Internet advertising What is it, how does it work and what types are there?

Today, in the current information age, Internet advertising has become one of the main and most powerful means of advertising. promote any type of business.

In this sense, it is necessary to highlight that advertising on the Internet has managed to break many barriers, taking into account that has made large audiences and/or audiences available to all types of companies. Therefore, it is currently necessary for businesses to carry out their promotion in the digital environment, if they wish to have great visibility and success.

In this way, it is valuable to know what the recognized term “Internet publicity”, specifically; as well as the most notable advantages and disadvantages it reveals. Knowing, in addition, the types of publicity of this class that exist and if it can be carried out for free. Indeed, here we inform you all about it.

What is publicity on the web?

Basically, Internet advertising is characterized by a type of advertising that, in order to connect with its consumers, makes use of the means offered by the network, such as:

• Websites
• blogging
• Search engines (Google, Bing, etc.)
• Social networks
• Emails
• Mobile apps

Unlike traditional advertising that, throughout life, has used the main communication tools, that is, radio, television, the written press, billboards, etc.

In this sense, it is also necessary to highlight that another of its most relevant characteristics, from the marketing point of view, is its great variety. Thanks to this, it does not reveal the limitations of time, space and formats that conventional advertising does contain. For this, it is so feasible to advertise online in order to gain greater visibility and obtain a better number of consumers.

Likewise, it is worth noting that, in a certain way, it presents some similarities with respect to the advertising of a lifetime. This, mainly because of some formats that it uses; such as, for example, banners in digital media, which completely resemble the ones you have usually seen in common advertising.

However, Internet advertising offers many more options and among them, those who bet due to interactivity and bidirectionality, mainly. Which, without a doubt, allows companies to create a real dialogue with their customers.

Advantages and disadvantages of advertising on the Internet and social networks

Once the detailed concept of online advertising has been specified, it is essential know the main advantages and disadvantages that reveals making use of this advertising both on the web, in general, as well as on the social platforms that are widely used today.

Therefore, below, we point out the most interesting pros and cons that Internet advertising has shown over the years:

pros

As always, it’s best to start by nailing down the best aspects of anything, and for this reason, We start with the most important advantages revealed by making use of Internet advertising. Which, of course, are totally special, in view of the great use that anyone gives to the Internet today.

In this way, know here the pros that this type of modern advertising reveals:

• Netly scalable economy and budget: Compared to the advertising of a lifetime, advertising on the Internet costs less than it. Since, this last type of advertising, manages to adapt to the needs and scope of all types of companies, also taking into account their size. Apart from that, there are different payment options for advertising online (CPC, CPM, CPAetc.).
• Visibility and accessibility at any time: Luckily, advertising on the Internet is available uninterrupted and, furthermore, it can potentially be seen by any user who surfs the net at any time of the day. Which does not happen with traditional advertising ads, since these are only available in a specific medium or during a certain time.
• A large number of audience: It is no secret to anyone that there are more and more people connected to the Internet and this event guarantees a great opportunity for SMEs to get a huge flow of public daily.
• It is simple and fast: By any means of the network you want, it is very simple to create an online advertising campaign. This is why it usually only takes a day or two to go to market, thanks to the number of tools out there to pinpoint this effectively.
• Excellent segmentation ability: Generally, online advertising uses geographic, demographic and behavioral segmentation to reach a specific network user more quickly. Which enables advertisers to quickly reach the specific audience they require.
• It is measurable advertising.: Another advantage of this type of advertising lies in its optimal measurement tools. Thanks to these, companies or businesses can track the performance of their campaigns on the network. Like, knowing everything that is happening with them and how the performance of these advertising campaigns can be improved, for sure.
• Greater creative possibilities: This is a notable advantage over regular advertising, since in online advertising there is the possibility of creating display ads of all types and of any size. With this, it is possible to capture the user’s attention more quickly and in the same way, interact with them.

cons

However, as happens with everything in life, Internet advertising also reveals certain disadvantages that need to be pointed out, in order to be more aware of everything that happens with respect to it, once you decide to use it to boost the success of your business. your SME.

Here, the main cons of this type of advertising:

• Advertiser reliability: Due to the difficulties of consumers to verify identity online, many advertisers can take advantage of it to carry out scams. That is to say, they operate under the name of any company that, certainly, is false and with it, they generate economic losses for consumers.
• Fraud to advertisers: In the case of the companies that carry out their advertisements, in some cases they may receive unfair charges for their advertising on the network. Like, for example, click fraud which happens when a publisher clicks on an ad, just to increase their profits.
• Mistrust of payment methods: Due to the payment methods that many businesses propose to sell their products or services on the Internet, users may distrust this and, in effect, completely renounce online purchases.
• Impossibility to “touch” the merchandise: Logically, Internet advertising in conjunction with electronic commerce does not allow customers to see and touch, in real time, the products before buying them and therefore, it is recommended that SMEs provide guarantees to return products.
• Difficulty browsing due to slow Internet connections: If the user has a slow network connection and apart from that, you build very complex web platforms, it will take a long time for them to enter and be interested in what you offer. Because of this, they can surely get bored and fed up and choose to leave the website.
• spam: User distrust can be generated by promotions that look or are suspicious, ie spam. Taking into account that, thanks to the low cost of advertising on the network, this can contribute entirely to spam. which can deteriorate the reputation of a business.
• Blocking ads or “Ads”: In case the user uses technology that blocks ads, known as “ad filter”, it is impossible for these advertisements to be displayed in their search engines and for this reason, they will never be able to reach what you offer.

