Social Media Glossary: ​​What are the most important concepts you should know?

Today social media is used as an online communication platform that allows users to create content and share it through the web. However, social media is the one who allows said content to be shared.

Dialogue is essential for good communication and for everything Community Manager it is necessary know the varieties of words that exist in this field and its definition.

For this reason, you we present a glossary of social networks with expressions used day by day and that will allow you to move forward and investigate much more about this matter and get to know it in depth.

Glossary of social media terms that every community manager should know

Get to know the most outstanding terms of the moment, which will help you understand a little more about social media. Let’s see below:

A B. C D AND F G H Yo J K L M N EITHER P Q R yes T OR v W X Y Z

A

Url Shortener

This software-type instrument allows you to shrink URLs and keep them with fewer characters. In this way, a URL or an IP address is shortened in order to make the link easier to manage and share.

ad-block

It is an extension created for different browsers such as Google Chromedesigned to block ads and pop-ups, so you can browse the web either way. free website ads and banners.

ADS

Advertising They are paid advertisements. characterized by occupying an important place in social networks. Is advertising is inserted in order to increase fame of a product or service. For example in Facebook ads appear on the right side of the screen.

Scope of a publication

It’s a percentage data that is responsible for evaluating the number of people who accessed a post on a social network, without a promotion or paid advertising. These statistics can be examined on a particular post or over a period of time.

api

The api (application programming interface) contains programming modes that allow access to certain applications or softwarein this way we can connect between several different platforms, without the need to know their execution and with the benefit of saving more time and money.

B.

Banner

It’s a advertising format for products or services within the Internet, which has the objective of capturing interest in a brand, company or campaign. These elements typically appear at the top, bottom, or side of a page.

bitdata

This term describes the large volume of complex data collected in a certain location, said data is analyzed to acquire a better strategic business movement. In social networks, bit data is used to obtain information about your audience, regional trends and business opportunities.

block

A block It is used in social networks and well known in Twitter, for ensuring that the account is locked in such a way that it can be avoid interactions that may occur without restricting other functions.

Blog post

blog post refers to the publication of an article or news on the blog for a certain period. Blog post or simply post online publications serve to provide useful information or material to the user.

blogging

It is a service purchased by Google that allows you to create a website .XHTML with the extension, without requiring a code or scripting program. blogging works through an account Google, offering customers benefit from inclusive services that comes with the application.

branding

It is a set of strategies that help represent the brand of a company or product, showing the qualities and characteristics that differentiate it from another common brand. This set of solutions is developed through online marketing and social media to increase brand popularity.

C

Cache

Auxiliary memory characterized by being an automatic file copy system, in charge of improve the usability and location of a pageto also be able to charge it quickly later.

caption

The element caption It is widely used in social networks to indicate a short description about the published contentaccompanied by photos or videos, with the purpose of presenting something new or maintaining contact with the community.

cookies

The Cookies are files that are recorded on your computer, after having visited a website. These data are saved and have the function of remembering parts of the information from a past visit, in the same way, the data can be consulted to facilitate online navigation.

CPC

The Cost Per Click is a form of marketing in which the advertiser pays for each click of an ad to the user. This model can also be used for marketing activities such as working with affiliates, price comparison sites, among other ways.

crms

better known as customer relationship management. It is an application that allows the centralization of the interactions carried out between companies and clients in a single database.

CTR

The clickthrough rate it is an indicator of the number of clicks on an advertisement found online. It is currently one of the widely used click meters in the results of Google in ads.

D

dashboard

It is a desk where all options can be managedwidely used to visualize problems and correct errors that may be causing them, in the same way, the strategies of a project are organized and perfected.

yummy

Free bookmark management service which uses a simple interface HTML and one urls decipherable, used for saving, organizing, tagging and sharing links to any device.

digg

It is a news website where users can post articles of any kind and vote for said information to be recognized or withheld. The company’s goal is to offer a page where the most important and popular stories of the day can be easily identified and viewed.

Disqus

It is a free comment hosting service. These annotations can be incorporated into a blog or websites, with the possibility of create online communities using a platform in network.

dummy

On the internet, this term characterizes those people who start on social media and they want start promoting your brand or content on a social network. Most require guides to understand and get more visits to a website.

AND

e-book

Electronic book or digital book that can be presented for free or for a fee. It is a digital format in which a book is published capable of being read and interpreted by electronic devices. Specially designed to be downloaded on the Internet.

Email Marketing

It is a method that uses email as an alternative marketing to contact the user and promote information of a product or service. This technique is widely used for the advantage of sending or transmitting messages instantly.

embedded

The embed element (HTLML) is an integration point that embeds or embeds multimedia content in audio or video for an external application or an interactive page. Embed is very popular due to its use in running Flash movies within a document.

Engagement

It is a commitment that refers to the union of an individual with a specific activity or brand. The engagement It is measured by the interactions carried out with the brand, that is, it is based on giving motivation to its users, in order to have a good production of the brand.

browser extension

Those plugins are a kind of software that can be installed for web browser customization. Usually, each browser has its own extensions that have different functions and options to be used.

