LinkedIn It is a professional network with multiple interesting functionalities for companies to publicize their services. Such is the case of LinkedIn product pages. What are they, what are they for and how can you make the most of them? If you want to know, keep reading.
With the product pages, you make the presence of your business portal much more visible. In addition, its content reaches a greater reach, with which it can reach a specific audience.
Through extension, your customers will have easy access to the product or service specifically that they are interested in your company.
What is a LinkedIn Product Page and what are they for?
In addition to being able to subscribe to a version Premium, and link your social media profiles, LinkedIn It also offers the possibility of creating product pages. What is a LinkedIn product page and what are they for? The product pages are extensions of LinkedIn that meet the objective of highlighting the services of a company. The administrator of a page uses the platform to highlight the unity of a business or the initiative of an organization before a specific audience.
They are designed to build long-term customer relationships. You can use them to share updated content to members who follow the page. The extension has its own url, which you can post on various social networks. Only the administrator of a LinkedIn homepage is allowed to create a product page. In total, you can create up to 10 pages of products from the same main page.
What are the benefits of having a Product Page on this social network?
The product pages allow you to differentiate your company's product lines in different sections and in a personalized way. However, What are the benefits of having a product page on this social network?
Let's see below:
- Greater visibility: Both the line of business that you seek to promote and the company in general benefit from use product pages to highlight services.
- Greater reach: Product pages can appear multiple times in different groups, independently of your company's home page. Therefore, you cover more digital terrain. In such a way, you can receive more visits, both for the main page and for products.
- Segmentation: As mentioned above, you can segment your company's business lines into segments. So you can target content to a specific audience, without overwhelming them with information that is not of interest for that audience.
- Independent analyzes: Analytics on a product page are completely independent of the performance of a company's home page. So, you can see with greater accuracy what interests you to your target audience.
- Features: The product pages offer interesting functionalities for the company.
These features include:
- Notifications about the activity on the page.
- Updates with sponsorship.
- Can highlight groups of the community.
- You are allowed manage social media content.
- The product pages appear in search results for business ads on LinkedIn.
- The community members can follow the page of products.
Learn step by step how to create a Product Page on LinkedIn
It is possible to create a product page from the home page of LinkedIn or from the main page of the platform.
Here's how to create a product page on LinkedIn step by step:
From the home page
- Enter the LinkedIn home page. Then click on the icon "Job".
- In the next window, click "Create a company page". Then click on "Product page".
- You are going to request to enter the mandatory information. All necessary fields are indicated with an asterisk.
- You must click on the confirmation box. Thus you accept the right to act as a representative of the company or organization to create a product page.
- Finally, click "Create page".
From the main page
- Enter the administration center of the page that will be associated with the product page. You must log in.
- In the upper right corner of the screen, tap on "Administrator Tools".
- In the drop-down menu, select the option to "Create product page".
- You must enter a new name for the product page and the Url from your company page.
- Finally, tap "Create page". You will be redirected to admin center screen for what edits the products page to your liking.
Notes
The product page can only be associated with a main LinkedIn page. It is also not possible to migrate from a LinkedIn to a product page. The analyzes of both pages are worked independently on the platform. You also cannot transfer followers from a home page to a product page. Finally, platform members can follow as many product pages or main pages as they like.
5 Examples of Successful Products on LinkedIn to Inspire You to Make Yours
On LinkedIn, product pages are quite common, as large companies use them to stand out in a personalized way its product and service lines.
If you're still unsure about creating one, here are 5 examples of successful product pages on LinkedIn to inspire you to make your own:
ThinkWithGoogle.com
It is a product page created by Google and offered from the LinkedIn platform. Nowadays, has more than 700,000 followers. It is a space that deals with topics about digital marketing, profitable practices, search trends, industrial intelligence and knowledge about marketing. Also, Google has multiple other product pages.
Pay.Amazon.es
Is a product page associated with the electronic commerce giant. Notably Amazon has 9 other pages in your name. In this case, Amazon Pay is responsible for presenting information about the check-in and check-out of the users of the platform e-commerce. Currently, the product page has more than 38,000 followers.
Office.com
It was previously known as Microsoft Office,is now Microsoft 365. It is a product page referring to the services offered by the technology giant. He has around 200,000 followers, and share content about the most used applications and how to adapt them to your work environment for greater productivity.
Business.Facebook.com
Facebook It is one of the most used social networks in the entire world. Of course, it also has a product page developed on the LinkedIn. He has just over 100,000 followers, and handles topics on how to boost your business, tips and practices to achieve your business goals, and much more.
TBrandStudio.com
It is a product page associated with the media The New York Times. They take care of create and share marketing content and influential communication tools for the global audience. He currently has more than 7,500 followers.
Tips to get the most out of your Product Pages
If you are thinking of create a product page for your company, you must know how to make the most of its performance.
For this reason, we offer you a series of tips to get the most out of your product pages on LinkedIn:
Is a product page better than a company page?
The product pages they are quite useful to publicize the main page of the company. You only include a brief description, your work sector, the URL of your home page on LinkedIn and the company's website. Followers don't need to be overwhelmed with additional information.
Product pages offer multiple benefits
Unlike a company home page, product pages allow you segment communication with your followers. As administrator of a product page you have access to independent statistics, so you can analyze in more detail the performance of each service separately.
Organize your management time
A product page is a new medium which also takes time. It is necessary make frequent updates to gain more followers, and make users feel interested in that specific product. If you go to create a product page, consider if it's worth it develop a new segmentation of services of your company.
Evaluate your type of company
The product pages are designed for companies that need maintain efficient communication with target audiences interested in specific lines of business. For example, services that differ from each other, such as electricity and water. It is also designed for multinationals that manage different brands in the market.
How many pages are necessary?
LinkedIn allows you to create up to 10 product pages associated with a main company page. If your company has multiple lines of business, and you need a platform to make them stand out separately, it may be convenient for you use LinkedIn extensions.