If we have a business or we simply want the world to know our brand, so Instagram must be the place where we should exhibit it. This great social network offers us a connection with countless people from our mobile.
But, to gain recognition, it's not just creating a profile on this social network, without further ado. We must also apply strategies and tricks that allow us to position ourselves. Today we will teach you everything you should know for a correct SEO on Instagram.
In this article, you will have the opportunity to educate yourself for free, about him SEO of Instagram. Normally these courses or guides must be paid, but here We offer it to you at no cost.
What is SEO on Instagram and what are the advantages of applying it?
SEO (Search Engine Optimization), is a marketing strategy with which the content of a web portal is optimized so that it appears in the top search positions in the big Internet search engines. Initially it was talked about exclusively to refer to optimization on platforms such as Google, Bing or Yahoo, but over time this has evolved.
Currently, social networks like Instagram are one of the main focuses of opinion on the Internet, and according to studies by platforms such as Forbes, people are thought to often check social media before making a purchase decision. I mean, they do a search on Instagram or Facebook to decide if it is a good idea or not to buy x or y product.
This has made the concept of SEO also extends to these platforms. As in all search engines, social networks have algorithms that determine the content they teach users. SEO on Instagram refers to the different optimization strategies of the videos, stories and photos that we publish on the platform to maximize its reach.
Hashtags are the «keywords» of social networks. How to search for them?
At SEO there is an extremely important figure such as keywords, which help us to position our content in certain searches. On Instagram, the equivalent to said keywords would be hashtags. Hashtags are tags that we put in the descriptions of our content with the intention of making it easier to find in a certain search niche. It is a much simpler system than that of the keywords that we usually see on platforms such as Google.
Since they contain much broader contexts, but in general terms they have the same intention; allow a user find the content they want more easily. The hashtags They have their peculiarities since there is no platform that tells us exactly how many searches are made monthly of these, but the same platform of Instagram what it does is indicate to us how many publications have been made with a certain hashtag.
Which is a data more related to competition within that niche that with the interest of the users as such. However, there are ways to identify which are the main search trends at a certain time, which will allow us to maximize the reach of our publications. We have a complete guide in which we explain in detail how to position in the different hashtags that you can read to learn more about it.
What are the most important elements to position a publication in a Hashtag?
If we want to properly position our publications, we must use the labels that they succeed with the objectives that we set.
Below you will know what are the most important elements that you should optimize in your publications to better position in all the hashtags:
Interactions
The interactions are without a doubt what matters most to all social networks. Let's think for a moment like these platforms. To them what they are most interested in is to make people spend a lot of time in them, consuming a publication after another without stopping. This is a factor that can only be tested with the interactions people have with each post.. The interactions are nothing more than the different likes and comments that accumulate the publications.
Both data have their valuation differently. Although most marketers talk about the importance of "Likes", it should be noted that these are not as relevant as the comments. A comment is much more valuable because in most cases, requires a previous analysis of the photo or video, which implies that the user has to spend more time appreciating the content to later give the most valuable information in marketing; its opinion.
For its part, although it is also a valuable piece of information since it indicates that the user has been attracted to the publication, a like contains much more "vague" and difficult to interpret information, because he could have liked the content or simply the design, or maybe the like escaped him wanting to enlarge the image. While a good comment is much more explicit.
Residence time
The second most important factor for positioning is residence time, which indicates the length of time that a user kept watching a video or looking at a photo. This information is usually defining for the platform since, as we said before, what she is interested in is that the user spends as much time as possible inside it.
Tips to maximize the reach of your posts with hastags
Below as an extra we will tell you what are the best methods to get the most out of hashtags:
Number of followers per tag
If we study the number of followers what about label we can know in theory the impact our publications will have. That is why we must always study the level of influence that our label has, because it is useless to publish something that has no scope. When we say tag with lots of followers, we also refer to those that really describe our publication, as we explained previously.
Let's create new hashtags
We return with identity. If we identify correctly we will surely have a large audience talking about us (positively). Without ignoring the hashtags that we can use to describe our publication, also we must attach one in particular that is repeated in all our posts.
But that instead of describing what we are publishing, express what our brand offers. Many of the big brands use this little trick, encouraging their audience to follow the hashtagso that be a unique label of the company or organization.
Image vs. Carousel vs. Video What type of publications do you rank best?
The images they certainly offer us a good positioning, but not compared to the one we received with the videos. Instagram uses an algorithm that allows better positioning to all audiovisual content, this happens the same in Facebook.
It is true that Instagram has not published in a defined way how their bots work. However, with the research we have carried out we can tell you that this social network positions by ranking, and one of the values it takes to measure this, is the density of the content. When we talk about content density, we want to refer to those where show more images or information such as carousels and videos.