F

fan page

It is a fan page provided by Facebook for generate a business and commercial touch, where the information is completely free for users. This option was created in order to bring together a group of people who have a common interest on any topic or issue.

feed

It is the format of the content of a blog or also known as RSS file that provided in an organized and predestined time. A feed can be distinguished by appearing on any page carrying a list of articles, news, products, services, etc.

FF

In Twitter the expression is used every friday #FF, posted by many messages that are followed by different names of other accounts, with the reason of recommend new followers on a peculiar account.

followers

This term is mentioned for followers who register on their own social networkfollowing and viewing the uploaded posts and waiting for the supply of new content.

Foursquare

It is a location platform used in the social network to discover locations of a fixed or mobile device. Its use can be exploited to locate people in the real world or depending on your own interest.

G

geofilter

They are custom filters, used for a photo or video in SnapChat. The geofilters are also used to give a better promotion to a business and dedicate a better connection with the audience.

Geolocation

It is a location tool that allows you to locate a company, person or place connected to a network by means of coordinates. Geolocation works with data obtained from a computer or mobile device to find the real location.

gifs

Graphics Interchange Format, is well known for their respective animated or moving images. The gifs they interact with a programmed movement that is inserted into the image and thus give it its animation.

Google+

google-plus is a social network that allows communication with different people and thus interact with various services. One of its qualities is the ease of organizing people in groups or lists to share, this is usually called “circles”.

H

Hangouts

It is a service of Google cross-platform voice and video calling and messaging. Its design was based on placing the services of Google Talk, Google+ Messenger and Google+ Hangoutsin a single application.

hashtag

The pound sign (#), also called a pound or cat, It is used in social networks. Its name is translated as a label in which users highlight an idea or a certain text on the page.

home

The term “start” used to point to the home page or initial of a network or site.

hosting

It stands out as a web hosting servicewhere a user can store any type of information accessible on the server, and this in turn assigns a unique DNSeither. The companies that offer these services call themselves a web host.

HTML

It’s a computer language developed for the development of new Internet pages. It consists of a series of tags designed for a hyperlink, images, line breaks, etc., that the browser prepares and shapes on the screen.

Yo

Inbound Marketing

It is a marketing technique uses positioning, content marketing and social media strategies to grab people’s attention. It is mostly managed to attract potential clients, presenting them with projects and content that suit their needs.

Influential

Influencers are a fundamental part of social media, especially due to their great fame and presence on social networks. The influencer is the one who has high attention from users and it has the advantage of viralizing the shared content.

Report

are files informative about the results and the activity in the social media. Many of these reports must have tangible content that demonstrates great validity to the public.

Instant Messaging

instant messaging applications allow communication between two or more people in real time. Among the best known and most efficient apps are: WhatsApp, Skype, Messenger, Viper, Meebo, among others.

K

Keywords

Keywords used to leave an important message or text. On the internet, one keyword It is very important, since visits to most pages are made through it.

KPI’S

Is a tool used as a performance meterwhich measures the performance of a process carried out in a marketing campaign or strategy. This meter is responsible for calculating the average time to complete a task, the activity of a process and the expenditure of resources.

L

landing page

home pages where users view the corresponding content or information to the page they go to. These pages highlight the particularity of a product or novelty.

link

It’s a hyperlink or link that leads to a web page either document specific.

link building

Strategy SEO, that aims to achieve strategic links that help generate efficient results for the website. This online marketing tactic is based on planning a way to get better incoming links to said web space.

Live Streaming

Refers to multimedia content that is transmitted simultaneously in real time. In other words, the user broadcasts a live video on any quality topic that captures the attention of the audience on a social network.

Login

It is a procedure in which a user can access his account by means of his name, email and password. This area of security was created to have control of the account at the time of income.

M

content marketing

this alternative takes care of creating useful content for users through a blog and social media marketing. Its ability lies in understanding exactly the needs of users and being able to deliver content to them in a relative way.

mashups

It stands out for being a hybrid web application in express totally new content adding other elements. In other words, its functionality adopts the mode of integration and reuse, calling one web application from another and thus reuse its content.

I like it

The “like” is a feature of social networks widely used to signal when a user likes a specific post.

Meme

the memes are those images or videos that go viral for its humorous content, mostly edited by the application Photoshop. The unique thing about a meme is the speed of viralization that spreads in the world.

mute

It is a function of Twitter granting the option to mute the user no need to unfollow him. The mute option is mainly used to see only those posts that are important to our account.

N

Net Promoter Score

(NPS) It is a meter of customer satisfaction index, very essential to understand the point in which the service should be changed. This tool is used as a proxy, measuring the willingness of customers to recommend one product or service to another.

Notification

The notifications are those warning messages about some news or update recently generated in an account or social network.

EITHER

Organic

On social networks, is used in marketing to indicate to an audience that has reached the content through search engines. On the other hand, the organic reach in the social network is the result of the daily activities of the network itself.

