How to manage and manage social networks like a professional and take your online business to the next level?

The arrival of social networks revolutionized everything, including the way of doing business. Today we all belong to a cybernetic society. Platforms like Facebook, Twitter, Instagram and YouTube have become a source of power for everyone looking to take their business to another level.

With this, it is important to know how to manage and manage social networks, since they can also lead to failure. So to take advantage of the advantages they bring, we simply have to go in the right direction. It is also essential to have well-structured strategies that help you identify where your target audience is.

Today we wonder What should we do to have a successful digital business? To help you enter this world and to provide you with the necessary tools, we have prepared the following article with key points that you must take into account. Let’s go!

The importance of online marketing for your digital business

Before knowing what is the importance of marketing for the online business model, it is essential that we know what it is. Digital marketing, also known as marketing 2.0, is simply the unification of all the technologies in the network to promote products or services.

It is no secret to anyone that companies face a globalized world, with business, political and socioeconomic challenges that demand attention and communication. This implies that both the public and the consumer demand more and more information about what is offered to them. For this companies have been forced to find new ways to be present in the mind of the customer, and what better way to take advantage of the Internet.

The fact that a company is on social media gives you the possibility of having more visibility and transcendence of the brand than you could have with conventional advertising. Now, how important is this for a digital business?

Undoubtedly the importance lies in the fact that it is a key piece for the development of the company, especially today where everyone is immersed in the Internet.. Digital marketing allows you to know more directly the profile of the target audience, to know what their needs and desires are in order to satisfy them quickly and to be able to compete with the rest of the companies.

In a few words, it is an excellent way to show users the best side of the image of the company, the business or a person. At the same time, it is a springboard to achieve brand recognition at an international level.

Tips and tricks to manage the social networks of your company or online business like a professional

The fact that the digital world is a good field for your entrepreneurship or company does not mean that it will be successful. Online sales have many challenges, some of them very particular.

So before revealing the tips, ask yourself these questions:

• Is it feasible to sell my product online?
• What does my client gain by buying online?
• What kind of store do I need to have to be successful?
• Who could be my strategic partner for distribution?

If you have already answered these questions and you are clear about your business model, Next, we will suggest some tricks so that you can fine-tune details and open your doors to virtual clients.

Know your target audience

The most important thing is to know the public you want to address, because As you know, each one has different needs, so the content will be different when communicating it. It is not the same to sell to a man than to a woman, for example. That is why identify your target to know in which segments you are going to focus.

For this you must carry out a market study, what is this? It is the easiest way to identify and know key points of your client group. The process consists of a first contact with people through surveys, tastings, recognition with other businesses, etc. It goes without saying that the base of the entire tower that you are about to build is this, of it includes all the following, if it fails your model will fail.

You must know the demographics (age, sex, place of residence, social characteristics, occupation, income, presence in social networks and others). The result of this will help you position yourself and attract the right customers quickly.

Work with a high-value lead magnet

A lead magnet could be defined as a gift of value at no cost that is given to the user, an example could be a discount for online purchases in your store or a mini version of what you will sell later. With this you will not only get them to leave you their contact information, but it will also allow you to carry out advanced actions that will help you boost your sales funnel.

Without forgetting that it is a way to give them a bite of what you sell. This is the easiest way to capture more leads. In addition to this, it offers you a very good advantage, and that is the fact that it gives you access to a database of people interested in what you offer.

Choose the most suitable channels for your company

The success of your business does not depend on being on all social networks, but on the one that best helps you reach your goal. This is a very common mistake that companies make. It is necessary to know and know very well the platforms in which we are going to position our enterprise, market research also depends on this. Analyzing in which your company or brand should have a presence is the main step to identify the meaning that it will have.

Digital media can be more than your communication channel, it can be one that helps you grow. That’s why let’s see a little what the main networks offer where your business should be according to the interest it marks.

• Facebook: It is not a secret that this is the network that has the most monthly active users in the world, because it has powerful advertising. But beware, this does not mean that it is the only one. Mainly it works very well for consumer markets or for mass market companies.
• Twitter: Although at the time it was a great feat, as a business model it does not have much scope. Despite this, it is good for those models where high interaction with users is required, for example for telephone companies, banking services, the media and the like.
• Instagram: it is a network that has the ability to share content dynamically with photos and videos. It is compatible for SMEs and large companies, as well as for mass or business markets. His model is related to fashion, health, food, lifestyle, sports, technology, among others. This offers a great advantage and is that it offers you the possibility of positioning your business in a particular geographical location. So if you want to try and go beyond your borders, this will serve you.
• LinkedIn: Although this network is a little unknown to some, it is perfect for the business sector. It handles very well with the financial, computer, industrial and technological sectors. This is a leader in the business-oriented relationship of B2B companies. So if your target is other companies, this one offers great networking opportunities.
• Youtube: This interface is the second most used behind Google, it is extremely useful for companies that must continuously generate content or want to enhance their brand or business with an imbound strategy. Also this works very good for search engine optimization. If you want advertising for your products, it will be useful to promote them here through an exchange for example.
• Pinterest: This option is similar to Instagram, only it focuses more on the female audience and is good for those models immersed in the world of fashion, beauty, care, crafts, travel and others. But to be in it you must have extremely striking graphic material, because its magic lies in having a good image.

It should be noted that the selection of this also depends on the country where you are, since in some countries some are handled more than others. They should all be connected to your website, if you have one, to drive traffic to it.

