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The podcast has become an audio content available through a marketing channel where listeners are the most important piece when you want to reap a great success.
All of this content on demand offers great advantages since it allows users to listen to it when want, wherever and on different devicesso the chances of being heard are very wide.
That is why it is very important to know how to define your perfect listener and how to create one loyal audience community to each of the episodes you launch. For this it will be important that you follow in detail everything that we will teach you next in the post.
What is an ideal listener for my podcast?
Before starting to create audio contentIt is important that you keep in mind who you are going to create them for and which users you are targeting. This will be what allows you to know who they are your ideal listeners at the time of create content. Being able to define this variable will help you create useful and interesting content for them, which will allow you to get your audience hooked on everything you produce.
Nevertheless, it is important that you do not neglect those people who do not fit your goalssince the main idea of all this is to be able to reach as many users as possible, even those least expected.
In order to define your ideal listener, you will need to ask yourself each of the following questions and answer them before you start creating a podcast:
- Does my listener prefer to listen to short or long episodes?
- Where are you listening from?
- Do my listeners want to hear stories or information?
- Do my listeners have time to listen to my full episodes or just snippets?
- What are the social networks that my audience uses?
- What tone and language should I use to speak to my audience?
- How long will they listen to me?
When you have defined each of these questions, then you are ready to think of a subject, a title, frequency of work and many other important factors in developing a podcast. Always keep in mind to count entertaining stories for people who listen to you behind a device.
Benefits of defining your ideal listener
Without a doubt, being able to define who your ideal listeners They will provide you with a series of advantages, mainly if you are just starting out in the world of streaming audio content or files.
That is why below we show you the main benefits that this gives you:
- lets have a greater clarity in the themes to create.
- you can get to your target audiences much easier.
- By focusing your podcast to a specific target You will be able to reduce costs in campaign budgets, since there will be no trial and error tests.
- your chances of success they are wider.
- You can focus on attracting new target audience keeping your loyal listeners with the content they want to hear.
- Greater ease when to transmit any information or history.
Differences between ideal listener and target audience
Naps starting you in this worldthen it is essential that you are very clear about the differences between a perfect listener and one target audience. Defining these factors will allow you to know how to balance the balance much more when wanting cross borders with your content.
Therefore, the main differences between both concepts are the following:
perfect listener
They are those people who they identify 100% with what you do, for which they commit and understand the use of your service. In addition, these listeners will listen to you constantly since what you produce satisfies their needs correctly. This allows you to focus much more on the people who follow you, as well as create a better marketing strategy. In addition, you will have a clearer idea about what content produce to more easily reach all of them.
target audience
It’s about a target audiences who you must choose as your future listeners, for this you must base your marketing actions on some data such as the age, gender, location, educational background, among others. Depending on this data and the type of people you want to address, it will be the audio content you want to share through your marketing channels. So this will allow you identify different target audiencesas well as developing an identity and the language that you should use in your business.
Learn how to correctly define your ideal listener
In order to correctly define your perfect listener it will be necessary that keep in mind several factors.
Which we are going to show you below:
Identify your interests
One of the most important points is identify the interests of ideal listeners, this will allow you to have a better identification of each of them. Keep in mind that marketing campaigns can be directed at two types of ideal clientsregardless of whether you have different characteristics, since they may have the same interests regarding the content you offer.
Collect your demographic data
Demographic data is very important when wanting to create a good marketing strategyso you should gather information What the age, gender, geographic location, social classamong many other data that will be very useful.
This will allow that at the time of create content you can develop campaigns or marketing strategies that are specifically aimed at a group of your ideal listeners. In other words, if your biggest audience is women and they are between 20 and 30 years old, then you should create a content directly related to them.
Think like your ideal listener
On many occasions the marketing strategies they forget to analyze the ideal customer thinkingbut it is essential that we take into account what their dreams, illusions and concerns. So, thinking like them will allow you to easily know how you should work on them and how you can define them to the maximum.
Study their behavior on the Internet
It’s very important analyze the behaviors of your buyer person in the digital medium, This will allow you to better understand how you can connect with him, his interests, what type of content he likes to see, among others.
To do this, you must answer some of these questions:
- What type of content do they consume on the Internet?
- how often do you use your email?
- What audio content is your favorite?
- What social networks do you use?
Anticipate the questions of your buyer person
Keep in mind that the ideal client You can always have some doubt or inconvenience with what you offer, so anticipate all these questions will be essential to provide a concise and effective response.
Put everything you’ve learned into action
Once you have defined all the questions and are clear about what the thoughts and motivations of your ideal listenersthen you need to create a audio content that is able to meet their needs and improve their emotional well-being. So you will have the ability to know what type of content is the most suitable for all of them.
Tips to retain the audience of your podcast
One of the biggest concerns of users is how to retain the audience so that all of them are always there. Fortunately, there are some marketing tips that will help you when doing podcasting to retain the audience.
That is why here we show you the most important to take into account:
Create spaces that generate a closeness between listeners and the brand
This is intended to achieve a interaction between the listeners and the Program so, you can generate content have much more value. For this, questions and answers sections can be created to have a greater closeness with the clients and from there generate a new agreement.
provide entertainment
The marketing is not only about selling, but also about being able to investigate the tastes of our customers. This can be achieved through podcasting, so knowing these details will allow you to provide greater entertainment to all your listeners.
Generate interesting content
It is important that during the episode you generate content of interest and importance about your brand. Since if you launch an episode empty of information, it is very possible that the results will be fatal for your marketing strategy.
Create humanized content
The main reason why a person becomes loyal to a program is because they feel identified. Therefore, it is essential that you take advantage of all the audio tools to wrap the audio sense of people and thus generate new emotions in them. If you manage to achieve this, then you will be put above other brands.
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