How to make money with Email Marketing and monetize your mailing list? step by step guide

The email marketing is a technique to earn money by monetizing your contact list. If you want to know how it is done, we invite you to continue reading because you will find all the information to become a true expert.

We will explain in detail what is emailing and how does it work. you will also meet how much money can you earn online with email marketing and the benefits you will get from using this business tool.

Finally, You will learn how to get leads for your email marketing campaigns and we will show you all the ways to earn money by sending emails. Check out.

What is email marketing?

Email marketing is a marketing technique that is frequently used to grow the brand, offer products and attract new customers. It is a process in which emails are sent to sender addresses that are in a database.

It is a widely used tool. in recent times in marketing plans and that it grows every day. It has enormous potential because messages can be personalized to maintain a closer relationship with leads or customers, which generates more efficient results than other techniques.

How does email marketing work?

Within the marketing plan, to emailing can be considered in stage of branding, conversion of leads or engagement.

This arises due to the nature of its operation, which consists of the ordered steps that we show you below:

• get a database with a large number of email addresses.
• Choose a software for send emails automatically. This step is an alternative because you can do email marketing manually and send the communications using the tools of the mail service provider.
• Study the subject name and include it in the message.
• Prepare a persuasive text of sales or loyalty to form part of the body of the message. Within this stage, links, advertising and any other type of information that is useful to the reader should be included. It is important to keep in mind that the content should not be invasive, as it can be considered spam.
• Send to all email accounts the marketing message.
• Assimilate the results obtained for the interactions generated by email marketing.
• Forward emails to those addresses in which it was detected that the message was not opened.
• Convert leads into customers.
• repeat the process every certain period.

How much money can be earned with emailing?

To determine how much money can be earned from emailing it is necessary to take into account your main undertaking, since this marketing tool is a support that strengthens your project. For this reason, the money you can earn will depend on the goods and services you offer and the acquisition and production costs you incur. If you want to get a little clearer idea, it is necessary keep in mind these variables of email marketing, which will help you enhance your business model.

Look below:

• Segmentation of email addresses.
• Degree of correlation relationship between database and market segmentation.
• knowledge of needs of the buyer people.
• text quality persuasive that is included in the message.
• strategic content of the email.
• Use of links effective.
• Number of contacts to whom you want to send the email marketing mail.
• Receive rate of the messages.
• Use and efficiency of the chosen software to develop email marketing.

Benefits of Emailing

when you start to use email marketing as a central tool within the digital marketing plan that you are carrying out, you will get great benefits for your brand.

We show you below the most outstanding advantages:

• Connect the customer with your brand: Email marketing is an ideal technique to be used to create engagement for your product or service because you will generate commitment among consumers, since you will reach each of them directly.
• It is useful to know the opinion of the clients: To advance along the path developed in the marketing plan or correct the deviations found, there is no better way than knowing the opinion of the users. For this reason, using email marketing helps to accurately have the thoughts that people have of a product.
• Generate empathy: Keeping the customer close is a difficult task, but it is also necessary to establish a positive link between the brand and the buyer personas. Therefore, using the email marketing process helps to maintain close contact with customers and convert leads faster.
• It is more efficient than other techniques of a marketing plan: Banners, pop-ups, or social media posts are important methods to fix the brand in the customer’s subconscious, but they are not as effective as sending an email with all the elements you want to highlight.
• You don’t need to spend a lot of money: Getting a database and sending emails do not cost as much as hiring advertising on social networks and other platforms.
• The design can be responsive: One of the most valuable advantages of email marketing development is that the content can be viewed on any device. This means that a potential client can open your message from anywhere, which helps not to cool down the acquisition stage.
• High level of customization: Keep in mind that you can segment your recipients quickly and easily, since the database can be filtered by geographical area, age and other elements. But this is not all, once you have the list of email addresses to send your content to, you can accurately highlight the main aspects of each of the potential customers.
• Easy correction level: Email marketing tools are easily adapted when tests are needed to know precisely what is the most effective content. To do this, you can send the same number of emails with 2 different commercial developments and then measure them to find out which one is more effective.
• Easy automation: Keep in mind that to send emails it is not necessary to have staff in charge or to be in front of the computer to send them. You can customize the delivery of marketing emails by simply activating the scheduled delivery option of the email server. You can execute this task as many times as you want, so it will not take you too long to complete this stage of the marketing plan.
• It is suitable for sending multimedia files: This makes it an interactive tool with which you can influence a person to decide on our brand in the sales process. It is also useful when you need to increase the percentages of the click-through rate on the submitted link.
• Easily integrates with other platforms: Within the editorial content that is sent in the body of the message, it is possible to combine it with other social media plan strategies. This It means that you can increase the presence of your brand on Facebook, Instagram and any other social network that is included in your commercial objective.
• Increase Website Traffic: One of the fastest-detected results is the increase in visits to the brand page, which will help you position yourself in Google and convert those visits into leads through future contacts.

