Promoting a product can be more effective from the hand of a video. Unfortunately, editing programs are often complex to handle. In the same way hiring a professional for this will take us much of the time and budget.
That is why there is a huge variety of Online tools that fulfill a similar function. With them, We will achieve excellent results without needing knowledge specials on composition and assembly.
Thanks to them we will be able to create content that attracts attention and attracts potential customers or followers. If you want learn more about one of the best alternativesWe recommend this post.
What is PowToon and what is this animation creation tool for?
Although the question answers itself, we can also tell you that it is the instrument ideal for creating animated presentations 100% online. It has hundreds of static and dynamic templates with a huge amount of customizations available. Thanks to it, just create an account on the official site to start working on your presentation.
This product is a mix between PowerPoint and a traditional video editor. The most important thing is that you don't need to download any additional software on your computer. So it will not consume large resources of your device. Within the possibilities of this tool you can export video, PDF files and PowerPoint documents from the same presentation project.
What are the advantages and limitations of using PowToon to create animations?
If we are going to talk about tools offered, the list is huge. Well it is one of the best options when creating animations and promotional videos for products, services or even social media profiles that exist.
Let's see its characteristics:
- Among the most outstanding points we can mention that it is use is free, we just have to register on the site and confirm our identity by email.
- Inside the web we will find a vast amount of templates of various types of aspects and sizes. All of them ordered by category and functions. So creating a video It will take less time than usual.
- It allows add own content. We refer to images, sounds and audiovisual files found on our computer.
- most of The elements added from the library PowToon can be individually customized and animated. So it is almost impossible for two identical videos to exist.
- The platform is compatible with different sites. It's easy to export content directly to Youtube, Facebook or Vimeo among others. As for the import, it is possible to do it from clouds like Google Drive.
- It is an excellent choice if the creative synapse "failure". Since it offers a Step by Step From the first moment. In which you will guide us through various themes available and completely modifiable.
- However, Not everything is rosy (although not much). And is that the best tools, templates and library items (such as music and images) are intended only for premium users.
- Also, if the watermarks, the free version will not be useful. Similarly, all your creations will be public for other users.
- Although the price you must pay for all the functions and utilities is quite high. It is a very powerful tool. In addition, it offers intermediate plans. You can get a premium account from € 19 to € 99 per month.
- Finally, although it could be taken as an advantage and a disadvantage as appreciated, PowToon works only online. In other words, if you do not have a constant Internet connection, you will not be able to use it. Nor does it have a mobile version.
PowToon tips to make the most of this audiovisual tool
Although at the time of starting to use PowToon you will realize that creating a presentation is very easy, it never hurts some tips to achieve a better result.
Above all, if you consider yourself inexperienced in the matter, the following list could help you create an excellent product:
- As with an advertising poster or an advertisement of any kind, it is important that think about the segment it's targeting the video.
- Develop a message with clear objectives and at the same time stay interesting for the audience.
- Note that not a professional tool. Although it is possible to create quality content, if you are looking for a maximum impact result, it would be best if you hire a professional.
- Before starting to edit, create a storyboard. It will help you to be clear about the sequences. If you are going to use a voice-over, the best thing is that you do it before the video. These two elements will determine, among other things, the duration of the piece.
- The final result shouldn't last more than 3 minutes. Above all, if the destination of it is social networks. Users do not usually watch an advertising video for a long time.
- If you are going to use characters encouraged, try to identify with the target market. In this way the audience for which the video is intended will find it easier to interpret them and generate a rpositive action towards your product.
- Music is as important as the visual. Always use background sounds. Keep in mind the Copyright.
- If you are going to make videos periodically, the first one will probably not meet your expectations. However, you will improve with practice. In addition to this it is advisable that investigate and study more about it. There are thousands of tutorials on the Internet that will help you on moving image composition topics.
The best alternative tools to PowToon to create animations online
As we always advise, use the free version of each online tool first. And if it is to your liking and it works for you, go for paid versions with higher resources and profits.
If you already did and PowToon did not convince you, we have to recommend these alternatives:
Visme.co
It is also a platform that offers a free account to create presentations, with the possibility of accessing paid versions with more functions. Although it is less powerful, its plans are cheaper and range from € 10 to 20 / month.
Great.ly
This platform creates in addition to animated presentations, interactive content to place on your website. You can use it to offer small games or even trivial or quiz to know the tastes of the visitors.
Office.Live.com
We decided to put on this list one of the most used programs when creating presentations. Although it may be less dynamic, the truth is that it is found in almost all computers with Powerpoint. Its latest versions offer incredible tools for creating high-quality content.