How to promote an Instagram contest so that it has the widest possible reach? step by step guide

According to official data, nowadays, the popularity of Instagram It is indisputable and that is why, more and more brands, businesses and companies choose to have a presence on this social platform. Especially since it already has more than 400 million active users and 49% of them connect dailyin addition to the fact that 32% do it several times a day.

In this sense, once brands and companies are encouraged to design their strategy to create and energize your own community, they will be able to increase their visibility in the social network. Taking into account that, this will also influence an increase in the number of followers, the empowerment of your brand and the interaction around it.

Consequently, these businesses focus on implementing tools that allow them to enjoy these benefits of Instagram. Valuing that, one of the best of them, refers to the contests that take place on the social network and here, we will give you Top tips for promoting an effective Instagram giveaway.

What are the best tools to promote Instagram contests?

In general terms, a contest is defined as an event or competition in which several candidates compete, in some way, to obtain an award. That is why the contests of Instagram have been implemented as an excellent strategy to draw the attention of the public and so, get more followers for a brand profile.

Therefore, given its effectiveness, the contests held on this social network are being a big trend in the digital environment and more and more brands, businesses and companies are committed to making use of this alternative in order to gain visibility on the platform. However, to achieve this, it is not enough to launch the draw, only.

This means that, it is essential to promote an Instagram contest so that it has the widest possible reach and, as a consequence, you can achieve the objectives set when carrying out said strategy.

But, luckily, there are currently several ideal tools to promote these giveaways and here we indicate which are the most effective of all:

Advertisements

It is defined as a visual, auditory or audiovisual support whose main objective is to transmit a message that is focused on an idea or a specific fact for advertising purposes. which, within Instagramare displayed as the center of visual inspiration and with a linear, striking and simple format.

In this sense, the users of the platform, especially the brands and companiesthey can take advantage of all the information available about other people to direct your advertising to your target audience and with it, publicize the contest in question through photos, videos, sequences, collections, presentations and stories.

influencer marketing

This is a new and powerful marketing strategy that It consists of achieving certain collaboration links between brands, businesses or companies and those users who have a notable visibility and prominence on the Internet. or, specifically, in social networks. Since, they are people who are characterized by having great charisma, credibility and fame in the virtual world.

So, thanks to the fact that this type of marketing helps to position a brand in the market and in the mind of the consumerimproves SEO positioning, allows you to acquire a profitable return on investment (ROI) and can grab the attention of a huge audience, it is ideal to announce an Instagram contest.

Therefore, it is appropriate that you hire the services of an influencer who have great power in said social network, to promote your contest. Taking into account that said platform is one of the networks where there are more users of this type and, in conclusion, 87% of the brands or companies that have used influencer marketing, they are very satisfied with their actions.

Collaborations

In view of the great boom that influencer marketing has shown in recent years, collaborations on Instagram have increased at an exponential rate and, consequently, there are many brands and companies that choose to use this tool to advertise. Especially when it comes to promote or enhance contest to get the most reach.

Thus, collaborations usually take place between brands and influencers that, at a certain moment, will pursue the same objective in order to mix both audiences and in this way, provide greater coverage to a specific content which, in this case, are the draws. Even such collaborations in contests can offer an opportunity for all those followers to participate and interact with your brand, getting involved through the technique of “gamification”.

Learn step by step how to promote an Instagram giveaway like an expert

However, beyond using tools to promote an Instagram contest In order to achieve success, it is also important to take into account other relevant aspects that they can turn said giveaway into one of the most famous on the social network. This, to show quality in it, draw the attention of users and without a doubt, being able to manage them like an expert.

Therefore, below, we present several substantial recommendations that allow you to promote a giveaway on said platform effectively, increase the visibility of your business and gain more followers:

make a good flyer

Although it is true, a advertising flyer It is a classic element in the world of marketing and advertising that is characterized by containing a message with which it intends to transmit, sell or promote a product or service by companies or businesses. Thus, it is also used for launch special contests via social media.

Therefore, it is essential create a good flyer based on the draw in question, with the aim of draw the attention of your followers (and those who are not too) on the platform and thus, get an action. Taking into account that, fortunately, their design is quick and easy, they also reveal total flexibility and are cheap to make.

