The marketing strategies on WhatsApp that focus on the use and exploitation of the app, are usually very effective. One of the main reasons for that is that said instant messaging platform is the most used in the whole world.
This translates into quite high scope possibilities. But it is not enough to implement a good method to reach potential customers, because it is also necessary to have the help of platforms that allow you to measure their effectiveness.
Consequently, throughout this post, we will share with you What are the best tools and software to manage WhatsApp Business marketing campaigns? In addition, we will tell you how to study the efficiency of your strategies.
List of the best tools and programs to manage your ad campaigns in WhatsApp Business
One of the most innovative ways to attract the attention of new clients for your company, It is through the use of mass messages or other marketing strategies by WhatsApp. To evaluate efficiency, take advantage of the use of programs and tools designed for it. These will allow you not only to send massive messages, but also to study their impact on users.
Take note of the most recommended to manage your ad campaigns:
WhatSendapp.com
This is an excellent alternative for those who need a program that allows them to send mass messages by WhatsApp Business. Among its main advantages, it is worth mentioning that it is possible import contacts from CSV files, TXT, or with copy and paste. If you wish create different variations of the same message, to share it with different target groups, you can also do it.
Other of its most outstanding features are:
- Send messages to unsaved contacts.
- Website intuitive.
- You can attach images or videos to mass messages.
- Message scheduling at specific times and spaces.
- Compatible with Windows.
- In its free version, allows you to send unlimited test messages.
WhappBlaster.com
This is another very useful bulk messaging software for WhatsApp. To make the texts more effective, you can attach images or videos to them and add subtitles to them from this program. It should be noted that it has no limitations regarding the number of characters used. As a consequence, let your creativity fly and write messages that generate conversions without restrictions.
When it comes to some of its standout features, you will find:
- Sender ID customizable.
- Includes function delay control.
- You can create and upload a customer database.
- Ensures delivery of messages 100% of customers.
- Control speed.
- Publication automatic in groups.
- Turn module of text.
- Medium multilanguage.
RapBooster.com
When it comes to reliable and popular tools, RapBooster should not be overlooked. It is the main option for those who want to boost their marketing campaigns and maintain a good relationship with your customers. It has more than 800 million users in the world. Apart from sending mass messages, this open source software is ideal for adding images and videos to your texts.
Other more specific characteristics are:
- Shipment group messages.
- Answers snapshots in a chat.
- Reports instant delivery.
- Possibility of importing and exporting data from .text and Excel files.
- Intuitive to use.
- You can send multiple files attachments at the same time.
- Offers configurations advanced shipping.
- Manage multiple channels and accounts.
- Compatible with Windows.
- Provide support for multiple file formats.
Menshink
This is another of the most profitable ways when it comes to reaching a broad customer base. It is highly recommended software, as it includes many features that favor small businesses.
In this sense, it is worth highlighting the following functionalities:
- To elaborate attractive messages.
- Create content relevant based on location.
- Design campaigns marketing by WhatsApp Business.
- Integration with other apps and websites.
- Compatible with Windows.
- Allows to monitor sales.
Whatso.net
It is positioned as one of the leading names in the market, reaching a number of people who use it from 25,000 users around the world. It is recommended for small and medium-sized companiesas it has a new anti-blocking technology. Besides, it is a great ally at the time of boost sales through WhatsApp Business.
Other of its main characteristics are:
- Personalization automatic.
- Supports formats multimedia.
- Medium 24 hours a day, 7 days a week.
- ID sender’s customizable.
- Supports multiple languages.
- Compatible with Windows.
- Offers a version free.
- For more advanced options, the service must be contracted.
WhatsHash
This option is very intuitive and easy to use, so you don’t have to be an expert to take advantage of it. If you want to make your brand visible, WhatsHash is ideal for your needs. An interesting aspect is that it allows you build a customizable broadcast list, to share relevant messages to groups, segmented by categories. Besides, you can add custom response templates and manage different CRM operations, without spending a lot of money. To access your website, copy the following address www.vepaar.com
Other of its notable features are:
- It allows the creation, monitoring and scheduling of campaigns.
- Supports shipping of multimedia files.
- Compatible with Windows and MacOS.
- Offer plans according to your needs.
Learn to analyze the results of your WhatsApp Business campaigns to know what you are doing well on the platform
All campaigns you carry out for your company, the results should be monitored and studied at the end. The best way to do it is through KPI’s study (Key Performance Indicator) or as its name in Spanish indicates, Key Performance Indicator. Simply put, they are metrics that help you summarize information about the effectiveness and productivity of your actions throughout the campaign. Based on them, future decisions can be made with the welfare of the company in mind.
So, below we will show you how you can analyze the results of your WhatsApp Business campaigns, to know what you are doing well on the platform:
Open rate
This is the first KPI to study. It’s about the number of users who opened the message once they received it. It must be taken into consideration that more than 90% of people read a message in the first 3 minutes of reception. In addition, in this information delivery format, up to a 98% open rate is achieved.
Then, it means that its effectiveness is really impressive. Therefore, when you go to design your campaign for WhatsApp BusinessRemember to take this aspect into consideration. You can check if the message was opened, at what time and the date.
Shipping rate
Next, you will find the shipping rate. It is the percentage of successful delivery, based on the total number of clients or numbers that were taken into account for the strategy. So if you want to have an optimal delivery rate, you will have to activate and keep your database updated.
Response rate
This is another of the most important in any strategy that includes sending mass messages. In short, it is the list of users who interacted or replied to messages that was shared with them.
An average person takes about 90 seconds to reply to a text message. In the case of an email message, increase to 90 minutes. What does that mean?, what you must make sure that the content to send is of quality, have Call to action or CTA, to encourage them to respond as soon as possible.
Click rate
This indicator is very simple and refers to the clicks that the user gives on a link included within a broadcast message. If in your campaign there are messages that have a link to your website, social networks, etc., you can measure how much impact that text generated.
To get that figure, divide the number of clicks the link received by the number of times it was sent. As a consequence, you will know exactly if the strategy is really having the desired effectiveness.
Delivery time
Delivery time It is measured by the length of time that the message is sent towards your final destination. To give you a reference, all good broadcast message services have an average delivery of less than a second. While the shorter the shipping time, the greater the chances of generating effective transactions. Make sure that the content and responses reach your customers as soon as possible.