Advertising businesses CPC and CPM What are they, how do they work and how much money can you earn with them?

Online businesses are a whole universe of opportunities to generate income, especially with passive. This is how content creators find a way to make their economic growth a reality.

To begin to master digital marketing techniques and be able to fulfill your mission, you must be careful to know what are the most used collection mechanisms for advertising Web.

In the same way, know which companies dedicated to this field can help monetarily, that’s why here we will put you on notice in relation to this topic. You really can’t miss this post because it contains valuable information that will let you know the basics about this industry.

What is CPC and CPM advertising?

To make a negotiation for online advertising, you start by defining the cost unit or measure, it is simple, these are reflected in Cost per Click (CPC) and Cost per Thousand Impressions (CPM). Which means, that the CPC and CPM are the metrics that will allow setting the price of the ads in their different formats. With this you will remember that you regularly see them on digital platforms.

If you want earn extra money online with your profile in the RRSS (Social Networks)video channels, websites or blogs you should familiarize yourself with these payment methodsbecause they are the most common in online media to charge for advertising services, or if you have a business and want to promote it on the Internet.

How does this advertising model work?

Let’s start by understanding these formulas, they serve to accurately know the value of the advertising space available on your digital platforms. So if the negotiation is governed by CPC or PPC (Pay Per Click), your client will pay for the number of clicks that users make on the advertisement of their product/service/brand published on your site, and that in turn will take you to your web page. This is the preferred method of companies.

It is determined with this formula: CPC= Costo Total / número de clics. While the CPM payment model would be for the times the ad was viewed, that is, the resulting impressions (appearances) in the agreed campaign. Here it will depend on how many visits the web received. Y applies more than anything to companies that want to boost their brand name.

You need this information to obtain the rate for each advertisement:

• Income generated by the ad.
• Number of impressions.

We will explain it to you through an example: if a banner produced 6 thousand impressions during the promotion and generated 5 euros/dollars, do the calculation in this way:

• CPM = $5 * (6,000 /1,000 impressions)
• CPM= $5 * 6 = $30

How much money can be earned with CPC and CPM advertising?

At this point, it is The traffic you are generating is essential to be able to see your compensation at the end of the month. Remember that the more popular your website or project is, the more your earnings will rise through the advertising you have. This will also allow you to get a profitable payout rate for yourself.

Other variables to consider to estimate good dividends is the format of the ads, which can be: links, banners, pop-up windows, push notifications, among others. And of course the ad platform you have chosen, for example: AdsTerra can pay you from 100 euros twice a month.

Secondly, there are publishers who earn 10 euros for every thousand visits in Adsense. It should be noted that these amounts depend on the country and the niche. For example, in the latter, legal, financial or real estate issues work very well, they are the ones that achieve a fairly high rate. Another viable option when using the CPM payment method, is that the client can buy a package of impressionsthey agree on a price for a period in which only the ad will appear.

The video format is usually more expensive, with a CPM rate that varies from 11 euros, followed by native ads that can range from €4 to €10 and graphic advertising being the lowest that is set from €1. Specifically, on YouTube you will need 4 thousand hours of viewing your videos and at least a thousand subscribers to fully start earning money.

Do not forget that you have a digital asset, that you must know how to work. And for it to be worth it, you really have to put all your effort into managing it and keep improving it if you want to live off your profits. In summary, there is no fixed amount because everything will depend on these criteria and factors: web positioning, number of visits, payment model, price rate, geography and advertising format supported by the webamong other points.

How to make money with CPC and CPM advertising?

On the Internet there are endless ways to work, however, we suggest you start in this order to guarantee a considerable remuneration:

Create a website or YouTube channel

The most common is to start with a web page, blog and if you think you have the charisma to influence the public, then try being a Youtuber. Content presented in video format is widely consumed in most countries, not for nothing many influencers have become stars using this medium and they have been able to monetize it.

Therefore, think that this is your workplace, where you will develop a career to which you must dedicate time and effort to upload original and quality material. Keep in mind that you will not see the income overnight, although in the end you will receive your reward if you focus on your goals. We recommend you visit YouTube Analytics so you can see the statistics of advertising revenue.

get traffic

Remember that your goal is to increase the number of visitors to the website/channel, because that is what will attract your potential customers, this will tell them that the recovery of their investment is safe with you. So if you have in mind to make money in exchange for advertising, yes or yes you must work hard using all possible methods to generate web traffic.

For this you must strive to develop topics of interest to Internet users that will lead you to position yourself in Google. Once you achieve good traffic on your site you will see an inflow of money. More and more companies are willing to pay to have an online presenceand it’s where content creators see their business opportunity by monetizing their web space.