Learn how to get leads for your email marketing campaigns

If you want learn to capture leads through a solid strategy and make your contacts become real customerspay attention to the step by step that we will show you below. This will help you improve your marketing campaigns and to achieve the objective set out in your business plan.

Look below:

Create a professional and responsive page

The first thing you need to do to be successful with email marketing is to create a website. This site will be the one that receives the visits of the links that you will show in the emails, so its design and content must have professional aspects to generate a good user experience. Among the elements that you have to consider are images, high-quality text and any information that is useful to visitors.

But this is not all, remember that users can enter from a computer or with their mobile phone. For this reason, the design has to be professional, but at the same time responsive. This means that the page you are going to create must show all its elements on any electronic device, without distorting the photographs, images and functions it has.

Create a community around your business

Have a personal blog with a professional and responsive style is not the only step you will need if you want to get leads in your email marketing campaigns, Another important factor is creating engagement. The fundamental thing in this stage is to create a community around your business, this will help you to brand your personal brand and also to gain visibility in the market.

To achieve this goal, you need to have a presence on social networks. most relevant or most chosen by buyer personas. After that, you will have to upload quality content and be active during the hours when your followers have the most participation, but without forgetting to generate interaction with your followers. This will create an empathy with your brand, which will be a valuable pillar when you send the emails.

Create a fanpage

Creating a fan page will help you communicate important aspects What do you want to highlight about your business? have a significant presence on Facebook whenever you want to create events, get feedback from your customers and convert leads into buyers.

The steps you must do to have a specific page of your business are:

• Open your trusted browser and go to the URL https://www.facebook.com/businessin which you will find the platform Goal for companies with all the necessary tools to know statistics, better reach your customers and use specific functions.
• Then go to the button Create an ad and press in the upper right corner, right on the drop-down arrow. This will make you find the button Create a Page.
• In the new screen you will find two options, so you must click on Start in the box Business or brand – Showcase your products and services, highlight your brand and reach more customers on Facebook.
• inside the form Write the name of the company and the category of your business. You’ll also need to add a phone number and address.
• Upload your business logoremember that it must be in JPG or PNG format and not exceed 180 x 180p.
• Includes a cover up to 851 x 315p.
• Then go to the button General and customize options to set publishing permissions, tags, and age restrictions, among other things.
• in the tab Messages configure automatic messages.
• when you walk in Page information You can add data of interest that should be visible to visitors.
• If you wish, go to Templates and tabs and choose a model to personalize your fan page and achieve a visual impact according to your business model.
• Choose the tool Instagram to integrate your account with the user profile of this network.
• If want to add some configuration specificsyou can do it from the tab Add a button.

Run online advertising campaigns

Note that what you are looking for is to get leads and convert them into customers, so you will need to create a marketing strategy in which your brand, services or products have greater visibility. To do this, you have the option of choosing a marketing agency that carries out an online advertising campaign or doing it yourself.

