How to make live videos on TikTok to interact with your followers and keep growing? step by step guide

The videos live, or also known as live videosare a perfect option to be able to connect with the audiences, because the interaction is much more organic and establishes a public closeness link – brand.

Within a strategy of Marketing, this type of content can help a brand grow much faster, as well as generate greater reliability by the public. For this reason, most social networks have included this functionality.

In the case of TikTok, a relatively new social network, it may be ideal to take advantage of this feature to connect with people. Therefore, throughout this post we will share valuable information regarding How to make live videos on TikTok to interact with your followers and keep growing?

What are TikTok direct videos and what are its benefits?

Live videos are just one real-time streaming on some platform In Internet. The most interesting thing, and what has made it popular over time, is that it is not necessary to download it beforehand to enjoy it. particularly in TikTok, you can watch the videos live as they are downloaded on the device you are accessing from. That is, if you enter from your mobileyou can watch a live stream without downloading it first.

One of the great advantages they have is that They do not require large expenses to be able to carry them out.. You just need to have your device and an Internet connection. In return, you can get engagement and direct communication with the audience. It is really efficient if, for example, you will launch a product or service. Through a live video, you will be able to show people the event and promote it without the need for them to be physicallywhich means that it has a very wide scope.

Another interesting aspect that benefits brands or content creators in tiktok, is that they can earn money for their live streams through virtual gifts sent by their fans in the form of “coins”. These coins are purchased by users and exchanged for gifts that, when sent, are transformed into diamonds. Those diamonds translate into real money that users are putting into their accounts. However, to start streaming live you must have more than a thousand followers.

Apart from all the points mentioned, other benefits of lives on TikTok are:

• You will know your audience much betteryour tastes, interests and needs.
• You establish a close bond with the viewers.
• Improve interaction from account.
• allows you to communicate openly a message.
• If you have a large community on TikTokyou can earn money through live videos.

Learn step by step how to make Live videos from TikTok easily and quickly

Before you start making live videos on the platform, there are some simple requirements that need to be fulfilled. On the one hand, the account must have at least 1000 followers and the minimum age required to do lives in TikTok It is 16 years. If your account meets both requirements, it’s time to start making live videos.

The step by step to follow for this is the following:

• Login to TikTok Y access the camera (To do this, click on the central button that is shown on the main screen).
• In the lower selector, click on the live option.
• Write the title you want to put on your direct and a cover. Although this is not required, doing this step can help you get more views.
• If you wish, add filters and make all the other adjustments you want with the buttons Smooth and Filters.
• Finally, tap on the Go Live button to start broadcasting.

Get the best tips and ideas to make your live streams on TikTok more entertaining

So that the direct ones are much more entertainingyou can apply a series of tips that will allow you not only to reach a larger audiencebut to keep those who already participate in them hooked.

Take note of the following best tips and ideas to make your live streams on TikTok more entertaining:

Use a suitable title and broadcast time

A key step, and to which many do not pay attention, is the title and time of broadcast of the direct Remember that a catchy title or a good description, can attract people to join the live.

Also, it is important that you review the statistics and analyze what is the time with the highest participation according to the type of content that you are going to show. For example, if you are going to do a broadcast to chat and share tips with your audience, it is a good idea to broadcast at night, since it is a time when people are usually more busy.

Plan in advance the content you will show

Planning is also an important strategy every time you are going to share any type of content on the Internet. In this sense, organize all the topics you are going to talk about on the live. A good idea is to make a simple structure of Start – Development – Closing.

Interact with the public

This tip is a must. Remember that live events are strategies that are applied to connect with audiences, so you must create dynamics with which you can interact with the public. you can make one round of questions and answersshare anecdotes, etc.

Choose a good location

Make sure you stream on a organized environmentwith good lighting and where there is a decent sound (without major noise or interruptions). Remember that the quality of the video can be decisive, since it is a reflection of your brand. If your account is much more organic, where you talk to your followers, it is just as important that the location where you do it is clean and in conditions that do not affect the quality of the video.

Switch between the two cameras

If you want to get out of the monotony and keep viewers tuneda good advice to follow is switch between front and rear cameras of your mobile. Thanks to this, the video will have more dynamism.

Pay attention to connectivity

Another important fact to consider is connectivity. Throughout the entire transmission you must pay attention to internet connection, so viewers don’t miss out if it weakens. In case of problems with the Internet, you can reschedule the transmission or cut and start the live video again.