Today, the rise of social networks is absolute, since they are online sites that they facilitate the connection, virtually, between people from anywhere in the world. Therefore, in order to establish this link, it is not necessary to know yourself personally, since are platforms dedicated to promoting interaction in such a way.
That is why, social networks are considered an ideal tool for create a marketing strategy for free, in order to publicize your brand or business and attract the attention of countless people. However, in professional termsNot all of these platforms are fully effective.
So, LinkedIn has been listed as one of the best alternatives out there to advertise, revealing your work experience and skills, in order to get a job. Taking into account that, it is a way that connects millions of companies and workers. To know more about her, we recommend you continue reading this post.
What is LinkedIn and what is this social work network for?
Founded in late 2002 and currently owned by Microsoft, LinkedIn is defined as a professional social network which, in general terms, is aimed at simplifying the process for establish professional and commercial relationships, more than personal relationships. Well, its main objective is to allow the connection between people looking for new business opportunities.
In this sense, when accessing said platform, what you will get are companies and professionals seeking to promote themselves, so you can network. Thus, thanks to its excellent benefits, today it is classified as the largest professional community around the world, aimed at creating a network of contacts in the workplace.
Consequently, this social network, mainly, serves to get contacts, attract quality traffic to your website, generate and take advantage of work or business opportunities based on your sector, gain visibility and optimize your brand or company. That way, even, you will be able to consolidate yourself as a benchmark in your professional division, find suppliers, get investors and watch or control your competition.
How is LinkedIn different from other social networks on the Internet?
Now this is a question that many people ask in the digital world, because, technically, all social networks tend to homogenize. Well, if one of them allows you to share links, they all end up offering it, just like with other elements. So, the doubt is born about what is the point of using LinkedIn or some other social network. However, the same technical homogenization that occurs in all these environments, adds value with respect to the differences between one platform and another.
In that sense, LinkedIn it is distinguished from the rest by being a professional social network which tends to promote or produce job-type opportunities, regardless of the sector to which the user belongs (engineers, doctors, electricians, advertisers, etc.). In addition to this, in LinkedIn not only do you have the possibility to share photos, for example, and upload your CV; it also allows you have your own personal space to display skills or abilities based on your professional life.
Which goes beyond having a social profile, because it is the first step to create your own brand. Also, unlike certain social networks like Facebook, Twitter or Instagram They can be used to promote fun, at leisure or when you want to relax and unwind from your daily mental activity; LinkedIn emerges as a job seeker and requires motivated online behavior to publish valuable content related to your professional sector.
Learn step by step how to configure your LinkedIn profile to attract the attention of more companies
Thanks to the fact that more than 71% of LinkedIn users consider that this social network It is the most effective to get a job, there are numerous professionals who choose to create a profile on said platform to advertise. However, to enjoy all its advantages in terms of work and marketing, it is essential to create a good profile in order to attract the attention of more companies or recruiters.
For this, it is valuable to follow a series of recommendations that can guarantee that your profile on this professional social network look perfect to achieve your goals quickly and powerfully.
Here, we highlight the tips of greatest interest:
Show a profile picture according to your business objectives
It is no secret to anyone that, on any social platform, the first thing displayed by users who visit other profiles is the main photo and, therefore, it is an element that you must take complete care of on LinkedIn. Therefore, if you want to look for a job or establish connections with colleagues and potential clients, do not hesitate to display a profile picture that looks very serious and professional.
Even if you are part of a company or company, you can use your profile picture as a branding channel to publicize said business. This, specifically, showing an image that contains the logo of said company. Also, avoid making mistakes like using old, inconspicuous, overly informal photos or selfies.
Personalize your URL corresponding to this social network
Another recommendation for your profile LinkedIn look much more professional, it's customize your URL based on the following format: "http://linkedin.com/your-name-and-lastname”. Which will influence that other users can easily find you and it will be much more aesthetic.
If you still don't know how to, you can customize your LinkedIn, the process to follow consisted of: Access the "Edit profile" menu and under your name, you must rest the mouse cursor on the URL that is shown there. Once that is done, you will see an icon of the configure menu and you have to click on it to finally select the link on the right side of the screen that says "Create a custom URL" and modify your URL by clicking on that link.
Add keywords to your LinkedIn profile
While true, keywords also known as Keywords, are considered as the essential components to give a specific content on the network and, in this case, the professional social network is not exempt from it. Thus, to enrich your profile and increase the chances that you will find it, you must add keywords.
In this case, it is truly important include the corresponding keywords. This means that if you work as a software developer, you can add terms like "Web Developer" in your profile title, for example. Also, lean on a tool called “Keyword Planner” It belongs to Google and allows you to locate the most searched keywords by Internet users.
Share relevant information for your labor sector
In order to optimize your profile on this platform, add added value and increase its visibility among other users, we advise you publish information of interest to your industry (such as current news, for example). In this way, many people will perceive your profile as a useful source of data and thus, you will be able build loyalty more easily.
Therefore, focus on making updates of great interest and as a result, you will get more recommendations and with that, greater visibility. It should be noted that, to provide valuable content, you can search various popular sources on the Internet based on your work sector.
Join groups in your industry
A very effective strategy to increase the visibility of your LinkedIn profile, is to join interest groups corresponding to your labor and / or professional sector. Considering that, first of all, are qualified as ideal spaces to meet other professionals in your field.
In addition to that, when you access a public group, the news will be shown in the Newsfeed of your contacts and also the interactions you make there. That way, you will generate movements in your profile that can attract the attention of other users.
Display a powerful LinkedIn excerpt on your profile
In case you did not know, the personal extract of your LinkedIn profile It is an indispensable element for all those companies or recruiters who select a candidate through this platform.. Taking into account that said extract refers to the little description under your profile picture.
That is why, when placing this extract on your profile, it is essential to dedicate as much time as possible to make it effective by identifying the ideal keywords. Whereas, it is essential betting on originality to attract attention and avoid describing yourself with traditional phrases like "Bachelor of …" or "Specialist in …".
Additionally, as we mentioned in the previous part, it is crucial to use keywords to gain visibility and of course to improve your SEO on the social network. Which must be terminologies that represent you and show you in searches for LinkedIn. Apart from that, focus on using direct phrases without excessive description, targeting a very segmented audience to capture their attention.
Specify your skills and knowledge
Another helpful recommendation for add value to your profile on the world's most famous professional social network, is to detail what your professional aptitudes and abilities are, in the corresponding section. Well, in this way, you will be able to adapt said profile perfectly to your work expectations and offer information of great importance to recruiters present on LinkedIn.
It should be noted that this platform allows to add up to a total of 50 skills in a profile, which can be validated to generate greater confidence in the users who visit your space. However, it is recommended to place 15 or less skills there and take care that the first three that are shown are the most special around your professional experience.