If you choose this last alternative, keep in mind that among the most used platforms to carry out an online advertising campaign and reach the target market directly, there are:

• Facebook ads.
• Google ads.
• Waze.
• Microsoft Advertising.
• LinkedIn.
• Twitter.
• amazon.
• Reddit.
• Quora.
• Paved.

Create one or more landing pages

The difference between a website page and a landing page is that the first option is aimed at positioning the brand, informing the services or products that a company offers, and advising readers. Instead, the landing page is designed to convert leads into customers through strategies that attract buyer personas.

Once you run an ad campaign on Facebook or Google, Among other options that we have already mentioned, a potential client enters the landing page and to get what he saw in the advertisement, he must complete a form with his data or email. This information is stored in your company’s records to later make the user enter the sales funnel.

To meet this objective, it is necessary to take into account:

• The ad must be optimized to the maximum to focus the visits of people who are really interested in buying.
• Improve user experience at all times within the landing page. For this, it is convenient to show a summary of the good, call the purchase action saving as many steps as possible.
• Get the product you saw in the ad be added to the shopping cart as quickly as possible.
• Hold the landing pages with an organized email marketing strategy.

Use lead capture form

The lead capture form is directly related to the landing page. Keep in mind that when you carry out an advertising campaign, people will click on the ad, this will take them to a landing page in which the article or service for which they entered will appear.

Yes are interested in promotioneach client you will have to fill out a form and receive more information from the company. The data that is collected is used to create a database that will be used in the email marketing strategy in the future.

Define product or service you want to offer

One of the most common mistakes What people who are just starting to implement their email marketing strategies do is not defining exactly what service or product they want to offer.

For example, if you have an online store in which you sell technology accessories, your campaign must be focused on a single item and not on all the products you sell in your e-commerce. If you make this mistake, you will generate a diversification that will not allow the necessary efficiency in market segmentation.

All the ways to make money with email marketing

we will tell you below how to make money with email marketing and monetize your email contact list in a safe and fast way.

Check out:

affiliate marketing

This technique consists of sending visitor traffic to a certain online sales platform. Thanks to this tool, customers enter your website through an email marketing link, then buy a product in an ecommerce and you receive a percentage of that sale.

For this reason, To earn money by sending commercial emails, it is necessary to include good persuasive content in the description of the emailinclude a review and send a link to make the purchase in amazon or in another store.

sell courses

An interesting option is to earn money by sending persuasive emails. is to inform buyer personas of the start of live courses or courses in videos or other formats that have already been dictated by you or by third parties. The method is simple, within the body of the marketing emails you have to include a link so that visitors can obtain more information about each course. Within this option you can also include ebooks and podcasts, which must be uploaded on your main page.

Drive traffic to your website

Do not forget that, with the correct use of email-marketing, you will be able to increase the visits to your website. This will help you not only to position yourself better, but also to earn money through advertising and the sale of any item. For this reason, do not miss this opportunity and make a good persuasive text to make readers not hesitate to visit your page. To earn more money, you can complement this with Google AdSense.

Includes discounts

If you want sell a product or service quickly from your websiteyou can include a download link or a code with a special discount in the text of the commercial emails that you send to your contacts. Once the interested parties enter the online store, they will be able to use your information and get a lower price on their purchases. Although it is true that with this you will earn a smaller percentage, you have to consider that you will ensure the sale.

Repeat successful campaigns

If you have previously made money through email marketing, you can re-launch this type of campaign to attract many people and convert leads. The best thing about this option is that you will not need to carry out new investigations, you will only have to correct some errors or perfect points to be more efficient in the results.

Send exclusive content

When you do email marketing you can send freemium content to your contact list with a free subscription. A good idea to earn money with emails is to create a paid membership, with which the recipients of the emails will get qualified premium content information. For example, you can talk about cryptocurrency trading in your free subscriptions, but include some investment tips in marketing emails for paid recipients.

