What are the best social media tools and managers? 2022 list

When it comes to an ecommerce or a digital business of any nature, the importance of social networks is extremely remarkable. Since, they are the platforms that allow you Expose to the world the products you sell and/or the services you offermanaging to increase its visibility.

But, when managing social networks, you should not only publish what you are interested in making known, but it is valuable that develop a broader communication strategy. Taking into account that these platforms also become a customer service channel and therefore, you can improve the credibility of users.

In order to give the best boost to your brand on social networks, you can support you in tools and managers that are dedicated to it, being keys to direct you towards the path of success. So, we let you know the best of them, right away.

What is a social network management program and what are they for?

Social network managers exhibit ease of use and therefore, they are much more intuitive software than the social platforms themselves. Also have full automation and this basically means that they allow you to automate various actions and tasks within social networks, which do not even present the options to do so.

What are they?

A social network manager is software that provides several functions that allow you to interact with social networks in a simpler way. Since, these tools have various features that these platforms do not contain. Like, for example, the data centralization because with these programs, all social networks can be managed from the same program.

For these reasons, it is estimated that a social network manager It is the best tool in which a Community Manager can support. Since these programs allow centralize all profiles that manages a company or ecommerce from the same panel. Like, schedule new posts when indicated and also view all interactions from one place. Best of all, there are many completely free programs of this type.

For its part, it is worth noting that not all social network managers have the same functions, so there are different types. This, especially, because not all companies or brands have the same requirements to boost their business. It is because of that, Social media managers can be classified in two ways: Centralizers and automators.

What are they for?

• The centralizers of social networks: As its name indicates, its main function is to centralize all social networks from the same platform. Which means that these types of managers are used to publish content and respond to your clients who contact you through any social network, from the same place. Having thus, the main idea that you use this program as the only interaction that you will handle with various social networks where you stay active.
• Social media automators: Its main operation is based on saving time, around the tasks dedicated to the effective management of social networks of any business; all through automation. Which means that, they present the ability to generate intelligent messages that they send to social networks from the web page or blog that you have entered. In short, they publish the posts on social networks at the most effective time and always keep trying to attract customers to your website.

What does a Community Manager do in social networks and what are their functions?

Basically, it can be said that a Community Manager is a digital marketing professional which specializes in use of tools and applications developed especially for the 2.0 world or the world of social networks. Therefore, in this way, it is in charge of managing these platforms and also, the new communication channels of any business that has a presence on the network.

In this sense, the Community Manager always deals with manage and dynamize a community of users in all social networks in which the company has a presence. Which means that it can be considered as the direct link between the company or organization and its users or followers on Social Media platforms. Thus, the person in charge of giving voice to the online business and listening, directly, to all those who talk about said business.

Now, we highlight the main functions of a Community Manager, below:

• Know the community that follows a company or ecommerceincluding the most active users and influencers.
• Produce quality and interesting content to attract that community. This is done through posts, videos, ebooks, tweets, infographics, etc.
• Go viral on all social networks, the content produced. Must know, mainly, the best times to publish before a previous study.
• Interact and promote conversation between users. Taking into account that, you should always speak on behalf of the company.
• Follow up and evaluate the results obtained in social networks. Typically, this needs to be done on a regular basis and from this you can get a broader view of what you are doing in your networks and what you should improve on.
• Generate engagement in your community. This is one of the most relevant functions, because it is considered the key to the success of an advantageous Community Manager. Which means that, by generating an emotional bond with users, the RRSS strategy will be much better and thus, it will add more value to the company.

List of the best management tools to manage and program your social networks like a professional

Now, since it is so essential to make use of management tools to program your publications like a professional and thus ensure success effectively, in this section we present a total of 13 such tools that reveal excellent results and allow you to optimize the work of your company in all social networks:

Google Analytics

It is a statistics system offered by the famous Google company and is considered one of the best tools for managing social networks of public administrations. In this sense, the most interesting features of Google Analytics are: It allows to obtain detailed reports about the number of visits you have obtained on your websitelets you know the cities from which they have visited you and presents the ability to show the route that users have traced through your web page.

It also outputs results about the keywords with which they have arrived through the search enginesas well as knowing the terms that attract your potential customers to use them and the content pages that bring you the most income.

