Apple What is it, how does it work and what products and services does the company with the bitten apple offer us?

everyone knows Apple Inc. like the American company, initially led by Steve Jobs, which is represented by a bitten apple and whose products are a symbol of quality and good taste. Several years ago it has become the leading brand in the domestic technology market and its products are among the most purchased by consumers around the world.

Steve Jobs, Steve Wozniak and Ronald Wayne created a computer development company in 1976 dedicated to the creation of desktop computers with an exclusive operating system. Its beginnings were not ideal, but as users began to discover its benefits, it did not stop growing until today.

The company is currently run by Apple Inc. and is listed on the world’s best stock exchanges. Your iPhone, Mac, and iPad products, as its iOS and MacOS operating systems are considered one of the best and safest in the world. It also offers users on-demand television products, virtual assistant browsers and cloud storage services.

What is Apple Inc? Origin and history

Apple Inc. is currently headquartered in California and that’s where it all started almost 50 years ago. Steve Jobs, co-founder and soul of the firm, was one of the scholars who led this company for many years. He was well known due to the ideas in reference to the marketing of the brand and that he was cataloged as the main architect of the success of the devices that have been launched.

He had the necessary charisma to make his product reach the top and he also had the the incredible brain at the development level of his great friend Wozniak; a combination that, without a doubt, fully met the objectives set.

Apple is synonymous with quality in design, both externally and internally, in the brand’s devices. All terminals, tablets and computers are indicated as very intuitive and completely simple at the time of use. In fact, it’s been the best-selling brand in America for a long time.

Let’s see what its main milestones have been:

• Year 1971, Steve Wozniak and Steve Jobs know each other through Bill Fernandez. Wozniak was the brain behind the design and optimization of the brand’s hardware. Jobs, however, was in charge of directing the business and promoting the products that came from the mind of his friend.
• Year 1976, foundation of Apple Computer, a company through which they begin to record the sales of their computers. About two hundred units of the Apple I machine were sold.
• April 1977, the Apple II is released and becomes the first model of personal computer with a color screen on the market. This computer is suitable for both experienced users and more novice users with much simpler needs. On these same dates, they change the old company logo to the well-known bitten apple that we all know today.
• December 12, 1980Apple goes public, which made many of the company’s employees millionaires.
• 1981Steve Wozniak suffers a spectacular plane crash, which seriously injures him and makes him decide to leave the company after his recovery.
• 1983LISA is released, the model on which Apple bases its new sales line, but which becomes a new fiasco due to its high sales price.
• January 24, 1984the new model of Macintosh appears, a project led by Steve Jobs, who begins as a sales leader and little by little slowly fades away.
• 1985Jobs suffers several problems with the directors of the company and decides to leave it, since he is not going to assume that he will be relegated from the position he has in the company.
• In that same yearJobs decides to found Next Inc. Sculley remains in charge of the company Apple Inc.
• 1993the company has big losses in the market and, a year later, Sculley shows his resignation.
• nineteen ninety sixSteve Jobs returns to the company again to try to revive it.
• 1997, Steve Jobs becomes the president of the company again. At that time, Apple Inc. is reborn and rises again as one of the market leaders. In the same year, the iMac also goes on sale for a price of $1,299, which brings in huge profits.
• 1999Apple shares reach their highest peak in many years, thanks to sales of the iMac.
• October 2005the iPod appears and also iTunes for playing music digitally. One of the models had a color screen where you could play videos, photos… It became a revolution of planetary magnitude.
• June 29, 2007, the iPhone is released, as one of the most commercialized mobile phones in history. The App Store also appears, where new applications for iPhone and iPod products would be included.
• April 2010goes on the market iPadas one of the last devices that the brand needed to achieve its hegemony in the technology market.
• October 5, 2011After suffering from pancreatic cancer for some time, Steve Jobs dies and many say that with him the philosophy of the brand disappears. These are tough times for Apple Inc., which is losing a number of followers. Tim Cook replaces him as CEO of the company, although the mentality and ideas of Steve Jobs remain as the pillars to follow in each new design.
• 2012, refloat of Apple Inc. It could be said that time heals everything and that, a set of good management and the undeniable high quality of the iPhones make the firm once again on everyone’s lips and the company obtains millionaire profits. From this moment, there is little to talk about the brand and it simply grows enormously, as many others do.
• The story continues with new innovative projects….

