While it is true, Internet has become one of the main avenues for advertise of any kind. Since, advertising on the Internet is characterized by being a type of propagation that use the network as a means of communication and thus, it offers a massive diffusion to the users. Thanks to that, it is possible to acquire great coverage when advertising.
Now today, they are handled different distribution methods around the advertising that is displayed on the Internet. One of the most used, without a doubt, are the ads and banners that work as in print media, so appear in a certain area of a website to motivate users to click on them.
But, beyond its operation, users have doubts as to who are responsible for paying for the advertisements and advertising banners that appear on the online sites. That is why, in the form of analysis, here we will explain how to know this information step by step and other data of interest.
Why don’t companies want you to know that they pay for certain ads?
Although it is true, the question of who pays for the Internet has increased notablyespecially why it is something of a mystery on the web. Since, for sure, users do not know Where does the revenue come from that give rise to these advertisements and advertising banners posted on the online pages. But, the truth is that, the same companies are responsible for paying for certain advertisements to disclose any type of information in pursuit of a certain objective.
However, when they pay for an ad to sponsor a specific political campaign, ideology or social movement, they do their best to prevent this from being known. Which, is mainly due to the fact that, it is not an ad based on driving traffic to your business. In addition, if this information is known by Internet users, said company would be openly linking with a trend that is not to the liking of many of its potential customers and thus, would negatively influence their recognition and development.
Learn step by step how to know who pays for the ads you see on the Internet
Luckily, there is a solution with which you can be aware of who is paying for the ads you see on the Internet. Which, it is an initiative of Google that has been designed so that users can have greater control to personalize the online advertising content they view and thus, count on better visibility of your data.
In this sense, it should be noted that, this solution is a google extension what is his name “Ads Transparency Spotlight” and it is capable of sharing what your data is exposed while you browse the network, based on user credentials and stored information or cookies. Also, so that people can narrow down your browsing experience, said extension provides information on who pays for the advertising banners. So, given its great specialty, it is appropriate to make use of it.
For which, you will have to install it, activate it and use it in the following way:
Install Ads Transparency Spotlight
First of all, you have to install this utility in a web browser, specifically, in the Google Chrome browser.
To do it correctly, you must follow the step by step explained below:
- Using the web browser mentioned above, you have to access the famous Chrome Web Store.
- After that, go to the upper left corner of the main page and from the search field, enter the name of the extension in question (that is to say, “Ads Transparency Spotlight”).
- Next, you will obtain the result corresponding to this tool and it is appropriate that enter your information sheet.
- Finally, to install it, you just have to click on the button that says “Add to Chrome”. To later confirm the action in the same way and with it, will be installed in the online browser.
Load a website and activate the extension
Later, to verify the correct operation of the Ads Transparency Spotlight and benefit from its capabilities, you have to proceed to load any website. In case you want to know who pays for the ads and advertising banners of a specific website, we recommend enter it mainly.
Then, when you are on the website in question, you must activate google extension to get the desired information. For this, go to the upper right corner of the window, click on Extensions and click on “Ads Transparency Spotlight (Alpha)” and in a matter of seconds, it will show you a small window that, at the bottom, contains the name of the companies that pay for the advertising seen there.
Transparency in online advertising Why is it so important to have a free Internet?
While it is true, the google extension mentioned above, was designed in favor of comfort and safety of Internet users. But, beyond that, it is considered a tool that takes care of optimizing the transparency of online advertising by specifying who is the account or company that has bought the ads or banners you see on the network
This, in view of the fact that, transparency in network advertising is extremely essential to be able to achieve a free Internet and a pleasant browsing experience. Taking into account that, the more transparency or proactive advertising there is, there will be greater participation and guarantee of compliance, both by companies and users.
In addition to this, promoting the greatest possible transparency in online advertising will allow encourage a more demanding, more participatory and more informed society in the digital environment. Thus, it can even be guaranteed more security during the browsing experience, by all the websites that operate on the Internet, since users will have optimal control over your data and the information they handle.