Telegram is a messaging platform that resembles WhatsAppHowever, it includes a series of functionalities that adapt to the business environment and they don't have other competing apps like WhatsApp.
Despite this, it is still not exploited by many people in the world. Perhaps it is due to inexperience or ignorance, but once you know in depth everything you can achieve with it, you will not want to change.
In this post, we will give you all the details related to advantages of using Telegram for companies and how to get the most out of it. Take note!.
What tools does Telegram offer companies to improve their sales?
As we have been mentioning, Telegram It is the ideal platform to manage everything related to messaging within the workplace. The reason is that it includes a series of very interesting features that will allow you to facilitate communication with your team.
We mention some of the tools that it includes:
Privacy
One of the tools that makes stand out Telegram above others of its competition, is privacy. Allows your users to send messages to each other, without the need for private numbers to be shown to others of those involved. This is very useful if you lead a team where there are many employees. For example, if there is an important conversation and someone you don't want your mobile number to be displayed, you can do it perfectly with this messaging platform.
Specific channels and bots
Another of the most valued points is the possibility of benefit of two interesting formats for communication: channels and bots.
Each of them offers different advantages and apply to different cases:
- Channels: are designed as a one-way communication tool and it works when you want to get a message across to a very wide audience. You can use the channels as a kind of newsletter, which allows you to broadcast to a maximum of 200,000 subscribers.
- Bots: these were created in order to allow the user to do different activities on Telegram in an automated way. For example, you can configure alerts to be sent to work teams when meetings are scheduled.
It is certainly perfect for all work environment, because fits the needs of both a small business and one with thousands of employees and customers.
Message storage
With this functionality, messages are automatically archived in the cloud, to avoid loss of information. It should be noted that this it's perfect to save yourself the trouble of having to make backup copies. Apart from that, it makes it become a cross-platform application where you can access your messages from anywhere.
Web version
At first, Telegram It is intended as a mobile application. However, it has a web version so that users have access from their computers. In this way, you do not need to be glued to the mobile to review work messages.
Security
Finally, something that is highly valued in this application is the high security standard it provides. Includes end-to-end encryption by default and has the option to use encrypted secret chats. You will be able to protect these conversations with password and PIN in case you are talking about sensitive or private topics.
It also has protection against screenshots and it has a self-destruct timer that leaves no trace on the server of what you talk to a person. This self-destruct functionality applies to particular messages, and to entire chats.
Telegram channels How to use them to gain brand authority and improve conversions?
In summary, Telegram channels are a tool incorporated into the platform so that users can spread public messages to a very large number of people. When you make a post within a channel, it will be sent signed with the name of the channel and not yours. It is a very professional to send information to your team or clients. In addition, you can name other channel administrators besides yourself, to direct it too.
Although at first glance it seems that it is equal to a group, it is not. The channels are a unilateral way of communicationThat is, only administrators can add and manage the content provided there. The other users will only be able to see and share the information, but not interact. For his part, there are two types of channels that you can use, public and private.
Here we explain the main differences:
- Public channel: have an alias with which other users can be located within Telegram. Enough with type it in the search bar to be able to access it and join.
- Private channel: They are considered closed companies and to be added it is necessary to be done by the creator or via an invitation link.
Learn step by step how to create a Telegram channel for your brand
The use of Telegram channels It will help you to keep your team and clients up to date on the news from your brand.
To create a channel you must do the following:
- iOS: start a new message (by tapping the icon in the upper right corner on the Chats option). After that, enter New Channel.
- Android: Select the pencil icon from the chat list. Then click New Channel.
- Windows Phone: press the button + located on the bottom bar. Then click New Channel.
Once inside the New Channel, you must choose the name, description and photo (in case you want it). After select privacy of said channel, whether public or private. Where says Link, you can configure a Unique url for your channel that will facilitate the entry of new members. By last, proceed to accept and start inviting as many users as you want.
Tips to get the most out of Telegram for your company
As you could see, this is a platform that has many benefits for work environments. Apart, includes a series of very interesting functionalities They can be of great help and will facilitate your communications.
Take note of the following tips to make the most of Telegram:
Set the most important conversations
It is always necessary to maintain constant communication with team leaders or certain people in your company. Therefore, it is essential have some chats pinned to access them quickly.
The way to do it is as follows:
- Tap and hold a conversation on the main screen until selected.
- Once it's selected, click the pushpin button on top.
- To do it in the desktop version, right click on the conversation and tap Pin to top.
Use bold, italics and monospaced
Many times you have to resort to highlight texts with certain elements to be able to transmit a message in a more efficient way. Thus, Telegram Allows you to use bold, italics and monospaced.
To achieve this, simply use a series of symbols before and after each word:
- **bold font**: write the text in bold font.
- _italics_: write the text in italics.
- «` Monospace «`: write the text in monospace.
Change the font size in a chat
This tip is very useful if you find it difficult to read the letters of a chat due to its default size. You can adjust their dimensions. If you want to modify it, you just have to enter Adjustments and then a preview before accepting changes.
Let's see the steps below:
- Inside the main screen, enter the menu button Located at the top right, or display by sliding your finger from the left of the screen to the center.
- In the options column, click Adjustments.
- Then enter Chat settings.
- Move the bar Text size to change it according to your needs.
Maintain privacy
If you want protect you from prying eyes, this functionality will be perfect for you. You can configure access to the app with a Login PIN. You can also block it with your fingerprint, Configure the self-locking over a period of time or lock screenshots.
To carry out these configurations follow the steps below:
- Enter the main screen and press the menu button at the top right. You can also display it sliding your finger from the left side of the screen to the center.
- Inside of option column, enter Adjustments.
- Click on Privacy & Security.
- Once there, tap Lock code.
- After configuring the PIN, you will enter the section Lock code where you can change the PIN and disable or enable the fingerprint unlock feature.
- You can also choose between activate auto-lock after a while, or show the content of the app in the mobile multitasking.
Set user names instead of phone number
In the workplace, it may be more convenient to give your username instead of your phone number. It is a perfect solution for all those who prefer to maintain their privacy. With Telegram it is possible to create a username and share it instead of directly passing your contact. In this way, other people can find you or even look for you in the app with that name.
The steps to create one are:
- Inside the main screen, click the menu button located at the top right. You can also do it by sliding your finger from the left side of the screen, towards the center.
- In the options column, enter Adjustments.
- Then click on the option Alias.
- There you can create or change your username.
Please note that the app allows you to create a name with letters from A to Z, include numbers and underscores, with a minimum length of 5 characters.