What is the best publishing strategy for my podcast to start your career as a successful podcaster? step by step guide

The podcast have become a very important communication tool in recent timesone can speak of a boom of these publications around the world, and there is something for everyone, from self-help programs to sports or entertainment.

However, one of the secrets for your podcast to be successful is to make it knownso that it can reach many people, expanding to new horizons.

In the following article, you will know why it is good to have a publication strategy for your podcastwhat to consider when planning podcast posts, plus, you will know how to execute the best publication strategy for the podcastand some additional tips to make the podcast have a larger audience.

Why have a publishing strategy for my podcast?

A good publishing strategy It can generate a very strong link with your audience, and will serve as a bridge to be in permanent contact with them.Likewise, it will make you known and reach different segments of the public, implementing tools that make your content original, entertaining and very enjoyable.

On the other hand, A good strategy will differentiate you from the competitionmaking them prefer your content and will substantially improve the visibility of your podcast when performing the search on the main specialized platforms and browsers.

What to keep in mind when planning my podcast posts?

Creating a podcast requires significant productionwhere you have to be aware of even the smallest details, in addition, the publication schedule must be in accordance with the type of public to which the content is directed, taking into account the days you want to publish. However, It is always advisable to be consistent with all this, since changing schedules frequently will make you lose followers and will reduce the credibility of the information you are going to broadcast..

Items to consider when planning my podcast posts are:

To plan

This is the basis of success, in this stage many fundamental factors are born, such as, for example, the objective you want to achieve with your podcast, the topics to be discussed and the structure to follow. As well, having a schedule is essential and comply with the previously indicated schedule, that is, inform your audience of the exact day and time when the new episodes will be published, and based on this, carry out all the required production so that everything is completely ready for the date established.

Page

You must have a page where you can receive your listeners and publish your programs, and store all the content for later download, this can be through your own website, or platforms dedicated to this activity. That is why it is very important to choose a platform that offers quality, and that in turn is recognized, in order to make it easier for people to reach your programs.

Competition

Try to be original at all times, create a structure that can meet the needs of your listeners, without the intention of eclipsing podcasts of the same cut or similar styles, implementing a model that is successful. It is important to take into consideration the respect towards your followers, taking into account their opinion to improve and make a difference with respect to others.

Learn how to execute the best publishing strategy for your podcast

In order for your podcast to reach as many people as possible, you need to implement some elements that will make your show successful, all of these elements are of vital importance if you want your content to prevail over time. However, These elements must be adapted to what you want to dowithout altering the planning you have, but you must make adjustments as you apply them.

The best publishing strategies for your podcast are:

define your style

Style is the tool by which people will know you, and that in some way will be the identification among your listeners, for this reason it is important make 100% original content, that bears your stamp, with sections that make a difference, making even the music you use in the background a banner of the program. If you do not have a defined style, you will hardly be able to transcend since you will be seen as a copy of the others or as one of the crowd, be different, set your guidelines and thus you will have good results.

Create a content plan

It is an instrument where all the topics and the structure that you must address during the broadcast of the podcast are captured in writing., in the same way the subtopics and other important aspects are registered. On the other hand, a properly established content plan will allow the program to be of interest to all listeners and they will not lose the desire to always be connected with your content.

Define your publication hours

Everything will depend on what you want to do and the format of the podcast, that said, it is important to note that there is no standard duration, there are podcasts that range from 10 minutes and others that take place over an hour. Thus, the important thing is that you maintain a consistency in the duration of the episodesthat is, if your first two chapters last 45 minutes, try to keep the rest of the series the same period and thus have an orderly sequence.

Define the duration of the podcast

Maintaining a stable schedule will make the audience grow, in addition, it speaks of the professionalism and seriousness with which the podcast is produced, this means that you must create deadlines so that the production of the program is ready at a certain time as planned. Regardless of whether the podcast will be broadcast once or twice a week, fortnightly or monthly, You must set a fixed schedule, so that in this way listeners faithfully tune in to the premiere of new content.

Schedule live sessions

This is an excellent strategy to gain followers and please your most loyal listeners, make a special live program where thousands of people can connect and listen to the podcast It will always be a great option. In this sense, and as an additional seasoning, add interaction with users, so that they can ask you questions or even encourage the program with you, all of this is very valid to provide a good positioning as a tactic to market the program.

Collaborate with other podcasters

Surely you are not the only podcaster who talks about a certain topic, for this reason, you can invite other colleagues to your program or that they be the ones to invite you and thus hold a debate which, without a doubt, will be of great benefit to all involved. It is an option that has been implemented in a great way, especially in podcasts about sports or technology, and that you can use regardless of the topic, creating a chat that users will enjoy.

Promote your podcast on social media

Social media is a powerful tool for communication capable of reaching thousands of people, for this reason, if you use them to promote your content, it is very likely that you will get more listeners as a new program is released, thanks to the diffusion of them. Place small excerpts from the program as a promotion, inviting listeners to listen to the podcastindicating the date and time of publication, all this will create a kind of community around the content that will bring many benefits.

Share transcripts of your podcast

It is a way to help your listeners to have all the content that is discussed in the program, as well as all the information that can be imparted and that is of interest, true fans appreciate this gesture. This tool sets you apart from the rest as most podcasts do not share their transcriptis a direct way to reach people and make them feel trusted, and that they are part of the content in question.

Other tips to grow your podcast

As we have said repeatedly, making a quality podcast deserves a serious production, with dedication, where marketing strategies and equipment must be implemented so that the transmission and dissemination is done in the best possible way. In this article, We’ve talked about publishing strategiesbut now we will tell you some tips so that your program can be maintained and be the favorite of the audience.

Some tips to grow your podcast are:

create a script

The script must be based on the theme of the program, there must be concordance between the topic to be treated with the subsequent pointsAlso, writing an interactive script is important to keep listeners engaged for the duration of the podcast. It must be a quality script, where a previous investigation of the subject is carried out, without letting anything escape, where all the edges that may exist are taken into account.

crosspodcasting

They are the promotions in terms of membership prices that you can offer to all those interested in listening to your podcast, the same come with discounts included for a month or certain days, in order to get more listeners. Generally, these promotions are not permanent, but they usually occur when a live program is performed or with special guestsmany podcasters use this option, which generates very good benefits.

Do influencer marketing

is the publicity that you can do in your program through collaborations with well-known people on social media or digital media, where it will help you promote your content or recommend a product or service during the transmission of your program. Is a technique that generates a lot of impactespecially if you choose an influencer with great prestige and allows you to increase the numbers of your audience, generating constant interactions that will make your podcast grow.

podcast frequency

It is important be clear about how often the podcast will come outmany experts recommend that it release a couple of chapters per week, but everything will depend on your skills, team and audience size. The departure time is chosen only by youall this based on the profits that it can generate for you.

In the same way, and as a factor to take into consideration, it is the marketing strategy that you implement, since it will dictate the premiere timesas well as the type of format you use and if it is a program for profit or for fun.

Create banners and covers for the podcast

One of the ways to publicize your podcast is the way in which you manage to present it, in that sense a good image on the cover of it or a banner can be excellent options for this purpose, managing to capture the attention of many people. A logo, some typography, an image on the theme of the program or even a photo of you in full broadcast will serve as the cover and in this way create a presentation that will be the face of the podcast both on download platforms and on social networks.