List of tools and products of the Apple company

Although, without a doubt, there are many quality brands with dozens and dozens of products, Apple is not one of them. It is true that, as the years have passed, they have been able to introduce new products into the market. Nevertheless, these are very different from each other, not being able to find models and more models of one and the other. The firm is committed to exclusivity.

macbooks

They are desktop laptops developed to be used by users with an entry level, in small businesses or at home. your first model was released in May 2006 and has been changing until today. It has been the best-selling laptop model in the company’s history.

Several types of device are distinguished among which highlight the MacBook Pro or MacBook Air. The difference between one and the other is mainly in the exterior design, the weight and the shape of each of them. They can be found with various types of cover depending on the age of the model, made of unibody polycarbonate or aluminum. Another key feature of this product was that the first models were white, breaking with the standard model of other brands on the market.

In March 2015the company decided to revive the standard MacBook Pro model, changing many initial specifications and making it slimmer even than the MacBook Air. In addition, they managed to eliminate the ventilation to make the model one of the most revolutionary launched by the company today.

iMac

This is the desktop computer model of the Apple Inc. brand. The difference with other brands is that remove tower and monitoruniting everything in a single piece to which the mouse and keyboard are simply added, thus becoming a well-differentiated item.

The company has done a great publicity campaign for him since he was released, introducing his image in the most well-known American films such as an essential element in companies and homes. Nowadays he is even able to play 4K contentwhich distinguishes it from most conventional computer monitors used for PCs.

macOS

Is he operating system for the iMac that the firm developed in 2001 (called Mac OS X at the time and, later, OS X until reaching the current name, which used since 2016) and which has been evolving, season after season, to meet the demand of both the user and the technological innovations that are incorporated into the Apple Inc.

It is practically (although not officially) the substitute for the “classic” OS system, from 1984. It is based on Unix technologies and certified in these, since its version mac OS X 10.5 Leopard. The kernel and several of the frameworks used are common with other operating systems.

I life

It is a complete software package that is developed to work on iMacs. Includes iPhoto, iWeb, Idvd, GarageBand…

iWorks

It is the set of iMac programs designed as an alternative to Office, to work with documents. Includes Pages, KeyNote, and Numbers.

iPhone

This item doesn’t need too much of an introduction, as it’s one of the top selling items in tech stores. It is the company’s flagship smartphone. Runs its own operating system, known as iOSwhich is mounted only on this type of device.

Work began on its design in 2004, when engineers began to investigate touch screens. It took thirty months to get the perfect design, which it cost 150 million dollars. They did it in collaboration with AT&T Mobility, which allowed them freedom both in the use of hardware and in the creation of the phone’s software.

It has a photo camera, music player and a large number of applications that can be downloaded from a virtual store, AppStore. This gives another dimension to the use of smartphones, as small portable personal computers, with the addition of being able to perform the functions of a telephone device. The presentation of the iPhone in 2007 was a milestone in the world of technology; In addition, the way Steve Jobs did it is the subject of study in all marketing courses in the world.

The iPhone was named People magazine’s Invention of the Year in 2007.. The level of sales that it has reached is also studied in many centers and universities around the world, since its impact on the economy has been spectacular and, in fact, it is one of the few products that has achieved a different conception, even being endowed with of human characteristics and being the first towards whom nomophobia (fear of losing the mobile phone) was diagnosed.

iOS

Unix-like operating system used by the Apple company for its phones, iPod Touch and for iPad. It cannot be used for devices from other companies. Currently, it is the second mobile operating system, only behind Android, with 15% of the world market share.

It is mainly oriented towards the best user experience and for them to be intuitive and very easy to use. Hence, it does not require a user manual.. It is based on the user’s ability to perform different types of touch on the screen and, depending on each one of them, perform one operation or another. This is achieved thanks to the integration of four abstraction layers (core, services, media and the last one, called Cocoa Touch).

