WhatsApp Business has a large number of functionalities that are quite useful for companies, regardless of its size. Among these characteristics, it is worth highlighting that of create a link that leads customers to a direct chat.
Through him, their needs or doubts are attended to in a fairly fast and efficient way, both for them, as for you. This link can be included in different platforms, to integrate it into a marketing strategy.
If you want to learn How to create a WhatsApp Business link and what is it for?, we indicate it to you in this step-by-step guide. In addition, we will give you some practical advice to take advantage of it.
Learn step by step how to generate your personal WhatsApp Business link to directly access your chat
As we mentioned, when using the WhatsApp Business tool you can generate a direct link to which your customers will have access. Through the, they will have a direct chat with you.
The step by step to create it from Android is as follows:
- Create your WhatsApp Business account.
- Open the app.
- Go to Settings.
- Walk into Business tools.
- Click on Direct link to see the link that was generated automatically.
If you are going to create a personal link from iPhone, the procedure is:
- Create an account on WhatsApp Business.
- Press on Direct link.
- The link it will show up below your business name.
After you have access to it, there are different actions you can take. The main ones are:
- Copy the link and paste it in the place you want.
- Send the link directly to customers.
- For customers to have a message template when they open the direct link, you need to press the slider to set it.
- Create and edit a predetermined message.
Tips to use your WhatsApp Business Link and take advantage of this direct chat link
Direct links from WhatsApp Business allow you to drive traffic from your social media or website to a chat with you. This facilitates communication between client – company, which is of great help to retain them.
Here are some tips for using this link:
Social media ad campaigns
Advertising on social networks is an effective way to reach a large number of potential customers interested in your brand or your products. Each of the social networks offers a different way to create ad campaigns. These types of strategies serve different purposes.
For example, there are campaigns focused on conversion, while there are others whose objectives are to attract people, etc. Having a personalized link is a good idea so that those interested have easy access to communication with you. Therefore, when you are going to create ad campaigns in networks, be it Instagram, Facebook, Twitter, etc., incorporate the direct link to your WhatsApp.
Streamline conversions
Another very interesting tip, is related to streamline conversions of your brand through the use of a link to WhatsApp. Why does this strategy accelerate the sales process? The answer is very simple. People like to make any purchase as quickly and conveniently as possible.
So, by using a link to your company WhatsApp, you can ask the necessary questions and close the purchase in just one click. The shorter and simpler it is to buy a product, or hire a service, the chances of increasing conversions are significantly advanced. This contributes to improving the user experience.
Improve customer service
When a person has a question or a problem to solve, the ideal is that your company can solve it as soon as possible. If you add a direct link to your WhatsApp, Any user can easily contact and resolve the conflict that may arise.
So, you need to make sure you offer good customer service. Always be receptive to their doubts or problems, help them solve them in no time. This will make them feel comfortable and, possibly, they will continue to hire your services or buy your products.
Boost your brand
Another benefit of having a direct link to WhatsApp for a company is that drive the brand. This is the most used instant messaging platform in the world, so having a presence on it increases your chances of reaching more customers. Everything is based on combining different strategies. In this sense, include your link on your social networks, website, in your email marketing campaigns, etc.. Thus, customers will know that you always care about offering them a quality service.
Use colloquial language
Just having a direct link that redirects customers to chat with you is not enough. In this sense, it is also necessary to consider what is the appropriate language to communicate with them. Nobody likes to feel like they are talking to a robot, so it is quite convenient use colloquial and friendly language when answering messages. Be sure to make people feel important, and you will see that that can be transformed into conversions.