Promote your services

If you do micro-jobs, you are a writer, virtual assistant or any other activity related to remote work, you can earn money with email marketing. In the text that you will send to your list of recipients, you must include your rates, skills and work methods, this will make people who are interested in your professional services contact you and reach an agreement.

Sell ​​Excel and Word templates

Many people want to save time building Microsoft Excel templates and Word templates, so you can create a blog in which you promote this type of content. To do this, you have to include some free examples in the emails so that buyer personas know your skills. The best thing about this is that you can divide it by theme and also by platforms, since you can add PowerPoint, PDF and Pinterest, among others.

Create a community

Your entrepreneurship or commercial business needs to maintain an active community, for which it is advisable to activate methods such as email marketing to inform them about news and participate in forums or discussions. Therefore, to earn money with your own idea, it will be convenient for you to strengthen the business model with the delivery of emails to your subscribers or interested people.

Send updates to your apps

For those developers who are in the app and software business and want to increase the visibility of their product, they can use email marketing as a support tool for their main website.

if desired make money with this type of strategy, it is necessary to include some advantages of the app within the content of the message and then invite them to download it to obtain greater benefits. This will make the app becomes popular and your name is recognizedwhich will help you in the future to live from this profession.

Ask for donations for your project

Keep in mind that many people are interested in financing your project, so a good idea to put your interest into practice is to report your situation through an email marketing strategy. Crowdfunding is a widely used technique, More than many think, but to be successful it is important to highlight the objectives, include how the goals will be achieved and how you will use the money raised.

Partner with a sponsor

If you don’t want to advertise for yourself, you have the option to promote other people’s products. So, using your email contact list, you can send information and advertisements about items and services that are offered by companies and other sponsors. For increase positive resultsit is relevant that you include a product review and objectively comment on what you thought of the article.

Offer coaching

Coaching is a technique widely used in recent times. Keep in mind that many readers need advice from people who are experts on certain work topics. So that, if you have skills or techniques that can help others, You can offer paid training through business emails. Highlight your success stories and talk about yourself, which will build trust in your audience and make them curious to meet you.

Retrieve shopping carts

If you have a web page and verify that there are sales processes that were abandoned, you can recover the visitor’s information and send you a personalized email. This will reactivate the buyer’s interest and the sale can be closed safely. Keep in mind that you will need to have a very effective persuasive text, include the name of the person in a non-invasive way and propose some benefit, if any.

Provide article reviews

Product reviews are highly sought after tools by buyers. Within them are the forms of use, the materials with which they are manufactured and the advantages and disadvantages of these. For this reason, if you sell technology, health or pet products on your website, among many other categories, do not hesitate to choose email marketing to increase your online sales.

Best tools for emailing

For start making money with email marketingCheck out the best tools to help you monetize your email list.

Let’s start:

GetResponse.com

It is one of the best marketing tools for emails because it includes intuitive features that can be used by anyone without extensive computer or marketing skills. you can register for free and start enjoying the marketing automation in few steps.

Includes split tests of type A/B, with which you will be able to know precisely which is the best option in terms of the results obtained, taking into account two different types of content. In addition, it includes automatic responses and allows you to create workflows that can be customized in a simple way, although the most important thing of all is its high email delivery rate.

MailerLite.com

An easy way to implement the marketing plan is automate the sending of emails through this tool. To do this, you will have to sign up and start using its intuitive features that will make selling your digital products with less effort. You can manage email marketing campaigns and automate them in just three steps, you just have to configure the options you want.

Keep in mind that you will find multiple templates to highlight your brand, which will help you to carry out RSS-type campaigns and inform your followers of all the changes you make to your website or the new products you incorporate. It is ideal for users who are just starting out because the automation processes are not complex and my statistics show the growth of each campaign.

BenchmarkEmail.com

Another important software alternative that you can use for email marketing is Benchmark. The optimized tools that they have for the growth of your sales are functional and easy to apply, you will only have to create a user account to start with a free plan. Once you start with your automation you will spend less time configuring and personalizing your emails.