Optimize your social media profiles

Your profile on a social network is your cover letter. As they say “A picture is worth a thousand words“, and here everything is based on visual content, so you have to make the most of this. A profile must have all the information of your company; the logo, the name, the location (if you also have a physical store), the url of your website, if you have one, and a little story to tell about yourself or your brand. In short, everything that serves to make you known.

So the company has a good reputation an incomplete profile and meaningless can convey a bad image. When optimizing it, it is important that you take into account the privacy settings, Regardless of whether it is a personal or commercial brand, you must have public publications, so any user who sees any of your ads or recommendations can enter your profile and see your content, so that if they find it interesting they can give it a “I like it” or a “To follow“.

Develop an effective social strategy

Currently, most companies have a presence on social networks, but many of them are not clear about their business strategy, thus having too much improvisation. They are only focused on joining in what is fashionable, leaving Social Media plans in oblivion, and if you do not believe us, take a look at IGTV.

You should know that to sell it is important to have an effective strategy, because the most important thing for this is to generate a flow in the networks in which you are present. To gain an advantage over the competition you must engage your target audience, communicate effectively with a clear vision and fulfill your marketing purposes.

Use Social Media tools and managers

To know if we are doing things right it is essential to have tools that help analyze your effectiveness, this will help you to know how many people have liked your page in the last week, how much reach you have had in the last month, how many users you have reached, how many people have shared your publication or message, among others, in a few words they give you a global vision of the results of the accounts.

Some others social media tools and managers They also help you organize and make your work easier, since they offer you the power to optimize time by helping you schedule messages with date and time.

Post valuable content

We must be careful with what we say, do and publish. A bad post can achieve the wrong effect. To determine what we are going to disseminate, we must be clear about why, for what and what we want to achieve, that is, where we want to go. If you define this you will know what content you must create to fulfill your mission.

One of the basic rules when communicating so as not to alienate your audience is publish valuable content, that it is relevant and that it is consistent with what you offer, do not publish things for not leaving.

Be careful what you post on social media

Just as it is important to know what should be published, it is also important to know what should not be published. Do not fall into the fact of seeking fame at any price and take care of what you want to achieve as a brand.

• Do not get involved in sensitive or controversial topics such as religion or politics.
• Do not copy from other brands, always be original and create your own content.
• Bad spelling can damage your image.
• Do not make filler posts, if you have nothing to say, better not say anything.
• Do not underestimate the importance of design, remember that it is a key point.

How often should I post on social media?

Getting organized is the best way not to waste time. Create a calendar about the publications you will make each day with their respective schedule. When doing so, keep in mind that the idea is not to saturate with content because the audience is bored.

• Facebook: For big brands, posting once a day is more than enough, as they already have a huge reach. However, for Small business it is recommended to post around 5 times a day.
• Twitter: The minimum number is 3 tweets per daybut to be always present the ideal is 5-10 tweets a day.
• LinkedIn: On this platform it is advisable to be a post from Monday to Friday.
• Youtube: Minimum one video per week, but if you want more they can be 2 or 3 weekly videos.
• Instagram: This is a bit more strict and therefore more care must be taken, At least one daily publication must be made and at most 2. The best times are at 9:00 AM, 2:00 PM, 4:00 PM, 9:00 PM and 2:00 AM.

Use hashtags to reach a larger audience

If you want to position yourself and attract more customers, start using hashtags. This is nothing more than a word preceded by a # symbol. Basically this helps to group content under the same tag, example: #InternetPasoaPaso. What is this for? Help people find you easily, gain reach and create trend.

You can create them to differentiate yourself and create a sense of belonging or you can use an existing one and take advantage of the scope that these have had to attract new followers.

Do not focus only on selling

Another of the most common mistakes made by many companies is that every time they launch a campaign they do so with the intention of selling something to their audience. This is not always good there are times when it is necessary to make advertisements to educate consumers.

A clear example of this is what brands like CocaCola or MasterCard have been doing for decades. Instead of telling you to use their product directly, these show you the good and pleasant moments that you can live using them. This is what is known as “lovemark”, which is when a brand creates such a strong connection with its audience that they feel emotionally attached to it.

List of management tools to program your social networks

As you have seen, running social networks is not an easy task, since managing them comprises a very complicated world that takes a lot of time. So that having the right tools on hand could help you get better results. As you know in the market there are many, but here we name the 5 best.

hoot-suite

This is one of the best tools, in fact it is number 1 in the world. It offers a simple interface with very useful functions, with it you can control Facebook, Twitter, Instagram, WordPress and other accounts. You will be able to program publications, include links and shorten them, upload photos and even monitor comments.

SocialOomph

This is specialized in the management of Facebook and Twitter. It will help you in the programming of tweets and content, in automating status changes in profiles and pages, monitoring of keywords, automatic elimination of private messages on a regular basis and others.

Buffer

Do you waste a lot of time programming? If this is your case, we bring you Buffer, this tool may be the solution to this problem. This offers a simple platform, although its disadvantage is that it is only in English, but you can use the Google translation tool. It’s great for quickly creating calendars and scheduling your content. You can use it for networks like Twitter, Facebook, LinkedIn, Pinterest, Google+ and Instagram.

Tweepi

Sometimes it is difficult for us to be able to know all the activity that our account generates, right? Well, with this one you forget all that, since It will make it easier for you to know how many accounts have stopped following you or those that have stopped publishing, fantastic right? It should be noted that this works only for Twitter.

tweetdeck

This platform is part of the Twitter community, and is very similar to the first one we named. With it you will be able to manage all the accounts you want, control notifications, comments, messages and program your content to save time. One of its most relevant functions is that you can add columns to the main window to see the trending hashtags and cause a stir.