Choose your CPC or CPM platform

After clarifying the terms in the previous section regarding payment methods, now it’s your turn to study the advertising platforms that exist on the Internet and what payment systems they use. Considering that you meet their requirements, Analyze if it is better for you to receive CPC or CPM payments. Some ad networks use bundled plans.

YouTube offers several ways to monetize content, one of them is through ads, Enter the channel and activate it after meeting the conditions to be part of the partner program. You must also set up an AdSense account. As for the profit split, a 45% of the CPM belongs to this platform, for this reason, it has gotten a lot of interest in people to choose this medium. If you want you can perform this activation from your mobile with the application of YouTubeStudio.

Best ad networks to earn money from advertising

If you have a website, video channel or blog, here are some options that pay for advertising:

Google AdSense

It is considered the best advertising network, especially for beginner publishers it is great, because the choice of ads is supervised by Googlewho is in charge of everything.

You just have to focus on your website traffic and have enough space to insert advertising, because Google AdSense is known for managing millions of sponsors, and you have a high probability of getting advertisers related to your niche, which translates into safe money for you. AdSense is so popular that customers must participate in an auction to win advertising space. Not all publishers/authors usually meet their criteria, but don’t worry, there are many more networks.

infolinks.com

At least 200 thousand content creators from more than 100 countries use this network to monetize their sites after Google AdSense. They prefer it because in addition to becoming their source of extra income, the format of your ads or links is usually quite prudent.

infolinks it pays more attention to the content of the web than the traffic itself, its advertising is native and it is not a long time that you have to wait for its confirmation. If you work, for example in Drupal, WordPress or Blogger, use a plugin to add the ad. Among his best clients are: Ebay, Pizza Hut, Amazon and more.

tradetracker.com

It is one of the most recognized affiliate advertising companies in Europe and widely used in Spain. It is a great alternative to earn money, since they have a dossier of advertisers who pay campaigns very convenient to monetize your website.

Tradetracker has offices in 20 countries, Due to its wide category of products and services, it is impossible for you not to find the opportunity to profit from them. This channel pays from 25 euros and registers you for free. The best thing is that it takes only a few hours for the confirmation email notification to arrive.

Amazon Associates

This ad network is identified by its affiliate marketing program, which provides support to those looking to make money from their websites by taking advantage of their high traffic numbers. from a link, the visitors of your page will take the recommendation of the infinity of products that this company offers, This is how you will also receive a commission that can be 12%.

The mechanism is simple when the user sees the link, clicks on it, adds the product to the cart and immediately you will have won your part. Sometimes you must wait 24 hours to complete the transaction, even if it is for another product of Amazon, but you still get your reward.

AdscendMedia.com

This channel offers many original campaigns especially for the Spanish market, it is one of the favorites for beginning authors/publishers due to the very attractive commissions. In addition, this has gained fame in a hundred countries for not delaying payment. In this network you can request payments from 50 dollars.

UberCPM.com

fit for medium and small publishers/advertisers, as it does not require a minimum of web traffic to get approval. Though, gives 80% of the income to its affiliatesthat’s why you have to work hard on increasing traffic if you want to earn a decent rate.

You may get a CPM rate of up to 10 dollars and the payment is made by PayPal monthly. Their way of working is as follows: they use the inventory available on ad exchange sites and the advertisers make the business by advertising on your website.

DragonX.app

It pays from 50 dollars and is known because it is the only advertising network that is based on the Ethereum cryptocurrency. I know compares with eBay and Amazon in terms of their way of working, only instead of taking care of product sales, it deals with selling ads. Plus, publishers earn 95% on your revenue. On the other hand, advertisers have the opportunity to communicate with publishers from this platform.

media.net

It is a contextual advertising company that has gained great prestige. With this network, the contents must be original and attractive to have their approval. In relation to payment, PayPal or bank transfer is used when you accumulate a minimum of 100 dollars. Payment is made after 30 days. Media.net has offices around the world and its more than a thousand employees offer quick and timely responses. Another feature is that advertising is supported by Google AdSense.

ConversantMedia.com

Before it was called ValueClick Media, its 20 years of experience has allowed it to gain recognition within the advertising market. your reputation allows you to accept only international domain websites such as: “.edu”, “.net”, “.com” and “.org”, among others. If you aspire to join this network, you should know that your visits have to reach at least 3 thousand monthly. About the payment methods, it is handled by bank transfer, check and PayPal with the condition of having accumulated a minimum of 25 dollars.