Orkut

It is a social network designed to maintain its members existing relationships and make new friends. Orkut It started out as an invite-only site and was actually named after a Google engineer named Orkut.

owly

It is a service that shorten the urland has the option share files and keep track of website visits. Currently the link shortener ow.ly works through the control panel hootsuite, to increase the security of users a little more.

P

Page Rank

developed brand by Google that numerically assigns the pages and web platforms. Categorized as one of the factors that configure the search engine algorithm, the page rank measures the authority of a network.

Pay Per Click

Abbreviations PPC they mean to the charge per click of an advertising model or online advertisement on a blog. In Pay Per Click the advertiser sets a budget for the day or week and chooses the keywords for their project.

Pay with a Tweet

Considered a payment system, Pay with a Tweet Create a plan to download files or free content by paying with a tweet. This term is used when possible guarantee access to certain content in exchange for a tweet.

phishing

It’s a cheating technique in which a person, company or trusted service manipulates the user to perform improper or illegal actions. This method is widely used by cyber criminals to obtain information from other people and even companies or projects.

plugin

Is it a plugin or an app based on improving and adding new features for a web page. This component allows you to expand the services of a program or tool, in order to achieve an increased radius of action.

R

reactions

The reactions are carried out on Facebook, where the user You can express your reaction to the publication seen.

Rebound

It’s a report statistical data on the number of people who have entered On a website. The bounce rate is measured by the number of visits the website has received, whether they are just passing through and without clicking.

Reddit

website where users can upvote or enter a post, in this way the most outstanding are categorized. Reddit has a point system called “karma” designed to prevent spam.

ROI

The return on investment is based on the comparison of a benefit obtained for the investment made. This tool analyzes the performance of the company from the point of view of an investment.

RT

The Retweet it is similar to share optionbut is used on Twitter by sharing someone else’s Tweet.

yes

Sac 2.0

It is a service that take advantage of the potential of social networks to more closely connect and meet current customer needs. The fundamental thing about this tool is to streamline the way you talk with your customers and answer possible questions and complaints.

Segment

In this field, targeting refers to the operation of directing a publication to a group of people with a specific profile. To carry out a segmentation on a website, it must be based on the topics commented by users, taking into account your own interest.

SEO

These acronyms are well known for providing methods that help improve and optimize the content of a blog or page, etc. In other words, it ensures that search engines, such as Google, read more quickly and easily.

SAINT

It is a marketing term, carried in actions of a strategy in social networks with the purpose of an advertising or commercial brand. This technique improves the performance of a brand’s positioning on the web.

snapcode

This scannable code, also known as a QR is used in Snapchat to identify the user.

spam

Is it all content or unsolicited comment such as rumours, false stories, advertisements, scams, scams, etc. sent massively to affect the user. Mostly their cases are presented by email.

T

tag

A user tag in a post. the tags They are in charge of classifying the topics of the blog. The subject can be identified and classified by all the information that the label contains.

Thread

It is a mode that organizes the messages, publications and answers in chronological order. Thread was basically created for Instagram to connect and message our best friends.

Troll

person of unknown identity that publishes messages and irrelevant content with the aim of generating conflicts on the web.

web traffic

It means the number of visits a website receives. Web traffic is used to measure the influence and popularity of a web page, through user activity on it.

TT

The “Trending Topic” indicates the main and most viral topics of the moment. Considered one of the most famous and used expressions specifically on Twitter. Trending topics appear as a column of ads located on the side of the screen.

OR

CMU

User Generated Content is any content created in the open without any commission or financial interest. Generally, this content is generated by any user and is used so that others share it and grow the influence in a social network.

Unfollow

This term is carried on Twitter and better known as “unfollow”.

urls

It is the virtual address assigned to a network, with the aim of facilitating their location and identification. A URL is used to find a resource on the Internet and is classified into pages, sites, documents, files, and folders.

v

Video Marketing

It is a method that consists of the transmission of a product through a video. One of the reasons for working with this strategy is the original content that can be transmitted, so it attracts much more attention from customers.

Viral

Is an expression used to rank the most influential content and more shared between users of a social network. Something viral can be any event or topic, such as an image, video, or phrase.

Display

It is the access of a content through a screen and is usually registered. A great example is the application “Circle of Trust” that allows you to see how everyone uses and builds their social environment in Google+.

vlog

It is categorized by form a collection of videos of any content, which is developed by one or more authors. The factors that a video blog requires are based on the theme that is mastered, a limited duration of the video and its own design.

vlogging

Its definition is based on people who have a video blog, where the vlogger tells the public his opinions and ideas on a topic. In other words, the vlogger records a video stating his own point of view on an issue and it is shared on various platforms, especially on Youtube.

W

Webinar

It is an event or type of online conference that allows communication and collaboration between various participants. Specifically the webinar takes place on a direct date and time. People participating in such a meeting can ask or comment on anything related to the speech.

widget

It’s a controls software that gives the user the ability to read and edit information about an application. Widgets are considered as micro-applications that facilitate access to many functions in the device app.

wiki

Are those platforms or web pages that provide useful information. It differentiates itself by being a virtual community whose job it is to create, edit, correct or delete content directly from the browser, and then share it. One of the most used is Wikipedia.