In a simple way, It can be said that WhatsApp Business has been an instant messaging application focused on companies. It is basically an alternative to its sister app, WhatsApp Messenger, but with a series of options aimed at the business environment.
It is perfect for efficiently manage communication with customers, regardless of the magnitude of them. Thanks to this, you can manage chats, set automatic responses, among others.
So that you know much more in depth about it, we share everything related to What are the best functions and tools that WhatsApp Business offers us? In addition, we will also show you some external options that you can use to enhance your strategy within the platform.
List of all WhatsApp Business functions and tools to boost your business
To be able to access all the functions and tools that WhatsApp Business has to boost business, it is necessary to enter the option called “Company settings”. Right there, you can take a look at the functionalities focused on the business environment. Yes you enter the profile section, You can fill in all the information corresponding to your business such as hours, location, name, description, email and other information.
Apart from that, you will find other much more interesting alternatives, keep reading to know them:
Absence messages
If you are not available to respond at the moment, this application provides you with the alternative of absent messages. It’s a text with a maximum of 200 characters that is sent to those who write to you when you are not available. It is a way of letting your clients know that you are not available at the moment. It is recommended include there the schedule in which you will be. It should be noted that these messages are only sent when you have an Internet connection.
To configure it, follow the steps:
- Tap on menu and go to the option Settings.
- Login to Company settings.
- Head towards Absence messages and activates the function.
- Click on the message and write what you want.
- Confirm by clicking Okay.
- Select the schedule that suits you.
- Choose the list of recipients.
- Click on Keep.
Welcome messages
As its name indicates, within WhatsApp Business you can establish a standardized message to be shared automatically with all those clients who communicate for the first time. Also applies for those who have not contacted you for a period of more than 14 days. The character limit is 200, and you can add emojis to it to make it much more user-friendly and visually appealing.
Regarding its configuration, follow the steps below:
- Go to the menu and enter Settings.
- Select in Company settings.
- Click on Welcome message.
- Activate the button
- Click on the message and edit it according to your needs.
- Select from the list the recipients to whom it will be sent.
- Tap on Keep.
Quickly answers
This is one of the functions that made WhatsApp Business became so popular. They are nothing more than phrases that are previously recorded and that, through a shortcut that you have configured, you can fill in automatically just by typing the keywords.
For example, if you add “/ thank you”, a predetermined answer such as “Thank you for contacting us. It has been a pleasure to help you “. It is perfect for responding to common messages that customers often make. Within specification, you can have a maximum of 50 automatic replies associated with your account. Each of them can include not only text, but also other resources such as photos, videos, GIFs, etc.
If you want to configure them, do the following:
- Go to the Company settings within WhatsApp Business.
- Login to Quickly answers.
- Click on Add (+) to be able to create the ones you want.
- Write the quick answer you want. You can put emojis or other resources on it.
- Create the shortcut that you will use on the keyboard to access that answer.
- Enter the keyword you will have the quick answer to easily find it when you go to use it.
- Tap on Keep.
Statistics
Another feature that many do not appreciate enough is the access to statistics. Through them, it is possible to know in detail the data referring to each of the chats with your clients, to verify that they were sent, delivered and read.
Added to that, you can take a look at the level of interaction you had with your customers, as well as the hours in which the largest requests were submitted. If you want to access them, you just have to press on the three points that are located on the upper right side. Once there, click on Company settings. After that, go to Statistics and ready.
When you enter, you will have data such as:
- Sent messages.
- Delivered.
- Received.
Labels
For its part, from WhatsApp Business you can also organize your entire contact list according to what you want. In this sense, you can identify customers, family or friends by using personalized labels in WhatsApp Business with bold names and colors. Without a doubt, it is an excellent idea to manage each of your clients according to various criteria.
In order to configure them, apply the following procedure:
- Click on the three dots that are on the right side.
- Press on Labels.
- If you don’t have labels yet, start creating them. You can also edit the ones that already exist, in case you have.
Direct link
This is a way of provide your contact details without having to provide a phone number. So, you have your own link to share with your contacts so that they find you quickly. For example, you can link from a QR in your own establishment or on a business card. Then, all you have to do is scan it to access it.
Catalogue
From this tool, you have at your disposal the functionality of show your products and services in a more practical way And simple. Thus, you can create your own product catalog in a few simple steps. Usually, This resource provides interested parties with valuable information. Apart from that, if it is well managed it can lead your business to close sales as quickly as possible.
To create your catalog, you must:
- Click on the three dots at the top, specifically on the right side.
- Press on Business tools and then in Catalogue.
- Get in Add items and place the image with which you want to accompany the article.
- Write the name of your product.
- Add the price of the product.
- Include a description of the same.
- Add purchase links and ready.
The best external tools to enhance your WhatsApp Business strategy and be more successful
If you want you strategy within WhatsApp Business be successful and get the conversions you want, it is practically essential combine it with the use of other platforms such as Instagram, Facebook or your website. The question is How to do it?. It really is simpler than it sounds.
Consequently, we are going to explain the best external tools that you can use to boost your business in WhatsApp Business:
Instagram Stories
Instagram is an ideal social network to share valuable content. By now, your company or business must have an account here where you show your services or products, offers, campaigns, launches, etc. Then, if you already have it created, Post valuable content that may interest your type of consumer in the stories.
Later, use the “slide” option and redirect them to your WhatsApp account so that they contact you. However, it should be mentioned that it is currently a function that allows Instagram only to accounts with more than 10K followers. If you have not reached that amount, you can also use the other strategies that we will mention later.
Instagram profile
As we have been explaining, to add the “Slide” in the Instagram stories, it is necessary to have more than 10K followers. But that is not a limitation, since you can also choose to add the link to your WhatsApp Business on your Instagram profile. You must go to the section Website within IG, and place the link that directs users to a direct chat with your company. Thanks to this, they will be able to contact you efficiently.
Facebook and Instagram ADS
Another of the good strategies to grow or reach bigger clients, is through the paid advertising. So, take advantage of Facebook and Instagram ADS to show your products or services on both social networks. Now, How to implement it with WhatsApp Business?. Very easy. Use a button that sends users directly to a chat from WhatsApp, so that they can clarify their doubts, request information, etc.
Newsletters
If you want to keep customers or contacts updated in your database, it is a very good idea to take advantage of email marketing and newsletters. When you go to design one, you can attach a button or link that directs the person to the WhatsApp Business chat.
As a consequence, you will be able to complete the purchase. To do so, it is recommended that after making the offer, add your contact so that the user only has to click to write to you and request the information they need. For example, you can write a text that says: “Click here to communicate with us via WhatsApp “, and that this go to WhatsApp Business chat.
Landing Page
It is one of the most effective strategies when you have a website. We recommend you create a landing page when making a launch, promotion, etc. In it, you can integrate the chat option WhatsApp for all those who may be interested to ask.