In reference to its main benefits, we note that it is a free serviceoffers advanced segmentation, pivot charts, and custom reports for sophisticated analysis around the views you get. That’s it simple to use, features compatibility with websites of any size, provides safe assistance and you can keep track of all the campaigns you do in the company.

SproutSocial

It is a monitoring tool that allows you to observe, in a general way, all the interactions you get around your brand or company, in different social networks such as Facebook, Twitter, Instagram and LinkedIn.

In addition to managing all the interactions obtained, you can also visualize the conversations that are happening around your business. For its part, this tool also has the option to post messages to multiple profiles at the same time. With which, in addition, it is possible to group the answers in a single place.

Which means that it is estimated as an ideal management program for Community Managers, since it allows optimize and streamline communication with users, through social networks and in real time. Taking into account that it has more than 25,000 users between brands and organizations of all sizes globally.

metricspot

This RRSS manager program provides the best web analytics and SEO audit tools. In this sense, with Metricspot you can study the entire evolution of your website and some social networks, such as Twitter.

As for said social network, the tool provides reports about the influence and efficiency index that your strategy is having there. Therefore, it allows you to know on what days of the week users see your publications the most, as well as the best times to publish.

Now, in general, it is a tool that allows you to know when can you find your target audienceas well as the behavior of these users and the way they use these platforms.

In addition, you can follow everything related to the interaction of the brand and customers on various platforms, such as Instagram, Twitter, Facebook, LinkedIn, etc. Among other functions, it has “SEO & Marketing Leads (PRO)”, which manages to automate the lead generationby providing SEO reports to your potential customers from your own website.

SocialOomph

This is a more specific tool, because it provides functions only for the management of Facebook and Twitter. In this way, it allows queuing publications, publishing the content that you want because the tool does not add anything to it, you can use it for free for a total of 30 days and in case you want to continue using the program, you can cancel a payment plan that suits your requirements; taking into account that it has very affordable prices.

Now, in reference to the functions that it emits for each social network, it is worth noting that in Twitter supports tweet schedulingcan be used in unlimited accounts, it also allows you to monitor keywords, track mentions and tweets, as well as limit links and delete private messages periodically and automatically. On the other hand, for Facebook allows you to automate status changes in the profiles and pages you manage, as well as observe what have been the last states of said profiles and pages.

Everypost

It is a social network management tool that is usually used through iOS devices, and because of this, you can find it in the App Store completely free. So basically this app is a social media publishing tool used by content professionals, whether they are social marketers, as well as digital agencies and SMEs.

Taking into account that, it is estimated as a simple mechanism for create, customize, schedule and share content across multiple profiles (Facebook, Twitter, LinkedIn, Tumblr, Flickr, etc.). In this sense, its main particularities and functions are: It allows you to order your favorite channels, publish any content in a very comfortable and simple way (photographs, videos, texts, etc.)

You can send the posts to your users directly to their mobile, schedule your posts to post later, it has URL shortening and this is very useful for platforms like Twitter. It also accepts unlimited publications and instant sharing to Facebook, Twitter, Pinterest, LinkedIn and Tumblr.

Iconosquare

If you are one of those who prefer to increase the visibility of your brand or company on Instagram, this tool is ideal. Since, it has various services that allow promote, manage and keep an excellent track of your Instagram account.

In view of that, it has great features like: Comment tracking, Instagram feed viewer, various statistics, it also displays Snapshots or, the photos of your Instagram account with the most notable figures; It allows contests, provides different widgets for web pages, blogs and even Facebook pages.

Therefore, it guarantees important advantages for increase the visibility of your account on the social network Instagram and have better management. These advantages are based on: Promoting easy interaction with your followers, letting you know the best times to post, offering you detailed statistics about your account (summaries, content, engagement, analysis of the month, etc.) and also makes known which hashtags you should use.

hoot-suite

This alternative is the one chosen by many Community Managers, thanks to the excellent functions it contains to manage any profile on a social network. Taking into account that, it provides desks to keep everything organized and each one of them, has columns created based on what you want to have in view for easy access.

Like, for example, the inbox of a platform, as well as the follow-up of a hashtag and even the account of a company or brand that you have as a competitor. For its part, it has advantageous options for manage and analyze the effectiveness of your content in RRSS. Having a great possibility of productivity, being able to manage up to three social profiles directly from this manager.

in which you can schedule your posts and messages to save time, obtain basic analytics reports and measure your results through customizable and easy-to-create reports. In addition, it has a free version and other subscription plans that add more features.