As a curious fact, it should be noted that in the United States there are certain groups of computer scientists who, paid by the Government, are dedicated to deciphering the security of this OSsince the system itself has internal scripts so that the agency can monitor some of its users’ data, such as geolocation and other applications.

iPod

It is the audio player created by the Apple brand. It also serves as a store for external data. It is used with the iTunes programthrough which the music we want to play is downloaded and transferred to the device from the computer itself via USB.

There are different models, which we will later specify, but each of them can represent a different type of data; some play videos, games, photos and other types of files. Since the year the first model of his came on the market More than 150 million iPods have been sold worldwide.

iTunes

This is software created entirely by Apple Inc., which serves as an application store and as a digital content player. Also, is used to synchronize brand devices with each other and with new content that are acquired through the platform itself.

It can be downloaded on computers with the Windows operating system to make it easy to transfer files from one device to another. It is estimated that with the use of this application, the American company receives a total of three billion dollars a year.

iPad

The iPad is Apple’s tablet. It really is halfway between a simple laptop and a smartphone. It was released on the market in 2010 and since then a large number of units are being sold. Without a doubt, it is the product that most triumphs over the competition. Its functions are very similar to those of any iPhone, although it has a much larger screen and improved hardware. Can also be used for reading digital books and newspapers.

The most characteristic is its screen with LED backlight. Some models have only Wi-Fi type connectivity and others have other features supported by 4G networks and GPS. There is the possibility of acquiring it in different colors and in different types of capacities in terms of memory, so that it adjusts to the needs of any user.

iWatch

This is the latest news from the Cupertino company. In fact, its release to the market took place on June 26, 2015. It is a smart watch that is used in sync with the rest of the company’s devices using an application common to all.

It has interchangeable straps so that the user can choose the one that best suits them at all times. Its sphere is not too big, so it is uncomfortable to reflect results, but the application with which it is equipped is very complete.

It has an integrated application to be able to make payments with the watch through ApplePay and, in addition, it has a pulse sensor that can monitor physical activity. It includes the personal assistant Siri to be able to interact with it and allows the dictation of voice messages that can be sent through social networks.

AppleTV

AppleTV It is a digital receiver of multimedia content. Play on your television all kinds of content from platforms and software such as your own iTunes, Netflix, iCloud, Amazon Prime Video, macOS computers, YouTube, Vimeo and a list that is growing every day. See more about AppleTV+.

Even if it looks like a lie, The first version of this device dates back to 2006, when TV receivers were something totally unknown to us. Here, the product is called iTV.

app store

It is a service that is used in all Apple devices to be able to search and download all apps from the iTunes Store to them. It highlights the fact that applications can be downloaded directly to all devices if they are synchronized with each other. They just need to be connected to a Wi-Fi network to be able to do it. In less than a year from the date of its launch, App Store had over 25 billion software downloads all types.

These are the main products of the firm. However, we must say that the list would be endless, with WiFi stations, other operating systems, video and audio editing programs, a browser, various peripherals…

List of versions of Apple devices and computers

As we have seen, Apple is present in many subsectors of the technology market. For this reason, We are going to take a short tour of the different versions that have come onto the market for each of their devices., so that we can observe the evolution in time of each one of them. This way you can analyze the evolution of the company and the successes and mistakes made.

macbook

• MacBook 1.1: early 2006. First model to include Intel-branded processors.
• MacBook2: late 2006. Not much improvement over previous model.
• MacBook 3: late 2007. Not much improvement over previous model.
• MacBook 4: 2008. Design focused on the unibody concept, with a casing made entirely of aluminium.
• MacBook 5: 2009. Replaces the original casing with one made of polycarbonate material.
• Macbook Pro: 2006. Apple Inc. has marketed different versions in terms of design and screen size.
• Macbook Air: 2008. It is the simplest and lightest laptop that the brand has on the market. All its configurations are used to reduce its impact on the environment as much as possible.
• MacBook Pro Retina: 2012. It is the same model that has previously been released on the market, but with many improvements in terms of screen. The equipment is very powerful and light, but what is special about it is the type of screen, since it has high-resolution Retina Display technology.

