He organic positioning of a blog can be improved by using a set of techniques SEO, which are not difficult to carry out, but you need to know their secrets to be efficient.
User experience, page authority and search competition are not issues that need to be addressed by their surface. Rather, they are keys to SEO.
In the following paragraphs we will explain in detail the techniques that you should use to position your website and obtain the best SERP location. You will know all the tools available today.
Why is it important that our blog be at the top of the SERP?
Search Engine Results Page is what forms the acronym for SERP. Which refers to the list of results offered by search engines when a certain query is made. Therefore, the objective that a blog should have is to be in the first positions of that list to obtain higher organic visits.
But this is not the only thing you get when a website is in the "Top10" or "Top20" of Google, or from another search engine, too creates greater popularity thus increasing the authority from the blog. In addition, it improves the reputation of the brand and, above all, generate higher financial income.
What are the keys most taken into account by Google to position a blog?
In order for you to position a blog faster on Google, you will have to take into account these criteria:
User experience
When a person browses a website they expect to find all the information they were looking for before entering and that the page has promised them. In addition, the navigator needs to know quickly what the blog is about and in which sections will find the searched data. For this it is necessary that the web has different factors that will help improve the user experience when you are on the site.
For example, when a link is referenced it should redirect to the corresponding blog or have no type errors 404. Another important thing is how fast the page loads. I mean, every time you enter a website the response needs to be as fast as possible and its design does not stop being attractive.
Thus, Restricting the user a good experience is a negative factor for SEO. This will not help to analyze the behavior that the visitor has every time they enter the page, as well as it is not possible determine which areas are easy to navigate and which are not.
Page authority
This SEO concept is responsible for measuring how popular a page is within Google or any other search engine. By this we mean that the metric we mentioned is in charge of giving credibility to the content contained in the Blog and that their quality is based on the guidelines required by the search engine.
With this tool you can help make search engine positioning fasterTherefore, all websites should be responsible for scaling positions based on this criterion. To know what is the true authority of a blog you can use the indicator "SEOMoz". This has ratings on a scale of 1 to 100, with 1 being the lowest. "Https://moz.com/" In case you want to improve the authority of your blog, you must write original content and make it interesting for the user.
With this you will ensure that visitors stay longer on the page and, therefore, the blog measures better in the bounce. Too you must remove those 404 links or of another type that harm the user experience. A good practice is to constantly upload content so that search engines understand that you specialize in a certain topic.
You must not forget that you must use linkbuilding, which consists of a strategy of building quality links. There are platforms that are dedicated to creating this type of work and that help considerably to have more authority.
Search competition
The search competition is a criterion which is based on the ability of an Internet site to be found through a search engine and in which the user can find the search result that he has requested.
Is metric allows to establish what resources are needed to scale the positions regarding a certain keyword. The search competition helps decide what topics need to be included in the blog in order to get a better position in the SERP. There are many tools that you can use to learn about search skills.
For example:
- “Https://ahrefs.com/es”
- "Https://es.semrush.com"
- "Https://www.sistrix.es"
- "Https://neilpatel.com/ubersuggest"
- "Https://ads.google.com/intl/es-419_ar/home"
Learn step by step how to do a keyword research to find the best niches in your sector
The technique of keyword research It is an analysis that locates which words are the most sought by visitors in certain topics. He The objective pursued is that every time a user searches for one or more keywords, the website appears in the first positions because Google, or any other search engine, understands that the Blog contains quality information that is related to those words.
We will see below all the steps you must do to carry out an effective keyword research:
Identify the user's goal
The first thing you will have to do is understand what the user's search intent is. This will help you understand why a user is a certain keyword.
Search intentions can be classified into:
- Transactional: aim to complete a transaction within the blog, are the calls "Call to click" or call to action. For example "Download VPN server".
- Informative: This type of objective is when the user visits the blog in search of information. An example of this would be "How to build a PC fast and easy".
- Navigational: These are a little more difficult to achieve, but are aimed at finding a specific website. In this case the search will be "Internet step by step".
Get search volume
Once you know what the user's objective is, you will have to set the volume who has that search.
For this it will be necessary to take into account three groups that will help you choose or classify the correct size:
- Head: this type of search is very broad and has a lot competition. So not only is a good analysis going to be necessary keyword research, but a good link profile.
- Middle Tail: is the intermediate volume category. It also has a lot of competition in SERPs so it turns out difficult to position a blog for these keywords.
- Long Tail: This is the place where the so-called gold nuggets are. Recent analyzes have shown that over 70% of web traffic comes from these words. They are very specific searches that have little competition and that are generally transactional.
With all this you will realize that you could focus on more traffic keywords research, but they are more difficult to position, due to the great competition that exists. Therefore, you can choose the least expensive to work with and the easiest to obtain positive results, that is to say the long tail. You should keep in mind that for To position this type of keywords you will need to elaborate multiple texts to achieve a good position in the SERP.
