Currently businesses are managed through social networks and instant messaging applications, that is how now users can enjoy WhatsApp Business.
A tool created primarily for small and medium-sized companies They need to have communication with their customers, as well as offer their products or services.
Therefore, if you do not have this app installed yet, here we are going to explain how you can activate and maintain it the updated professional versionTo do this, follow in detail everything that we will explain below:
What are the benefits of using WhatsApp Business and how is it different from WhatsApp?
Be able to use the application WhatsApp Business for your company you will always offer some advantages over using the normal app.
That is why this application has been used by millions of companies around the world, and some of the benefits that this offers you are the following:
Have a company profile
With this app, companies will be able to have your own job profile, where they can include your location, work hours, a link to your website or social media profiles, provide some contact information and even create your own catalog which your contacts can access.
Rich messages
Like Normal whatsapp, here you can also share messages with images, audio or videos, so you can share all kinds of material from your business with your future clients. You can also use it to send boarding passes, delivery notifications, services and customer service communications, among others.
Provides you with real-time conversations
Best of all, it allows you to have real-time conversations with your customers, so attention will be one of the most important parts for the success of your business. It is because of that it is recommended to establish an opening hours, as this will let people know when they can write to you.
Refering to difference between the two WhatsApp It should be mentioned that there are many, with the normal version you will be able to communicate with anyone who is part of the app, but you will not find advanced functions ideal for your business.
The interface of both are quite similar, but the main difference is the profile creation, since for the normal you just have to put your name or alias and that’s it. For Business you are going to have to enter all the necessary data for your business, so you must provide a web address, business description and other information already mentioned.
You will also find more advanced options in the groups where you can organize your orders by orders, customers, unpaid orders, among others. Finally, it can be said that the normal app is basically used for share memes and stickers with your friends and family, while Business will help you have a job growth, as well as offering a quality customer service and a means to share all your products.
Learn step by step how to activate your WhatsApp Business account and start using this application for businesses and entrepreneurs
If you are not yet part of WhatsApp Business and want to start using this instant messaging for your company or business, then you just have to follow each of the following steps:
Download and install the app
The first thing you should do is enter the official Android or iOS store, in this case Google Play Store or Apple App Store, when you are there you should look for the icon WhatsApp Business and press the button “Install”.
Review the terms of service
When it has already been downloaded in your terminal, the next thing to do will be to review the conditions of service, after that touch “Accept and continue” to continue.
Sign up
The next thing will be to select your country in the drop-down list that appears on the screen and enter the corresponding code. After that, enter your phone number in full international format. Here you must press “Next” and subsequently “Okay” so that I sent you a 6-digit registration code to via text message or phone call. In order to complete the registration, enter the 6-digit code that you received.
Authorize access to your contacts and photos
The next thing will be to add contacts to the application, for this you must authorize the application to be able to access your phone contacts. You can also allow what is access to photos videos and other files you have on your mobile.
Create an account
At this point you will have to enter your company name, as well as selecting a category and finally placing a photo of your brand. In this case, it is not recommended to use personal photos in the profile but rather the logo of your business.
Start creating your company profile
For create the profile you must start exploring in the appTo do this, access the three points located at the top and select “Company profile”. There you can start adding different information about the company such as the description, the opening hours, the address, among others.
Start a chat
When you have already configured all of the above, then you can start a chat, for this only access your contacts and select the person you want to send a message to.
Explore WhatsApp Business tools
Finally, it should be mentioned that It has several tools that help you manage your company in a positive wayTo do this, just press the three points located in the upper right part of your screen and then access the section “Settings” and once there to “Tools for the company”.
There you will find the following functions:
- Direct link: Within this section you will be able to add the links of your website or social networks, this will allow your clients to go a little further and learn much more about what your business is.
- Catalogue: It gives you the possibility to create a catalog so that you can show it and share it with all your contacts, there you will show all your products or services.
- Tags: You will have the opportunity to organize your conversations using labels, for this it offers you sections such as new customers, new orders, pending orders, orders to be canceled, among others.
- Messenger tool: Here you will be able to use the message templates that WhatsApp offers you to create conversations in advance. In this way you can create welcome messages, create automatic responses, answer frequently asked questions, among other possibilities that you will find there.