Social networks They have become the main alternative for most users to promote your brand, products and services, all this thanks to the great reach that each of these platforms has. However, being able to have a Good reputation it is not an easy task.
Keep in mind that most of the people who do online shopping or contact a company through the network, it does so according to its reputation. And is that Online Reputation it is the image of the company, person or brand on the Internet, so it is essential to take care of it.
But, it is not a secret for anyone that on many occasions they can some problems arise with some clients that causes You are poorly rated or have a negative reputation, which becomes a problem for your image. That is why in this post we are going to explain a little more How can you solve these negative crises on your social networks.
Why is it important to maintain a good reputation for your brand on the Internet?
The main reason why most people decide to do a buy online or hire a company to perform a service online, is because previously It took a few minutes to verify the profile of the sellerr, in this way they can see the review of the same as well as the Positive and negative comments from previous clients, paying close attention to those negative comments to the brand or company.
And it is that online reputation has become one of the most important intangible assets for any online seller, with just one negative comment in your review you can generate that consumers do not choose to purchase their offers, services, promotions, products, among others.
It can be said that two out of three people Verify the reliability of the seller before making any type of contract or purchase through the Internet. So having a good image in front of consumers it can be translated into high levels of sales and reliability.
This means, what to take care of the image online is one of the most important aspects for everything seller, especially with the arrival of social networks where Reputation marketing is becoming more important to buyers. For this the seller must be reliable, attentive and accurate, where you must communicate to your customers all their achievements and activities made that allows them to get a greater credibility with consumers that come close to your products or services.
Egosurfing How to use it to find out what they say about my brand on the Internet?
Surely the term of egosurfing It does not seem familiar or you do not know what it means, but the truth of all this is that there are many possibilities that at some point in your life you have done use of egosurfing, ego searching or vanity searching without really knowing what it is. And this is only those actions you take on the Internet when you search for yourself on the net, in search engines like those of Google or Yahoo, this in order to know that appears from you on the web.
Being able to perform this function is very simple, you just have to go to the google search bar and there put your first and last name or the name of your brand. In this way, you will have the opportunity to know the image you have on the Internet, which has been created by yourself through your profiles on the different social networks that I manage, accompanied by what others They have published about you or your brand.
Thanks to the results obtained through this tool, you will have the opportunity to know who you are online. All this will allow you take the necessary measures according to the results obtained. Please note that when you write your name and surname or the name of your company you will get information from your social media profiles, blog, from other people's social networks, so that it is essential that you analyze each one of them.
After analyzing the information, you can delete all that does not suit you, for this you simply must go to the social network that contains it and delete it. If the information is shared by a friend or relative you can communicate with them to ask you to delete it. But in which case this is published by third parties, then you can resort to ARCO rights and request the cancellation of said publications.
Keep in mind that keeping a Good reputation at all times it is very important, because of that your digital identity will depend, especially if you have a online business where buyers are just looking reliable and reputable sellers.
Learn step by step how to solve a negative reputation crisis on social networks
If for some reason you are going through a negative reputation crisis on your social networks it is very important that you are very clear how to handle this situation. Keep in mind that this may end completely damaging your online business, since a bad reputation you can just keep away all those clients who are interested in your products or services.
That is why we show you step by step how to solve these negative reputation crises:
Carry out an analysis and monitoring of the situation
The first thing you should do is analyze the origin and motives which have led to said reputation crisis is generated, for this you can resort to the different tools of monitoring that exist on the web. They will allow you to know all those negative comments that have tarnished your brand or company. All this will allow you to know what the reasons for said rating and if you have a chance to respond or it was just fair.
Make a reduction
In this case you must respond as quickly as possible so that you can clarify what has happened, in which case it is unfair qualification you must express it and explain your version to future customers who want to make you a purchase.
Evaluate all possible ranges
The next will be establish ranges based on importance, potential, and severity of what is happening. Keep in mind that in these cases the only thing that really matters is that you can clarify the situation.
Performance
Now you should try neutralize the most common cases and especially you should try to complement the most serious crises and you can help you solve the problem.
Get a review
Once you have detected all the problem, the next thing will be to do a review to see where you have failed. For this you must analyze each of the processes made in said business and know what were the mistakes you made so that the buyer has made the decision to qualify you negative before others.
Rethinking
Having done all of the above, you must now understand everything that has happened and correct what has failed. Keep in mind that all this learning you must apply it so that you do not make the same mistake, it is not the same to have only one negative rating and justify to have two or more penalties by customers.
Therefore, you must improve everything that necessary and implement everyone the corresponding changes that allow you to have better control and handling of your business, thus avoiding fall into new reputation crises that may affect you in the future.