filters of the email services, as well as emails full of imagesso you should avoid these features.

To make sure you don’t activate the spam filters of the email platforms, use plain text and be sure to include in your welcome email instructions to add you to the contact list and main inboxto ensure that newsletters are not diverted to the promotions tray.

What are the most important metrics of my Newsletter?

For the effective monetization of a newsletter, it is necessary to take into account certain factors that determine its potential and its viability to generate profits.

There are a large number of indicators, but the most outstanding are the ones mentioned below:

Click/1,000

The quantification of this rate is quite simple. Basically, you must take into account the number of clicks generated by your newsletter per 1,000 subscribers. This percentage, especially if it is constant, presents statistics that will allow decisions to be made regarding the monetization of the newsletter. For example, If you have 1,000 subscribers and a click rate of 100 per subscriber, your click rate is 10%which is the minimum rate to maintain a stable monetization of your newsletter.

bounce rate

The bounce is the percentage of emails that did not reach their destination, and has a great influence in determining the quality of your newsletter contact list. Keeping this list up to date is the best way to ensure your bounce rate is as low as possible.

This rate is generally measured in two types of bounce:

• Soft: when the recipient does not receive the mail because their inbox is full or because of problems with the server.
• Hard: In these cases, the newsletter does not reach its destination because the email account does not exist, was unsubscribed or is misspelled.

open rate

This metric measures the relationship between the emails that have reached their destination versus those that have been opened. It is one of the most useful and used metrics for measuring the effectiveness of email marketingalthough it may not be as accurate due to the process used to determine whether or not the email was opened.

Email marketing platforms include a tracking code in emails sent to contact lists. When the mail reaches its destination and the user opens it, the code is downloaded, recording the opening process.

new subscribers

The importance of subscriber control for the monetization of your newsletter is of vital importance, so you must keep abreast of its growth rate. These metrics will allow you to know whether or not the number of subscribers to your Newsletter increases. this knowledge It will also allow you to analyze the periods in which your newsletter has shown the greatest growth in subscriptions.as well as discover what motivates users to subscribe.

Other interesting ways to monetize a free Newsletter

In the search to obtain profits through your Newsletteryou can find a lot of methods to monetize them.

Among the most used, it is necessary to highlight the following:

Sell ​​info products

Infoproducts are digital information products that are generated by an expert in the field they cover. and are intended to help solve a problem that users may encounter. Currently, the demand of infoproducts is quite high, so offering them for sale is a very viable way to monetize your Newsletter. In addition, there is a wide variety of these, so you can offer for sale the ones that are most convenient for you.

affiliate marketing

Affiliate marketing, or affiliate marketing, is a strategy in which your broadcast medium enters into collaboration with a company or person, whose products or services you must promote in exchange for financial remuneration. A Newsletter with a solid subscriber base is an excellent means of dissemination for this type of service, So Affiliate Marketing is a pretty viable way to make your newsletter profitable.

Advertising

Newsletters are an excellent platform to host advertising methods for any type of company, especially when they have a strong subscriber base and a high open and engagement rate. The most popular receive substantial advertising revenue from the companies they work with, thanks to their wide circulation, making advertising one of the best ways to take advantage of your Newsletter.

Create a Premium Newsletter

The creation of a Premium newsletter is one of the best techniques to generate profit through your newsletterespecially if you already have a solid base of subscribers, who will pay for a monthly subscription. This Newsletter must present improved features compared to its free versionin addition to better written articles, more worked content and additional advantages that motivate the payment of the subscription.

Use a Pop-up

The pop-up serves as a reminder to your website visitors that you have a newsletter and that they can stay up to date with news and benefits of the Premium version by subscribing to it. You must make sure that setting said pop-up is not too aggressive, and that it is configured correctly so that it does not appear to those who are already subscribed and that it is not too frequent and intrusive for regular visitors to your page who do not yet subscribe to your newsletter.

Examples of successful payment Newsletter that you should look at

The same way that with any business methodwhen creating a successful newsletter, it is important to refer to the newsletters that have become more viral.

Among these you can find the following:

fnac

Fnac began as a private label in 1954 in France, and focuses on technological and cultural products. It has currently positioned itself as one of the most viewed newsletters on science, culture and technology in the world.

BuzzFeed

It is one of the best known and most popular newsletters in the world, its articles are mainly focused on following news and viral content offered by contributing reporters and their own community. Its website offers information on a wide variety of topics of interest to die-hard Internet users.

Uncommon Goods

One of the reasons for the popularity of Uncommon Goods is the guarantee of privacy and protection of the information of the subscribers, added to the quality and diversity of content that it offers in its weekly editions sent to its contacts. Offers the user topics such as sales news, contest alerts, offers and promotionsamong many other topics and benefits for its subscribers.

House of the book

The House of the Book newsletter it is much more specific and focused than other newsletters, given that its website is focused on the distribution of both classic and contemporary literature. Your main news they focus on what’s new on the website, as well as new releases, news and promotions on new reading available in it.

Click and Grow

Click and Grow is a website that focuses on tips, news and tutorials on the care and growth of house plants of various typesand its newsletter provides information to interested users about what’s new in the field of home botany.