Audiense

This tool has been developed as an ideal mechanism for know and manage your community on the social network Twitter. Therefore, if you are one of those who promotes your brand or company through tweets, you cannot hesitate to make use of Audiense which, for your convenience, includes a free version that you can manage from any computer and other paid versions that fit any need.

In this sense, we highlight the most notable features of this Twitter manager, below: It is a tool that gives the possibility of filter your followers and followed from various aspects (influence, time zones, language, number of lists, number of followers, number of followers, number of tweets per day, time of last tweet, etc.)

Without a doubt, it allows you to create and design an effective strategy with which you can achieve better results. In addition to this, Audiense offers you ideas for engage and engage your audience through multiple online and offline channels.

posting

It is a service that is responsible for the timely management of all your social networks from the same place. Taking into account that, for greater coverage, this social network manager also has the possibility of supporting a wide administration of your favorite blog platforms.

Which means that it guarantees complete simplicity when executing any action in your social network account together with the blog platform that you use for your business. Also, you can forget to log in and enter your password every time you want to enterbecause the service remembers all this.

Now, in reference to its most relevant characteristics, we highlight the following: It is a free social network manager, it has monitoring and extensive analysis of the main keywordsmanages multiple profiles separated by tabs from a single account, allows publication of photos, videos and text on all platforms, emits brand email alerts, mentions and comments.

TweetDeck

Basically, this tool is aimed at extensive management of Twitter profiles, since its main function lies in the possibility of manage several profiles of this social network at the same time. Added to this, it has a design that allows you to manage everything more easily on Twitter, taking into account that it looks very similar to said platform and adds columns where you can select the kind of content you want to see. Whether they are: Mentions, Followers, Likesamong others.

In short, it is a tool mainly used to manage your Twitter profiles more quickly, thanks to the innovative column design that also allows you to create more sections to your liking, just by clicking on the icon “+ Add Column”.

Additionally, browsers such as Google Chrome, Opera and Firefox offer an extension called “Better TweetDeck” that gives the possibility to include many more functions in the standard panel and with it, personalize your experience on the main page of TweetDeck from your computer.

crowd booster

Although it is true, measuring your influence on social networks and also your activity can be a completely tedious and even difficult task to carry out. Given this, this social network manager known as Crowdbooster emerged, which is responsible for measure and study your digital marketing strategy, aimed at social networks such as Facebook and Twitter.

Thus, it presents various functions that allow this to be carried out very quickly and easily. Also adding complete reports on your activity, which you can present directly to the client or user, or also for internal use.

Regarding the characteristics that it guarantees for your management on Facebookwe emphasize that it allows know the growth of the number of fans, as well as the number of impressions and the accounts that are considered your best followers. On the other hand, for Twitter it includes the following: Detection of influencers, knowledge about the growth of the community, number of impressions and also detection of the profiles that retweet you the most.

bitly

This tool is considered one of the best URL or link shortener. Since, in that sense, it manages to provide you with totally useful statistics based on your strategy on the social network and also, it gives you the facility to reduce the number of characters to the maximum, in order to be able to take advantage of them for other things. In addition to this, this link shortener allows you to measure the number of clicks you get on a specific link.

For its part, bitly It can be estimated as a social network manager that goes far beyond being a URL shortener. Because it allows publish content Facebook and Twitter, presents statistics based on the visits you receive to certain content and show which are the posts that reveal the most engagement in your account.

This tool amplifies your brand from the custom link creation to draw the attention of users and boost brand value, as well as help build stronger relationships with your customers through effective campaigns.

spreadfast

To end this list, we recommend this software platform that maintains very well-defined objectives, based on increase, link and optimize all social networks in which a particular company or business remains active.

In this sense, it offers a complete management and help based on the creation of social channels and the best use of them for the sale of a product or service. which, it achieves through a broad organization around the size of the business and its level of development on these social platforms. Therefore, it is a management tool that can be adapted to any case.

In this sense, it is considered one of the most complete programs to manage the social networks of a company satisfactorily. In view of that, allows you to separate the timeline by country or regionshows the number of followers of each of the clients who share your post and provides the number of users who are influenced by each post you make.

In short, it guarantees the best assistance for detect and capture quality audiencehas customizable metrics, allows you to deepen the relationship with all your followers and is ideal for coordinate actions between the different social networks.