Launch an ad campaign

As we mentioned before, one of the best techniques to promote a contest on Instagram, due to its great effectiveness, It is based on making them known through advertisements corresponding to said platform.. Consequently, it is ideal that you focus on launching an ad campaign.

In this way, the social network allows you create a type of premium advertising post that shares some features with Facebook to run a truly effective advertising campaign. Whereas, it provides tools for a detailed segmentation of the audience targeted by the ad campaign and even offers the possibility of measure the impact of said operation. This, in order to amplify the reach of your giveaway and reach your target audience simultaneously.

Share on other social networks

To give greater visibility to your contest carried out through Instagramit is also recommended share it and/or promote it on other social networks belonging to your brand. Since, this will allow you to boost your channels with varied and more attractive content for the user and even, will generate greater power over it to participate in said draw.

Therefore, do not forget in raffle the same prize or service through Facebookfor instance, emphasizing to users that they also have the chance to win if they participate through the Instagram account. Also, it is relevant that advertise the giveaway on your website or blog for more coverage.

Add the contest link in the bio

Although, unfortunately, this social network does not offer the possibility of placing URL addresses or links in the publications or in their comments, the truth is that if you can add links in the description of your bio corresponding to your profile. Therefore, we recommend you take advantage of that space to include the link of your contest.

In this way, you will be able to offer more information about the draw in question to all your users and inclusive, to anyone who visits your account. In addition to this, this alternative can be useful to give access to the photo gallery of the contest or to highlight the legal bases of the same, in order to create more confidence.

Provide information on the status of the contest

To enhance the visibility of your contest Instagramit is also relevant that, constantly, provide information about its status and make reminders. Since, this option will allow you to keep it active throughout its validity, in order to have the opportunity to reach new users every day.

In this sense, you can choose to publish a post on one of the last days of the draw, in order to set up a kind of alarm with which users will be attracted to not miss the opportunity to participate. Added to that, you can upload “stories” remembering relevant data of the contest (the award, its deadline, etc.). All this, in order to keep the attention of your followers alive.

Consider a “cobranding” action

The co-branding is a term that refers to a marketing strategy that implies an alliance between two or more brand names, strategically and jointly, to be used only in a single product or service. Therefore, to increase the diffusion of your draw in Instagramyou can create these alliances with the aim that several brands are the promoters of the campaign.

Consequently, each brand will proceed to raffle the prize among all its usersso that the different audiences come together in a single block and help increase its promotion. Considering that the contest will be disseminated in different profiles of Instagram and thus, you will have a better coverage, without a doubt.

Use the hashtag #giveaway in your post

It is no secret to anyone that, on social networks, hashtags or tags are essential elements for be able to spread the contents massively in a short time and with this, they help to spread specific information about a brand to optimize its web positioning. Reason for which, it is ideal to use them in promotions and contests.

In this sense, if you choose to use the label #lottery in your contest Instagramyou will have the possibility of consolidate an important link between your brand and its potential customers, managing to impact a greater number of users without much effort. Therefore, do not hesitate to take advantage of this kindness to achieve spread the giveaway on different post listings.

Employ the participation requirements

Basically, the participation requirements refer to leave a comment or mention to be able to access the list of contest participants. which is effective for get a post viral in a short time and thanks to this, it is essential that you use them when making a raffle on the platform.

Therefore, among the participation rules of your contest, you will have to include the mandatory of these requirements, either leave a comment on the giveaway post with a hashtag or specific text and additionally mention multiple friends in that comment to gather a larger audience for the post. Considering that, it is advisable to mention only three accounts (5 can be too many).

Keep track of users who have already participated

Another ideal solution to mark the success of a giveaway on this social network lies in carry out a series of management tasks day after day for, in addition to answering the questions of users interested in participating, also follow up with users who have already participated. This, in order to retain said followers and try to create a strong bond between it and your brand.

Therefore, once each person participates in your instagram contestyou can choose thank their intervention and even carry out personalized interactions to produce a positive effect on each of these users. You can do this by uploading photos in your stories mentioning the accounts of said people or answering each of the comments received in the giveaway post, without spamming.