Although Pinterest has not yet managed to position itself the height of other social networks how Facebook, Twitter or Instagram. This platform has a large number of functions and tools which makes it ideal for your marketing strategy, so it is very important that you begin to familiarize yourself with this portal.
This platform stands out for being a collection of images by categories they can be uploaded by you or by other members of the social network. In this way, you will have the opportunity to show your customers each one of your products and services through images and videos that you have made.
Thus, Pinterest It has become the ideal place to find some inspiration and solutions, which has led it to become an excellent option for companies and entrepreneurs. That is why we are going to teach you a little more about this social network and why you should start using it.
What is Pinterest and what is this social network for?
It can be said that this platform is nothing more than visual social network where each of its members can share videos, images, infographics and any other type of content that is available on the internet where it currently has more than 320 million registered users. Where each of them can create your own projects online and in that way use it as a ideas drawer to share on the net.
All this has led it to be used as a catalog of ideas thanks to it allows archive, organize and share each one of your photo albumswhich you will be able to group by categories, either hobbies, interests, themes, among others.
Furthermore, it is important to mention that this social network is very similar to the style of Google+ and Facebook, but which works when instagram style where users should share multimedia files, Either for show your ideas or products. This is how here they have the opportunity to show all the complete processes in each of their publications.
Taking all this into account, it can be said that Pinterest serves so that all its members can interact and share information with other users, managing to get content of great value that manages to have a great social impact and monitoring. And it is that here you will not only have the opportunity to share your files, but you will also be able share everything published by the other members of the social network.
Pinterest vs Instagram Which is better and how are they different?
So much Instagram how Pinterest They are two visual social networks where its main strength is photographs and videos, thus allowing users to see in detail everything that the other members of the platform offer.
However, despite being two very similar applications, each of them has its own differences, which we will show you below:
- In the case of Instagram users can only place links in the bio. Meanwhile in Painters these links can be placed in each of photo albums, so each of the publications can take you to a blog, video, website or online sale, which will allow you show your products on a larger scale. Thus, Instagram just allow you to focus on the images offered on its platform, while this other social network also allows visit other websites.
- In the case of the hashtags you can also find a difference between the two applications, and is that in the case of Instagram this allows you to use up to total of 30 hashtagsbut if you use more than 11 you can look like a spammer which will not be beneficial to you. In the case of Pinterest you can also use the hashtags but if you use them you're just going to lose traffic because this will drive away links to your blogs or web pages. That is why the most recommended is to use only a hashtags unique related to your company.
- Other differences between the two social networks What is it blue photos work best on Instagram, while on the other platform they work better the pins with red color.
- Instagram stands out for receiving like in your photoswhich are used with higher frequency than pinners Pinterest, the same happens with the comments.
- In the case of Instagram It can edit photos through filters, while in the other social network this is not available.
- Instagram is a mobile app which is mostly used in mobile phones and not computers. Pinterest it is also a mobile app but it is still growing and is mostly used from the computer.
Considering each of the differences of these two social networks, surely you will wonder Which of the two is better? And is that being able to choose between one and the other is basically going to depend on what are your goals and the type of business you have. And is that if your main objective is get engagement then the best option for you is Instagram.
Whereas if your objectives are others like those of get more sales and increase traffic for your websites or blogs, so Pinterest is going to be your best option. However, for your business strategy the most favorable thing is that you make use of the two platforms, which will allow you to reach a greater amount of public.
Finally, it should be mentioned that the main difference between the two in terms of sales strategy is that Instagram does not allow links in the descriptions of your posts, which means that you will not be able drive traffic to your websites, Meanwhile in Pinterest if you can do it. That is why it has become the Second site to get web traffic behind Facebook.
Learn step by step how to create a Pinterest account for yourself or your brand
If you are not yet part of the Pinterest community and you want to join her so you can enjoy all its functions how upload photos, videos, send traffic to your websites, among others, then you will need to do register on your platform. Please note that this is a very simple process and similar to the records of other social networks how Facebook or Instagram.