iMac

• iMac G3, May 1998. It is the only iMac that incorporates a CRT monitor. It was the first Mac that dared to do without the network drive and that had USB ports. In addition, it had a large number of colors available in its range.
• eMac, 2002. It is a product focused on the educational field that is based on the previous one, on the iMac G3, although it already has a G4 processor.
• iMac G4, January 2002. It involved a design change in the company’s computers. It is very similar to the Pixar lamp and is exhibited in the MOMA museum in New York for its design.
• iMac G5, July 2004. This model integrates the CPU behind its screen. Access to its interior is easier than in previous models, so some of its components could be easily exchanged. A video conferencing camera called iSight is added.
• iMac CoreDuoJanuary 2006. The first Apple computer to mount an Intel processor, which represents a great leap in terms of power.
• iMac Core 2 Duo, September 2006. Improvements are added in terms of processor, since the Inter Core 2 Duo 64 bits and dual core is added. These allow the virtualization of other operating systems, hence, that it can be executed Windows or Linux within the machine itself.
• iMac Core iX (i3, i5, i7), October 2009. The equipment configurations are updated, also adding progressive changes in the design itself. As a novelty, a wireless keyboard (Apple KeyBoard) and mouse (Apple Magic Mouse) are added in the box.
• iMac 27”, October 2014. New generation of computers from the Apple Inc. brand. They add a 5K retina screen that is accompanied by new graphics cards. Several months later, a new model with a size of 21.5” and a resolution capacity of 4K is shown.
• iMacPro. It is sold as a device for professional use, being the most powerful to date. It’s the most recent iMac addition, from 2017.

iPhone

• iPhone, 2007. First version of the smartphone model. It has an operating system with a multi-touch screen that adapts to the user’s needs.
• iPhone 3G, 2008. It has a novel design that has a plastic piece on its back. In addition, it included many improvements in data speed and internet browsing. Includes GPS and the well-known App Store.
• iPhone 3GS2009. It maintains the design of the previous models and has improvements at the internal hardware level: camera, voice control and performance.
• Iphone 4, 2010. The company’s latest mobile presented by Steve Jobs. It has a new design and the back was replaced by a glass structure reinforced by a metal one. In addition, a model was made in white, for the first time in the company. It had a front camera, so it allowed to make calls by face time.
• Iphone 4s, 2011. The design of the previous model is maintained and improvements are made at the internal hardware level. It is also the first model in which the Siri application is included.
• iPhone 5, 2012. Includes a new, much slimmer design. In addition, it is the first phone that supports LTE type connectivity and came with many improvements in the camera, highlighting this one in the market.
• Iphone 5c, 2013. Polycarbonate is chosen for its rear. Very criticized because it was sold as an economic solution for the user who wanted to have a phone from the firm but, finally, its price was practically the same as the others,
• Iphone 5s, 2013. It maintains the same design as the previous model, but adds the option of being able to choose it in black or white. It also includes the Touch ID fingerprint reader on the home button.
• iPhone 6 and 6+, 2014. With this model, and its + version, the design was completely changed again, where the glass is eliminated and a phone is made from a single piece of metal. There were also improvements to the camera and battery.
• iPhone 6S and 6S+, 2015. This version is very similar to the previous model. In design, it includes a new color: rose gold. In addition, it introduced support for 4K video and the 3D Touch function on the screen, measuring the pressure exerted on the screen to show different menus in applications.
• iPhone SE2016. It has a design very similar to that of the iPhone 5C, with the difference in the finish of the edges and the Apple logo in steel on its back.
• iPhone 7 and 7+, 2016. They create a very waterproof device, placing a new home button and a dual-lens camera. A special edition made in red is launched.
• iPhone 8 and 8+2017. They add wireless charging, a faster processor and, in general, better image quality.
• iPhone X, 2018. The most up-to-date device of the Apple Inc. brand. It adds a multitude of new features and a record mark in terms of price. Different versions are about to be released, with details still unknown.
• What will be next?