Includes a friendly user interface for those just starting out in this digital world of marketing and its initial configuration allows to quickly detect the needs of the segments to which each one of the emails will be sent. It is an excellent option to use it every day, since it includes templates with friendly graphics that can be used without problems whenever there is news about your products.

AWeber.com

The free guide that you will find in this portal will help you grow your business and sell more efficiently to your audience. You will be able to automate emails, choose the web push notifications tool and use one of the 45 templates to run your business quickly and without making mistakes.

Within the most outstanding features are the high delivery rate of emails, the creation of workflows in an automated way and the obtaining of integration reports. This will help you make A/B decisions, with which you can correct and classify contacts by market segments. To create delivery lists, its process is very simple, so you will not need great knowledge to earn money with your site.

activecampaign.com

To achieve the best results you can use this software hosted in the cloud. Sign in and get to know the tools that you will have available to make your business grow, using the experience of the clients that you classify according to the personalized filters that you will find on the left side of the screen. Best of all, a free trial requires us to register your credit card or any other payment method.

If you are just starting out in digital business, don’t hesitate to put your project in the hands of experts. You can have marketing automation in your hands, since you will have the possibility to choose what type of recipient to deliver your emails to. Then, you can analyze with A/B tests if what you have chosen is correct or you should add persuasive texts that prevent recipients from opening your emails.

Zoho.com

We could not fail to mention one of the most used platforms in marketing campaigns using email. It offers a customizable comprehensive solution for any type of company and strategy, thanks to the assured delivery of emails. You can start working in an automated way by logging in and creating a free account.

You will be able use a large number of templates to attract the attention of recipients and analyze, through A/B tests, which is the most convenient option to grow your business. Don’t worry if you don’t know about technology because in its paid version you will find a 24/7 type customer service with which you will have a collaborator to assist you in any doubt you may have.

mailify.com

An interesting alternative to having a program with connection functions to your database is this platform. You can request a free demo and then sign up for your own account and create an effective email marketing strategy. The reports you receive will help you know precisely if the customizable segmentation is correct.

Among the intuitive tools that this software has is the option to adapt the mailing via RSSThis will help you keep all your subscribers up to date. Has a high mail delivery rate, which guarantees that the possibility of being considered spam by the server is minimal. You can also resend emails that have not been opened.

Easymailing.com

To maximize marketing campaigns you can use this automation tool. It offers an intuitive user interface, to improve the interpretation of the functions and to apply the customization rules in a fast and safe way. Keep in mind that if you make a mistake in sending your emails, they may be considered spam or not reach the target audience you want, with which your business may fail.

If you want to start with this support you can register and access the responsive template editor, with which you will ensure that any device will have your emails. The reports that you will get will help you to know the activities that the recipients carried out and determine if you are on the right track or if you need to correct some delivery strategies.

SendPulse.com

Automating emails through SendPulse is a simple task, with which you can earn money thanks to the higher income from visits that you will have on your personal website. The reports that you will find, among the tools of this portal, They will help you review deviations and make decisions that will make you meet the marketing objective.

You will be able to manage campaigns using artificial intelligence and In this way, personalize the contents so that the buyer personas are identified with your business. You may have up to 2500 subscribers for free, although you can increase this number to 15 thousand, but for this you will have to pay a monthly plan. It is designed to analytically know the emails that were not opened, which will help you resend them in a more persuasive way.

ConvertKit.com

If what you are looking for is have a high email deliverability rate and make sure they don’t fall into the spam folder, Ideal ConvertKit to automate your email marketing campaign. To do this, you must use the contact tags with which you can better segment the sending of your messages. It offers new forms permanently, this helps to make the interface simple and pleasant for any user.

But the most important of all is that use the RSS function to update your website news to potential customers, with which you will always have the sales process subconsciously in the head of each buyer person. You can create any type of automation rule, you just need to customize them in the most convenient way for you. This too you can do it by integrating with custom APIs from a large number of platforms.