Generate a list with all keywords
Once you have the complete study and have already decided what type of search volume you will lean towards, You will have to make a list with all the keywords that are related to the main theme of your website. Then you will have to group them by category. It is recommended to use a spreadsheet of Microsoft Excel to create a versatile list so you can expand the list and get new terms that are related to new searches.
Use the best platforms
Anytime expand the list of keywords you will have to use different tools.
Below, we show you the most important ones:
- Google "https://www.google.es ”
- UberSuggest "https://neilpatel.com/ubersuggest ”
- Google Keyword Planner "https://ads.google.com/home/tools/keyword-planner ”
- Google Adwords "https://adwords.google.com/keywordplanner ”
- Keyword Difficulty Tool "https://moz.com/researchtools/keyword-difficulty "
- Google Trends "https://www.google.es/trends ”
Discover how to optimize the user experience step by step within your blog
We will show you below how you should proceed to optimize your blog and thus make it the best website based on user experience:
Navigability
You must take into account that good navigability can increase your income considerably because it improves positioning SERP and this generates more visits. To ensure that the user can navigate correctly and choose the different internal pages of the blog, you will have to decrease bounce, since it is an important factor that considers Google for him positioning.
You can do this taking into account the following tips:
- Try to have a fixed navigation menu. This will help the user to navigate easier and find other tools much faster.
- Includes an option that informs the user where they are browsing. It is what is known as Breadcrumbs or breadcrumbs. For example, you could have a blog that has Software> Windows> Programs> VPNs> North VPN.
- Includes hierarchical levels to categorize the web, in this way the user will be able to find levels from highest to lowest searches. It is convenient that there is a sitemap in which it shows the URLs.
- You should consider as a priority that the most popular pages from your website be the fastest to access.
Responsive
This is a web design that allows a website to adapt to mobile technology. Therefore, it is important to point out to Google, or to other search engines, that your website is also optimized for smartphones or tablets. If you are using on your blog any CMS It is very difficult for you to have difficulties with your website so that it has a responsive design because these platforms are already adapted to this technology.
Loading speed
This variable is related to the bounce rate that your website has. Therefore, it is necessary to increase the user experience that the loading speed is high to better position your blog.
In order to improve speed you must take into account these concepts:
- Try to decrease as much as possible JavaScript, HTML, CSS on your website.
- Try to have maximum compression and optimization in the pictures.
- Reduce the response time of your server. For this it is necessary to hire those hostings that are serious, reliable and that have advanced technology.
- Take advantage of caching in your web hosting.
- Try to work with GZIP compression to the server when you reply.
Quality of content
Content quality is a factor that markedly differentiates authoritative, quality websites. This is because the topics that are uploaded to these blogs are written correctly so that it is easy for the user to read.
That is to say, it is important that the website has 100% original content, not having texts with grammatical or spelling errors, nor finding phrases that fill in the blog pages. There are some websites that use the technique of ranking first with keywords and then curating the content, without harming the keyword research. While this is effective it is not always recommended, as you may run the risk of a large number of rebounds before correction.
Internal links
As with navigability, This is a key factor that greatly helps the positioning of a blog. This technique SEO is the one is responsible for linking two pages of the same domain through a link.
While grouping 2 contents is not a difficult taskAs the web grows, the work becomes a little more complex due to the increase in the number of topics. In this case, it is also recommended to use a Excel table to help you have more accurate control. The guidelines say that less popular pages should be linked to the most popular pages, but not all meet this guideline. So this will depend exclusively on you.
Steps to increase the authority of your website and position it in more competitive searches
Without having authority in a domain is more than difficult to enter the Google Tops and more if the blog has a very complete keyword. To improve this situation it will be necessary to use other techniques that will help you gain more authority. For this, it will be necessary to opt for high quality content and links.
Let's see the step by step you must do:
Correctly structure the website
As we mentioned before, it is very important to have good navigability on the blog. You must not forget that There are websites that have a very nice graphic design, but they don't have good architecture and therefore they are deficient in the SEO.
Create useful content for the user and spread it
If you are going to generate content of good value for your users you must share it on all your social networks and blogs. This will increase visits to your website, so you will have a better index to tell Google that your blog meets the objective for a certain keyword.
Try to get quality links
This aspect is essential when it comes to having a domain with authority. It means that many domains point to your website as a specialist in a certain topic. To achieve this, you will need to create a strategy with agreements with other websites.
Many sites pay enough money to be mentioned on authoritative pages. Others buy links on specialized platforms. You must take into account that the links must be related to the theme of your website to be considered natural by Google or by any search engine.
Create traffic through social networks
As we told you before, you need to have a content marketing from social networks to generate more traffic on your website. This will make you have organic visits and you will show Google that your blog is on various platforms, so it can be considered as more authoritative than another.
Create internal links
It is what we explained before, this is a factor that directly influences the authority of a domain. An example would be "Https://internetpasoapaso.com/mejor-vpn". This will help you to promote another entry using a single resource.