What types and formats of Internet advertising are there? examples

While it is true, the possibilities offered by advertising on the Internet are very varied, thanks to the different types and/or online advertising formats that currently exist.

Bearing in mind that, to the greatest advantage, these are constantly evolving and because of this, they manage to adjust to the requirements of any kind of business that wishes to enter the digital environment, gain visibility and ensure success.

However, it is not easy to provide a single classification of online advertising, since it can be sectioned off in various ways and, furthermore, these categories can be similar and different at the same time, that is, very confusing. But, despite this, there is the possibility of offering the main ad formats currently available for internet advertising, depending on your location and these are:

social media advertising

Also known as “Social ads”, this type of advertising is based on the ads published on platforms such as Facebook, Twitter, Instagram, etc. In this way, it is a very beneficial channel for companies, since users invest a considerable amount of time, day by day, in these social networks and this time can be used to provide them with personalized ads, even; to get your attention.

display advertising

Certainly, it is estimated as the most classic or usual format that exists within online advertising. Which is based on occupying spaces placed in strategic sites on web pages, with banners, images or videos. In some ways, it is considered effective advertising, but it can be threatened by the significant number of users who use ad blockers while browsing the web.

mobile phone advertising

As the most used device today by most people are mobile phones, this is becoming the center of online advertising campaigns. Therefore, the same mobile apps can be used to carry out text and display campaigns.

Search engines / Pay per click or SEM

It is an advertising format that refers to placing text ads on major search engines used globally. That way, they only appear when the user searches for a related term. In other words, they are advertising formats that are based on supporting customer requirements and, likewise, encouraging conversions.

email marketing

This communication channel consists of maintaining contact through email, making use of a list of subscribers. Today, it remains one of the most effective Internet advertising tools for retaining consumers and guiding them through the conversion funnel.

Among its main advantages, we highlight that all results can be measured in detail. A common example of email marketing lies in those ads that create a sense of urgency for users and encourage them to buy products or services on sale.

video advertising

Nowadays, this is one of the online advertising techniques that show the greatest growth. Since, in general, video is estimated as the format that captures the most customer attention in an effective and simple way. Basically, it is a content that displays inserted advertisements as television sports and with this, they reach a very wide audience and bring them closer to the brand in question.

blogging

This is an excellent way to place banners and in addition to that, they are a preferred location for content marketing campaigns, as well as influencer marketing.

In this way, it is estimated as a completely effective type of Internet advertising, thanks to the great boom that blogs have taken in the Internet world. For this type of advertising formats, the most obvious example is that of any WordPress blog where they show you various ads.

Remarketing

Mainly, this type of format is based on making use of the information that users themselves leave on the Internetin order to send them advertisements that are consistent with their previous behaviors.

In this sense, if any customer has visited your website, you can use the advertising formats that you have observed so far and from there, have a reference to show an ad in another medium. Thus, you can hit the individual consecutively.

As for the example of this type of format, it is very common to see it in some posts on Instagram operating under the section of “Advertising” and appear continuously in the feed.

How much does it cost to do an advertising campaign on the internet? Can it be free?

Now, surely you will wonder the costs between which Internet advertising campaigns fluctuate, to know if it is profitable to carry out one of them And to this we answer that, there is no single rate that exemplifies the true price to publish advertisements on the network.

Since basically depend on the type of online advertising you decide to dothe kind of business you run and what you want to offer your potential customers.

For this, there are different services on the Internet that They provide you with a wide range of paid plans with which you can offer your products or services and customize the strategy you want to implement based on the requirements and tastes of your potential consumers.

Therefore, the specific price could be known only by contacting this type of service. In short, they can be as expensive or cheap, depending on what you want to do.

However, there is the possibility of carrying out an advertising campaign through the Internet. spending absolutely no money. This being a great help if you are starting a business in the digital environment, because it is very likely that you do not have the necessary budget to invest in paid advertising.

That way, it is possible carry out such campaigns completely free and thus, increase sales, obtain more traffic on your web platform and of course, gain a large number of consumers.

For the In general, the free Internet advertising campaign is based on design and implement a marketing strategy known as “content marketing” and also making use of SEO. In reference to content marketing, it seeks and manages to influence a specific market niche, by providing useful content to its audience at no cost. Which is developed through the famous social networks, blogs, newsletters and videos.

Now, as for the strategy known as SEO, consists of a set of techniques and tools that are used in a content marketing strategy. Which, allow your website appear among the first results of Google when a user performs a specific search. Luckily, there are many guides to perform excellent SEO.

In this sense, Unpaid Internet Advertising Reveals Remarkable Advantages for entrepreneurs and small or medium-sized companies that want to boost their business online for free. These advantages lie in achieve a good web positioninghave the opportunity to become a reference on the Internet, create lasting bonds with your customers and without a doubt, strengthen your personal brand to the maximum.