In this way, follow each of the steps that we are going to teach you below so that you can open your personal account or for your brand:
- To start you must enter the official website of "Pinterest" and there you must click on "Check in".
- Then a box will appear where you should enter your email, password and age. You can also indicate if you want sign up with your Facebook or Google account. Once you have entered your data you must click on "Continue".
- Now a welcome window where you will be asked what you want to be called within the social network, here you simply must choose the name you want and select the button "Following".
- Another new window will appear where you should specify your gender, either woman or man.
- Once selected sex you must select the language and the country where you reside.
- The next will be select the categories that interest you the most, in this case you can select up to a total of five categories. This is done in order for the social network to only provide you with content that is of interest to you. Once you have selected the five categories you must click on "Done".
- After this you will have created your Pinterest account, this way you can start to enjoy all its servicesas well as share all your images and videos with other users of the social network.
Tips for using Pinterest and enhancing your brand strategy
As previously mentioned in the post, Pinterest It has become an excellent option to enhance what they are sales strategy, especially if you want Get traffic for your online sale, blog or website. This is because each of Your posts may be accompanied by a link.
This link is used so that users can go to a specific website where they can learn even more about product or service you offer. That is why here we are going to teach some tips that you can take into account so you can get everything out the possible benefit to your account in this social network.
To do this, follow in detail everything we will teach you below:
The pins
One of the advantages of Pinterest is that it allows you use the pins, these are the images and videos that you publish in your account of the social network. However, for what is the brand or sales strategy, the most important thing is the link that goes in the image, since every time someone is interested in your image or video will access your link and that way you will achieve get traffic for your website.
Turn your personal profile into a business profile
If you already have a personal account at the social networkso the best thing you can do is turn it into a business page, since this will allow you to enjoy all advanced presentations that this type of page offers you. Here you can meet the statistics and analysis of the pins, what are your enriched, promotional pins, among others.
Note that if you turn your personal account into business you must contribute all the data regarding your business, as well as its logo. All this will make the different users that access your publication they can know much more about it. Also, you should add your website to be displayed in your profile, thus allowing users to access it easily.
Be clear about the themes of your boards
most of Pinterest members often make mistakes when organize your boards, and it is that this tool is one of the most important to increase sales and visits on your website.
For this you must take into account the following:
- Keep in mind that if you do not have a well defined what are your main themes you may have some drawbacks in the expected results. The ideal in this type of case is that you are very clear that boards favor your brandas well as include those that interest the public.
- It is also important that you choose the most suitable names for your board, these must have a pretty attractive title and easy to remember and that describe your brand. In addition, you should bear in mind that each of your account boards appear individually so each of them must be achieved his own followers, this means that you must pay attention to each of them to achieve the desired success.
- Another point to consider is the description of each of the boards, this must be the most appropriate possible as well as introduce them keywords. All this will make it position very well within the platform.
Use very good quality images
Images are one of the most important elements in visual social networks, since they are in charge of attract public attention, so they must have very good quality and really attractive. With this in mind, it is essential that you can create pins they are very attractive, for this it is recommended to use vertical images which are more attractive than horizontal images.
You should also take into account upload colorful and not so dark images, the images that are saturated +/- 50% tend to have a better impact on society. All of this will your pins are repinned, which will allow reaching many more people. That is why you must use many infographics and images make them totally original and attractive that allow you to get a greater virality in them.
Link your pins to your websites or blog
If what you want is increase traffic on your websites or product page and so get Greater sales, then it is very important that each of your pins are accompanied by a URL. This will make all those users who are interested in your product visit the website to know more about him.
Use a cross strategy on social networks
The most important thing about having this type of account is being able to reach a more people, since from this will be the success that is had. Therefore, a good alternative to get more visits to your profile is using a cross strategy with other social networks such as Twitter, Facebook or Google+, since in this way you can achieve a Significant increase in traffic to your Pinterest profile.
Another way to achieve this, is promoting your account in the descriptions of other social networks, as well as in blog or forum comments. All this will help you new people to know everything you offer.