Companies make use of social networks (RRSS) to publicize their brand, products and content. The receptivity usually varies according to the types of social network users. If you want to know what they are and why you should know them, continue reading.
The social networks (RRSS) They are digital platforms that promote interaction between people around the world. Often managing a social network account is not an easy job.
The interpretation and tastes of the users are totally different, and this can be both negative and positive. How Community Manager You have a mission to encourage dynamic participation.
Why is it important that you know the different types of users on social networks?
The account management in RRSS seeks to share relevant strategies, activities or data about the brand in question. Here, users exercise a very strong active participation, since they are the ones in charge of positioning the content of an account. For this reason, it is important that you know the different types of users on social networks.
Feedback is one of the most important aspects during the brand growth. Users go on to become ambassadors for the account, and begin to viralize its content. However, not all users respond the same way.
It is essential that the Community Manager knows his audience. Even more important is knowing the types of users that make up the public. A bad publication can compromise the interest of certain people. It can also be the case of an excellent post with few interactions.
On some occasions, users often argue with each other. At such times, the account administrator should learn to know which are the problematic users, and how to avoid publishing problems. Knowing the different types of users in social networks allows the community manager put together publications that are attractive for each sector. In addition, healthy and respectful interactions are promoted.
List of the main types of users that we can find on social platforms
Millions of users actively live on social networks. Creating eye-catching and interesting content for everyone is an arduous task. For that reason, we provide you with a list of the main types of users that we can find on social platforms. This way you can recognize who is constantly participating in your accounts.
Let's see below:
New or novice
They are the users who have just arrived at the account. It is likely that the content of the brand appeared at the beginning of Facebook, Instagram or Twitter. They also usually arrive at the recommendation of some other follower. The vast majority of other users derive from this user. At the beginning they are not so participatory. Normally, their most frequent interaction are "Likes". Occasionally they usually share or comment. They do not know what the matter is about, but they are coupled with the passage of time.
Hooligan or fanatic
They are the users who love, with much emphasis, the products and content of the brandto. They are quite effusive people, and do not usually receive criticism of the account with much pleasure. The term Hooligan refers to fans who start disputes in sports stadiums against fans of the opposing team. On social media, Hooligan users may simply be content worshipers. However, a portion of them can take any negative comments personally.
Ghost
They are the users who do not comment or participate actively. On certain occasions, they may communicate by private message. Do not do comments, much less is part of the dynamics. They view the vast majority of photos, videos and publications, but do not express an opinion on it.
Troll
Troll are users who are only dedicated to disturb other users. They do not add anything positive to the account. In fact, it is convenient to block them when you have them identified, because they only cause problems in the comments section. In addition, troll often harm the community manager, through obscene and rude messages.
Hoygan
The term "Hoygan" refers to Internet users who do not meet the basic rules of good spelling. The name is a substitute for the word "hey." Such errors are often caused by carelessness of the keyboard. However, others are due to the low cultural level of certain users. They are habitual characters in social networks.
False profiles
They are users who impersonate the identity of others. The practice is common with celebrity accounts. However, it can also happen with regular users. Fake accounts benefit from using other people's profiles. They are potentially risky people, and must be reported to the social network.
Proactive
They are the best kind of user you can find on the Internet. They contribute knowledge, constantly participate and generate peaceful debates with the rest of the community. They are responsible for sharing the content of the account, and also provide their comments. It is through proactive users that more novice users reach the profile in question.
Critical or selfish
They are users who frequently consider knowing more than the brand. They take outside resources to assert their points, but they contribute nothing in the debate. Similarly, criticize every post. They are toxic characters, and can cause conflict with proactive users. Although it is not necessary to block or report them, it is important to have them under surveillance, because after a heated discussion, they can become problematic.
Spammer
Spammers are users who are dedicated to spreading advertising messages in as many accounts as possible. Spam is a method of attracting attention on the Internet. They are considered as "junk comments" or "junk mail" because they do not contribute anything to the usual flow of user interactions.
Spam accounts fill the comment section with unsolicited advertising, which can be annoying for the rest of the community members. It suits report spam accounts or simply block them indefinitely from the profile to keep the post's comments clean.