Over time, WhatsApp Messenger has stood out for being one of the best platforms that exist for communicate in real time with people from anywhere in the world. So that, today, it has millions of users.
Now, in order to meet the needs of all your customers, WhatsApp focused on designing a new version from which businesses had the opportunity to interact more closely with their audience to achieve their sales and generate conversions quickly.
Thanks to that, the renowned WhatsApp Business application has gained a lot of power. Which is why it is essential that companies know how to get the most out of it in order to expand and achieve its tasks. Taking into account that, QR codes are ideal for this and for that reason, here we will teach you how to use and share them.
Learn step by step how to create a QR code for your WhatsApp Business profile from scratch
One of the most useful functions that was added in WhatsApp, undoubtedly, refers to QR codes that allow app users to quickly add other people to their account. As, they will only have to scan each code with the camera of their mobile device for it, instead of adding the phone numbers manually. This, in commercial or business terms, is beneficial for the businesses that manage their marketing strategies through WhatsApp Business.
Since this code helps customers avoid having to go through the tedious procedure of typing in the phone number to start a chat. Well, they should only use their computer’s camera to start a conversation with the company. In this way, in addition to providing greater comfort to your audience, you will also motivate them to contact you. for the ease and speed that this exhibits.
A) Yes, you will get many more interactions with your customers and / or potential audience directly from this road. Therefore, it is relevant that all companies know how they can create a QR code of your WhatsApp Business account in order to share your company profile in that way, and even to capture the attention of the public in order to encourage them to establish a chat with your business.
That is why, below, we detail each step to follow to do it through an Android device and through an iPhone or iPad:
On Android
By default, they are million WhatsApp Business users who choose to manage their business profile from Android compatible application to do so from your smartphone or tablet.
Therefore, we begin by explaining what must be done to see your exclusive QR code on the platform from Android:
- First of all, enter your account in the Business version of WhatsApp, using the mobile app downloaded from the Play Store.
- After that, on the main page, go to the upper right corner and touch the three vertical points there.
- Next, select the option that indicates “Tools for the company”.
- Once you access the Tools menu for the company, scroll to the bottom and click on “Direct link” in the More tools section.
- Then you have to click on “See the QR code” and in this way, you will see which QR code belongs to you in your WhatsApp business account, specifically.
- Finally, in order to use and share this code, you have to press the button that says “Share code” in the bottom.
On iOS
In case you are an iOS user and manage your business WhatsApp account through an iPhone or iPadIt is appropriate that you know what each and every one of the steps to take is to be able to view your QR code in the application and publish it on other platforms in order to enhance and expand your company.
Therefore, we will also explain what to do in this case:
- Initially, you have to open WhatsApp Business on your team to enter your business account.
- Then, It’s time to access the application settings menu. This, through the three vertical points that are in the upper right side corner.
- Once you touch these points and the menu is displayed, proceed to choose “Tools for the company”. As in the previous case.
- Done all this, look for the section of Advanced tools Y there, find the option that says “Direct link” to select it.
- Later, you should click on “QR Code” so that the code appears so that you can easily observe and share it with other people.
Find out how to share your WhatsApp Business QR code with your customers and target audience
If you carry out any of the processes that we present in detail in the previous part, you can publish the QR code of your WhatsApp Business account on other platforms like Facebook, Messenger, Instagram, Twitter, LinkedIn, etc.. In order to attract your target audience and simplify communication with your business.
However, to boost your company and have further expansion, You can implement other techniques and / or tricks when displaying the QR code of your business WhatsApp. Thus, you will increase the opportunities for people start a chat with your company from WhatsApp and in this way, you will be able to interact with your audience, eliminate friction elements in the purchase, increase conversions, etc.
Therefore, below, we invite you to discover some methods of great interest that will help you optimize your marketing strategies by making use of the QR code of your WhatsApp Business in some more exclusive and comprehensive ways:
On business cards
While it is true, business cards or business cards are a rectangular piece made of cardboard or some similar material that serves to reinforce the contact of companies with their customers or other people. Thus, a marketing product that helps increase the notoriety of any brand and provides a means for others to purchase the products or services they offer.
Consequently, they are considered as an ideal element for show the QR code of your company corresponding to WhatsApp. Since, in addition to encouraging the culture of your business with its logo and corporate colors, they will simplify the process so that your target audience start a WhatsApp chat with your business instantly and, at the same time, they can remember your company with great ease.
Therefore, apart from presenting data such as: the name of the company, its business sector, its exact address, its telephone numbers, its e-mail, its logo, etc. Also, You must print on it the WhatsApp Business QR code that identifies your business on the platform.
In mail templates
The “Email template”, refer to an email template that helps standardize the sending of messages on these platforms and thus, prevents users from having to write the same email multiple times. They are generally made in HTML format, they have a predefined greeting and show the sender’s signature on them.
Now, since email marketing guarantees notable advantages for brands and companies, either to build customer loyalty, save money and resources, reinforce the image of the business and make use of a direct channel of information or communication.
It is interesting to add the QR code of WhatsApp Business in these templates. In this way, in addition to saving time, you can also provide relevant information for your audience. at the same time that you motivate them to get in touch with you in a simple and fast way, directly from WhatsApp. Taking into account that, by default, these templates are striking and manage to capture people’s attention.
In your commercial catalogs
Besides catalogs that WhatsApp Business allows you to create and customize on the platform to present the articles or services you offer to your customers, surely, your business also handles other additional catalogs. Which can be physical or virtual as well.
In this sense, thanks to the fact that the catalogs serve as an optimal channel of information directed to the client, they also They are perfect for advertising your QR code belonging to the business version of WhatsApp. Since, if any of your clients are interested in making a purchase or contacting you to clear up their doubts about what you offer, quickly, can establish a chat with your company through WhatsApp with the help of the catalog you are viewing.
On your company website
Today, most brands or companies choose to run their own website to make themselves known in the online world in a more detailed way. Which, tends to increase brand recognition, attract more traffic and generate many more conversions.
As a consequence, also It is recommended to attach the company QR code of your WhatsApp on your business website, in order to facilitate contact with it by its customers or potential audience. In this way, they will surely increase commercial actions through your website because this will redirect traffic to WhatsApp in order to interact with users more closely and in a personalized way.