iPod

• iPod classic. The company’s first model. It has a touch interface and a dock-type connector. In its fourth generation, it adds a screen where you can see color images. It is traded in black and white. In some models it can also be silver.
• ipod mini, January 6, 2004. Variant of the model with a much wider range of colors, since it can be purchased in five different ones. Introduced the click wheel on the device. Obviously, its hallmark is the small size of the anodized aluminum part.
• ipod shuffle, January 2005. The design is smaller and also includes a clip with which you can hang it anywhere. The colors are in a metallic version, so they are more attractive. The device controls are located on the right ear cup. The different generations change a lot between them at the design level.
• Ipod nanoSeptember 2005. It was the iPod that replaced to the Mini. It has a color screen and has at least 1 GB of memory, although in current versions this is already nonsense, counting up to 16. It is available in a range of six colors. The possibility of including FM radio, speaker and pedometer is added. It is launched in conjunction with various accessories that were not successful.
• ipod touch, September 2007 Device that has WiFi and a multitouch type interface. It also includes access to Safari and to iTunes. It has two cameras to perform FaceTime and its memory increases to 64 GiB.

iPad

• iPad 1, 2010. First version of the device, which can be found in Wifi or Wifi with 3G mode. It was only made in black.
• iPad 2, March 2011. Much thinner and lighter device than the previous model. It includes two cameras: one front and one rear. In addition, it has improvements in the graphics and in a part of the internal software of the tablet.
• New iPad or iPad 32012. Model that was on the market for a few months that included the retina screen and a new dual-core processor.
• iPad 4, 2012. iPad model that replaces the previous one, with the same features but with a new Lightning-type connector that is placed instead of the 30-pin connector. It is one of the fastest models on the market.
• iPad Air, October 2013. Completely renewed design with respect to the previous model, which stands out mainly for its lightness. It was created in white and space gray.
• iPad Air 2October 2014. First iPad to introduce fingerprint reader, called Touch ID.
• ipad miniOctober 2012. It was presented at the same time as the iPad 4. It allows downloading the same applications as other models, but reproducing them with much more detail by keeping the resolution at a lower inch.
• iPad Mini2, October 2013. Introduced with iPad Air. Many of its features and components are the same as those that have been placed in the iPhone 5, which guarantees a success in sales.
• ipadmini3, October 2014. It was the disappointment of the users since it included little new thing. It stood out, yes, the Touch ID fingerprint reader that was included.
• iPad Mini 4, September 2015. The processor improves considerably, including an A8 and an 8 MP main camera. It also highlights, and a lot, the improvement in the quality of the screen.
• iPadPro, September 2015. Created for a special Apple event. In addition, the new digital pencil, called Apple Pencil, was shown on the same day, along with a new keyboard for the tablet.

Apple Watch or Iwatch

• Original iWatch.
• iWatch Series 1, 2017. Replaces the previous one, which is out of sale.
• iWatch Series 2, 2017.
• iWatch Series 3, 2017. The inclusion of GPS stands out.
• iWatch Series 3, Nike+. A version made in collaboration with the sports brand.

The main differences between these devices are mainly the size of internal memory they have, the battery and the resistance to water from each of them.

AppleTV

• Apple TV 1st generation, 2007. The first model of receiver from Apple Inc works with a Pentium M4, 256 MB of RAM and a hard disk to choose between 40 or 160 GB. It had a diagnostic USB port that was eventually hacked to connect external hard drives. It is a very heavy device, weighing more than a kilo.
• Apple TV 2nd generation, 2010. It goes on to incorporate a processor and some graphics from the firm, a bluetooth connection and a USB port are incorporated and its weight drops drastically, remaining in less than 300 grams, something that made many units be sold.
• Apple TV 3rd generation, 2012. Improved versions of graphics and signature processing, RAM memory expansion (doubled) and 1080p video output are its features to highlight.
• Apple TV 4th generation, 2015. GPU and CPU improve considerably; RAM quadruples. The USB type C connection is also incorporated. It is the current receiver that we see on the market and is being updated often to achieve improvements such as compatibility with 4K or Dolby Atmos sound.