When you need to reinforce your personal brand you must have a own blog to help you present your ideas. LinkedIn It will benefit you with this task through creating a website.
The LinkedIn blog is a useful feature because your content can be seen in the feed and in the posts section.. In addition, the steps that you must perform are easy and quick.
If you want to know what are all the benefits of creating a blog on your LinkedIn profile, you should continue reading this article because we will tell you all secrets that you should know.
What are the benefits of creating a blog on LinkedIn to do content marketing?
When you create a blog on LinkedIn you can meet the members who share your content with their network of contacts. This will allow you to know in more detail what type of audience is most interested in the topics you upload. In turn, this will help you to have more direct communication with your audience because it is not necessary divert traffic to your website. For this reason, you are going to obtain a much more efficient target market thanks to the fact that it will be segmented through your network of contacts.
Regarding your personal brand, A blog on LinkedIn will allow you to grow exponentially.. This you can do quickly, since you will become a benchmark in your industry and thus achieve faster differentiation from other professionals. But these are not the only benefits, You can also get SEO positioning that will help you gain more visibility.
In this way you will have a personal blog for free just by managing the network of contacts on LinkedIn. Finally, by being more visible, you will have more possibilities of concluding business because your potential clients will find you faster that if you do it through a common blog.
What tools do we have on LinkedIn to create our blog?
LinkedIn has a specific function so you can create your personal blog in a very simple way. You only need to enter the text and upload it accompanied by images or videos. In addition, you will have different tools that will help you in editing the newsroom. This will allow you to create subtitles, bold and underlined words.
But it's not the only thing that LinkedIn offers you, You will also find functions that will help you know what the behavior is that your network had about the specific content you uploaded and also about your profile.
Learn step by step how to create a blog on your LinkedIn account to give more relevance to your brand
If you are looking to create a blog on your LinkedIn account, you must perform these steps:
Open your LinkedIn account
The first thing you will have to do is go to the home page of your profile. You can do this on your mobile, through the social network application, or by accessing your website from your computer. LinkedIn.
Go to the home page
Once you have entered the platform you will have to press the icon of start, which is represented with a house. You will find all the activities carried out by your network of contacts, which you can order by Recent or Popular.
Click on the option “Write an article”
You will find this tool at the beginning of your feed. Once you have clicked on this option, the platform will redirect you to a new screen where you can enter a Title. In addition, you will have a space to insert the text.
Choose "Publish Menu"
In the upper left part of the screen you will find a drop-down menu in which you must choose the option New article. Then choose Header 1 to have a title. The same thing you should do when you want to incorporate a Title 2 and a normal paragraph. You will find these options next to the publication menu.
Set the text
If for some reason you did not properly select a subtitle or you want to change the size of the letters or make them boldYou can do it using the different options that you have in the tools heading.
Incorporate an image
Anytime add a photograph, you must click on the icon at the top of the screen. This will take you to File Browser so you can choose the content you want.
Click on “Publish”
Once you have everything ready and you have corrected what you need you must click on the option To post. With this you will make any member can find the content in your feed and also in the section Publications.
Tips for creating quality content on your LinkedIn account
So you can get effective results and so do grow your personal brand, you will need to upload quality content to your blog LinkedIn.
This you can achieve if you take into account the following tips:
Write original texts
One of the great advantages that a LinkedIn blog is that it indexes well in Google. Therefore, you can go up in the positions of greater visibility if you write texts that are 100% original, thus avoiding duplicate or copied content from other authors.
Insert images
Audiovisual content is proven to aid readingFor this reason, it is convenient that you accompany your blog posts with images or videos that are consistent with the theme and have a good quality. As with texts, images must also govern the principle of originality. For this reason, it is convenient that you work with photo and video editing programs.
Upload quality texts
It is necessary that the content you upload to your personal LinkedIn blog are original, but at the same time they must be interesting for your network of contacts. To achieve this it will be essential that the posts have clear ideas and talk about topics that are related to your profession.
Configure comments
LinkedIn allows members to comment on your content, so if you think it is convenient to block them, you must configure this option in your articles. But To generate quality contributions and so that you can grow in your personal brand, it is convenient that you allow the network of contacts to comment about your posts.
Perform analysis frequently
In order for you to create quality content, you need to analyze your results to check who follows your content and also so that you can know what is the degree of visibility they have. This will help you to correct any element that prevents you from grow as a professional on LinkedIn.
List of the best platforms to create a blog outside your LinkedIn profile
In case you want to create a blog outside of LinkedIn, you can use some of these platforms:
WordPress.com
WordPress is the most widely used platform for creating blogs on the entire Internet. It has a free version, with which you can access the 3 GB storage hosting, and one of payment. With the latter, you can choose different types of plans that will help you find the option that best suits your needs. You will have an SSL certificate and you will be able to access a free domain in the first year of subscription.
In addition, you will have hundreds of templates that will help you find in a personalized way which is the ideal theme for your commercial activity. But this is not all, you can use your own server and access other functions that will help you upload the highest quality images and videos in a few steps.
Blogger.com
This platform belongs to Google, so you do not need to have a own hosting, since the service is performed through the cloud. Its use is free and Allows you to incorporate advertisements to earn money with the AdSense tool. If you do not want to spend your euros and do not have the resources to manage a platform with many functions, then Blogger it is ideal for you. You will only need to access with your account Gmail so you can publish your content in a simple and fast way.
Wix.com
It is another of the platforms most wanted by users who want to create their own blog. It is characterized by using very simple tools to design and create a page with professional style. It has different templates that will help you in this task with very quick steps. If you contract a premium subscription you will be able to access personalized emails, unlimited bandwidth and the possibility of create a professional logo for € 50. In addition, you will have a free domain in the first year of subscription.