Instagram tv It is a good alternative to strengthen your brand. It has more than a billion users from different social groups and ages. Therefore, your target market is sure to be within this large number of people.
If you want to expand the presence of your brand on social networks, you must follow some tips that you will find in this article. This will allow you to carry out an effective marketing strategy.
We will show you below what it is for IGTV and how you can get the maximum benefit with this great tool. In addition, we will analyze the possibility of monetizing your channel.
What is Instagram TV and what is this Instagram function for?
Instagram TV, also known as IGTV, is an app that offers the social network so that users can upload videos in vertical format with a duration of up to 10 minutes, provided that the size does not exceed 650 MB. But for popular and verified accounts, the video can last up to an hour and have a maximum size of up to 3.6 GB. This application was launched in mid-2018 and is currently available for iOS and Android.
It is characterized by not having advertising and also by allowing access to content through Instagram. Also, these streaming contents do not disappear as do the videos that are uploaded to the feed as a storie. On the contrary, they remain in the channel of the account that has uploaded the video allowing to accumulate visits in the future.
Usefulness of Instagram TV for companies How can I use it to improve my brand?
When you use Instagram tv in your company you can access different benefits that will help you improve your brand. For example, by not disappearing over time, streaming allows users to browse different content. This means that, those who did not enter your feed directly or those who are just beginning to follow you They will be able to see all the history that you have uploaded and in this way they will not be lost from any content.
You must not forget that IGTV it has a function that allows the user continue watching videos without having to press any button. One of the characteristics of IGTV is that Plays immediately once you access, since it is not necessary to click play to start playback, as is the case with Youtube. In this way you can incorporate images that generate positive situations in your audience in the first seconds so that "Get caught" with your story.
While it is true that it can be done a video horizontally, the great acceptance that Instagram TV had is for allowing a vertical format. Thus, you will be able to strengthen your brand by creating a striking design in the videos, in which you can incorporate templates with attractive colors and any other image that helps users to relate it to your company.
Instagram is one of the most used social networks by different age groupsSo you should make the most of this situation to communicate with your audience about the various benefits that your brand offers. The app has personalized recommendations for users. So that, if you manage to carry out a good marketing strategy, you will be able to reach your target market easier.
You will be able to use hashtags and other SEO techniques that will help you to make it easier for users to find your videos. This will allow you to promote new events of your company, tutorials and offers faster. You can also include interviews with people who work at your company or celebrity-based videos using your product.
What are the requirements to create an Instagram TV channel?
For create an Instagram TV channel, you will need to have an Instagram account. Then you will have to download the application on your iOS or Android mobile and voila !, you already have a channel in IGTV to increase the reach of your brand in the target market.
Is it possible to monetize Instagram TV? What does it take to do it?
Nowadays you can earn money on Instagram TV through business models that are dedicated to selling products, offering services or through influencer marketing. But if what you are looking for is to monetize IGTV as it happens with YouTube or Facebook TV, at the moment it is not possible.
It is believed that in the near future this will be feasible and will have the same requirements as it demands. Facebook. That is, to obtain the 55% of advertising profits, the account must have more than 10 thousand followers and having more than 30 thousand visits lasting more than one minute each.