In the actual world, users are exposed to thousands of notifications daily about all kinds of information, which makes it almost impossible to keep an eye on news or data that are really of interest to people.
Thus, tools have been designed that allow you to organize what type of content you want to see. An example of this is Google Alerts. This service not only helps you keep an eye on the information that interests you most, but you can also search for ideas for content, conduct research on your competitors, etc.
If you want to know what Google Alerts is, how it works and how you can configure this interesting tool created by Google company, keep reading. In addition to that, we share the benefits you will get by using it.
What is Google Alert and what is this Google tool for?
Google Alerts is a tool that allows setting custom alerts according to your interests. It is based on content that is indexed and analyzed in the Search Engine of a specific company. In this way, you can make Google will notify you when it indexes a particular link with content that you have previously configured.
So when Google detects that there is new content on websites, videos, news, etc. that match the searches that you have stored on the platform, a notification will be sent to you so you can take a look. There are two ways to send these alerts: through email or through a web link. In order to use it, you must have a own Google account and enter Google Alerts to configure the parameters with which you want the alerts to be displayed.
Currently, you can set six types of alerts that will be sent to you when there is new content that matches the search terms of the alert:
- Everything.
- News.
- Web.
- Blogs.
- Video.
- Groups
Thus, you can keep abreast of all the information that really interests you. Consequently, it can be said that Google Alerts takes care of filtering the contents according to your interests, so that you only take a look at what is necessary.
What are the benefits of using Google alerts for online content?
This tool includes a series of functionalities to which you can get a lot of benefit.
Therefore, we will share some of the main benefits that the use of Google Alerts can bring you:
Curate content
If you want keep up to date with respect to certain news, authors, or even a specific website, Google Alerts can be your best ally. Saves you search time, because the news will reach you through this service.
Brand monitoring
The marketers of a company, they can get a lot of benefits because they can monitor what other users comment on the brand all over the internet. Based on that, they can design strategies or content to capture attention and increase the reach of campaigns or the brand in general.
Create content
One of the most interesting aspects of this tool is that it allows know what the new trends are on a particular topic, the most searched information on the Internet, etc. Through this data, content can be created and published on a website in order to get a large number of visits.
Keep an eye on the competition
Another great benefit is that it helps you keep up to date with what your competition is up to, what users think about it and thus be able to identify strengths and weaknesses. When you have all that information at hand, you can get ahead of them and make adjustments to your brand to distinguish yourself.
Learn the best tricks to get the most out of Google alerts
Without a doubt, Google Alerts is an ideal way to achieve or improve marketing objectives of any company or brand. However, not everyone knows the great possibilities they offer to their users.
Consequently, we share some interesting tricks so that you can get the most out of Google alerts:
Identify possible plagiarism
This trick is very beneficial if you have a website, as you can know if someone has copied and pasted any of your content in a medium, blog or web. The way to find out is by creating an alert with some complete sentences of the text or paragraphs that you have included. Thus, you will be notified when your content is being shared without your consent.
Create a feed with the topics of interest
This option is interesting if you want keep your feed updated on certain topics. What you should do is create an alert about the latest content related to the information you want and on specific pages. Then, share that data in your feed.
Know when your website is hacked
This type of alert is for slightly more advanced users, because it depends on the type of hack or intrusion they have done. Consequently, it is not possible to carry out full analyzes or contract other security services.
But there is a solution to identify when they insert advertising or articles referring to products that you do not want like online poker games, or other slightly more delicate subjects. To do this, you must establish an alert with your website and some of the terms, for example: “site: internetpasoapaso.com poker OR payday OR bets ”.
Find job offers
One point that should be noted with respect to this issue is that it does not offer the full range of possibilities that a job offers search engine has. However, google alerts yes allows you monitor offers related to any sector that interests you. To get it, you have to add an alert with terms like “employment” and add the specific positions for which you want to opt. In this sense, it could be like this: “Employment + copywriter OR editor”.
Filter news
If you are a constant reader of a particular medium, you can configure Google Alerts to let you know every time content is published on topics that attract your attention. It is even possible to add the command “Intitle” so that it warns only when the keyword is mentioned in the title of an article. In this sense, you can use an alarm like: “Site: internetpasoapaso.com intitle:” iOS “.
Look for special offers or promotions
Finally, this trick may help you a lot. Through alerts you can identify when there are offers related to a product or service you want to choose. Then, you must configure these notifications with the name of what you want to achieve, along with keywords such as “Offers”, “discounts”, etc. It would be as follows: HBO “offer” OR “discounts” OR “discount”.