LinkedIn It is the largest professional network in the world. It was founded at the end of 2002 and since then it has not stopped growing, especially for its interesting potential to create and develop a personal brand for professionals.
This social network has many advantages since it gives you the opportunity to reveal all your work experience and knowledge in different areas which, They will help you expand your contacts, get or give a job depending on what you are applying for or perhaps better yet, do business. They facilitate the achievement of your professional goals.
Without a doubt, LinkedIn is the best space you will have to network so do not miss the opportunity to grow with them. Now, with the launch of their stories, the possibilities of growing in this network are much greater and here we explain everything.
What is a LinkedIn Storie and what are they for on the platform?
The Stories In social networks they were born with the Snapchat app, these were aimed at a teenage audience that did not want to permanently show their photos or videos since they had a duration of 24 hours, which made it perfect that his audience could share any personal topic or what they did in each moment of their lives without the need to evaluate the “aesthetic” of a photo or video.
The audience was so large worldwide that large social networks such as Facebook, Instagram and later WhatsApp also placed it on their platform Now, LinkedIn It also incorporated the Stories, but only in the application (app). It ran a pilot test in the Netherlands, the United Arab Emirates, Australia and Brazil, and is now also available in Spain. But, if this is a professional network,
What would it do for me on this platform? LinkedIn Senior Director of Product Management Pete Davis said that this format would serve to “energize more conversations in this social network”. Nowadays the ways of networking or getting a job are increasingly digital. LinkedIn is created to perform this function but without the need to make it “boring”
Well, it has always been an interactive platform in which you can share photos, videos and projects that you are doing and at the same time get great contacts. LinkedIn Stories are still in the testing stage but it has had very good receptivity, in this way it will make the social network closer, fresh, with greater communication, also create a stronger bond and connection, it can reflect how you really are and being able to get closer to your goals
What are the benefits of using LinkedIn Stories for your branding strategy?
As in any social network, users have different styles and personalities, some may feel confident in posting constantly, others not. Stories are adapted to everyone, and the content is deleted in 24 hours Do you feel that it is not your style? remember that the content will continue to be directed by you, you just have to know how to use it to your advantage, which are many.
Here we summarize some:
- It is a way to be always active on the network
- It gives you the opportunity to have more content
- Get more involved with your audience
- Reach a larger audience
- It gives creativity and freshness to your profile
- More informal and high-impact communication.
Learn step by step how to make a LinkedIn Storie from scratch
Below we show you step by step how to make a Storie on your Linkedin profile from scratch, so that you start taking advantage of this new functionality for the benefit of your personal brand.
Let’s see below:
- Download the app on your mobile phone. The only way to make LinkedIn Stories is from your smartphoneEither Android or iOS.
- To upload a Storie you have two ways. By clicking the button “To post” found at the bottom of the app. You can also do it in the upper left part of the phone where your profile photo and the icon of “+”.
- Being inside, LinkedIn will ask you for permission to record videos and use your camera, which you must accept in order to function properly.
- Yes now, you can now upload or capture a photo or video with a maximum of 20 seconds. LinkedIn also gives you the option to add details to your stories with: Stickers, mentions to your friends, texts with different formats and colors.
- The last step is to click on the blue button “Share” history. You will have 24 hours available from the moment you make the publication but, if you wish, you can also delete it before.
Top Tips for Using LinkedIn Stories in Your Personal Branding Strategy
If you want to get the most out of the LinkedIn Stories, we recommend that you follow the tips that we teach you below.
With them you can create a more intimate connection with your network of contacts:
Show closeness to your audience
Nothing can be closer to your audience than sharing things that they also experience as; a picture of you working from home, a picture of your favorite book, a video playing with your pet, taking a break. Make them feel like they are close to you and have similar things.
Questions and answers
Create an interactive profile, in which people want to follow you because they like your content and how you handle it. You can play with your time and organize specific days such as Sundays that are mostly off and create a topic that you master, ask your audience to send you their doubts and questions. These will be answered through the stories on the predetermined date and time.
Become an opinion leader
Don’t be afraid to share your point of view with your audience, that will make you grow and become an opinion leader also, it will create loyalty among users who share your same line of thoughts or like how you master the topics.
Stories are perfect for these strategies, since if there is a topic in public opinion and you want to give your opinion, you just have to take a photo and write what you think or record a video that will be removed from your profile in 24 hours. Too, if you have any skills or want to give advice on certain topics, feel free to do so.
Share your achievements
You can show through your stories, some new or old professional achievements, such as an article you published, an award in which you are nominated, that you have obtained the promotion or some job that you have requested.
Show events in real time
By instinct, all people are very curious so why not satisfy the curiosity of your audience? So, if you are at a corporate event, an award ceremony, or any space that has an audience and content, it will be perfect to share in your stories..
Learn about the best tools to create professional-looking LinkedIn Stories
While it is true, the stories are created to give that touch of informality to the content you want to share but, it never hurts to enhance a little more in this new format that brings you LinkedIn.
Here are some of the tools that we recommend you use:
Canva.com
It is a website and also an app that provides graphic design tools, which you can use easily and quickly. It has hundreds of designs of different themes, some are paid but most are free. Without a doubt, the best place where you can design as a professional, without having to be.
Picktochart.com
If what you need is something a little more structured then you should use Picktochart. This online tool allows you to create high-level designs and infographics for free, in addition to giving you total control to edit them at will.
Photoshop
One of the best known tools in the world of editing is: Photoshop. It will allow you to edit images and photos through a program that must be installed on the computer, but there is also the option of using it online and for free, although you can only do the basics. Mostly used by professionals in the field, but may also be used by inexperienced people.
Pixlr.com
If you need a professional tool but don’t have much experience, since using Pixlr. It has an interface very similar to Photoshop but much simpler. There you can completely transform your photos and give it your personal touch.
PicMonkey.com
Is a online photo editor in which you can not only improve the images but also create them from scratch. It has multiple tools that you can use such as: design logos, covers and everything you need, here you have it.