In the XXI century digitization is a phenomenon that is more present than ever. In the last decade we have witnessed the transition from analog business management to almost entirely digital work.
The oldest companies, in general, they tend to have a greater resistance to the change involved in converting all procedures to digital work. However, a digital work environment can produce an exponential increase in productivity.
If you run a company that hasn’t made the switch to digitized ecosystems, and you feel unsure whether you should, then this article is for you. In the next paragraphs we will show you exactly why you should digitize your business as soon as possible.
Why is it necessary to digitize a company and take the step to the online world?
Companies must face a series of processes depending on the economic activity to which they are engaged in order to stay operational. Its production dynamics begins with the obtaining of raw material that goes to manufacturing, storage, distribution and other repetitive and sometimes complex processes.
What can be solved by digital systems that cover them through simple applications. Technology is within the reach of people, for these cases there are services such as SSolutions Four Eighty, with which you will discover how easy it will be to digitize your company following the recommendations of expert professionals in the field.
Steps to digitize a company and be successful on the Internet
The digitization is a process that has become necessary so that companies adapt to the day to day.
Therefore, if you want to transform your company, take note of the following:
- Identify each of the key factors of your business, such as objectives, markets and clients, in order to be clear about the context in which it operates and the current situation of your company.
- Analyze the competition to establish strategies that can represent advantages when selecting your digital audience.
- Establishes which are the most suitable channels to advertise your brand and offer through them products and services at better prices than the competition.
- Hire platform services that have applications with cloud storage, softwares that adapt to simplify repetitive tasks and supply chains that add more value to your business.
- Select digital systems to keep you in constant contact with customers and suppliers to resolve any situation in the shortest time possible.
- Implement a CRM to store all the information on the same platform to which each of the departments involved have access, without additional procedures and with just one click.
- Use the advantages of mobile technology to control all processes remotely or stay in communication with your staff.
- Automate as many tasks and processes as possible, optimizing professional performance and work performance to the maximum.
- Constantly train your employees in the management of digital systems and incorporates new professionals in those cases that are necessary, such as data analysts or cybersecurity experts.
Digitize your company it is the fastest way to do efficient routine operations and reduce production costs. In fact, nowadays when many professionals provide their services remotely, With automated systems, processes are covered and productivity is maintained with fewer employees.
Your business requires changes that allow it to stay afloat in times of crisis, for this you must depend less on external conditions and take advantage of the benefits of technological advances and the global reach of the internet.
Adopt a digitized system for your business will be to build a base of operations that directs all processes to offer users a constant supply of quality products that meet their needs at low cost and are competitive within the market in order to maintain their preference, choosing your brand over many others.
Success stories of companies that took the step to the digital world
The procedure to digitize a company is quite straightforward, there have been few who have decided to convert their management processes to digital formats through these steps These companies have carried out all the necessary steps to transcend from analog work to digital management and operation, so they are the best examples on which you can base yourself in case you want to digitize your own company.
Let’s see next:
Paris stores
It is a retail chain founded in Santiago de Chile and that has several locations throughout the country. It is one of the largest department stores in Chile and provides a wide variety of productsfrom clothing to appliances and household items. Recently, around the end of 2022, started their online ordering service from their virtual store, and they got to the point of offering a promotion to virtual buyers: fast shipments of 24 hours in the metropolitan area.
Unilever
This multinational is the owner of a large number of brands of daily consumables, such as AX, Hellmans and Knurr, becoming one of the largest companies in the UK.
This company has made the leap to digitization through a variety of procedures:
- Added automated processes to the creation of your products
- Collection of data from your digital media for personalized promotional campaigns.
- He dabbled in interactions through virtual reality.
- Optimization of strategies and processes e-commerce
BBVA
It is one of the best known financial groups in the world, which has undoubtedly marked a milestone in the digital banking sector through the creation and application of various products and resources. Its inclusion in the digitization of processes was not only natural, but it was what the banking sector needed, and it has been one of the pioneers in the creation of mobile banking applications, facial recognition and total digitization of your clients’ accounts.
Heineken
It may not be much to expect from a brewing company, but for a company of the caliber and seriousness of Heineken, it is a logical step to optimize your procedures to improve your productivity. In this case, the Spanish headquarters of the brewery has presented your first smart installation that works through the Internet of Things and a permanently active digital server that is used to automate the request and manage the delivery of raw materials.
Best buy
It is one of the most recognized electronic product distributors in the United States, and it is the point of trade for anyone who wants to equip their home or office with electronics. If its beginnings come, it had a bit of resistance to start its digital efforts, to date it is one of the most successful companies.
It has a digital shopping platform which has allowed it to expand its reach exponentially, and together with digital marketing strategies, it has been able to improve its delivery times, facilitate the purchase of products and improve customer advice.
The Home Depot
The Home Depot is one of the most popular home goods stores in the US, has a wide variety of household products at very reasonable prices and, by adopting digital marketing strategies, one of the best shopping experiences. In 2017 invested in a team specialized in digital interaction with their clients, what became the opening your website and your delivery and distribution service, in addition to the collection of data for the optimization of the offer of its products.
Hasbro
Hasbro is the quintessential toy company and has been for decades. However, it has had a tendency to stick with outdated sales tactics until its revenue fell dangerously low in 2012. Thereafter, Hasbro has applied digital marketing strategies focused on the collection of online trend data to focus marketing campaigns, boosting your social media and targeting your promotions to a new target audience.
Nike
It is one of the most prominent clothing and footwear brands in the world, and even then, there was a short period of time in which it began to become obsolete. At that moment, Nike optimized its marketing strategies and digitized its procedures. Focused on a data analysis strategy for creating more effective marketing campaigns, which resulted in a more direct connection with their customers through online sales procedures.
Honeywell
A technology company of the caliber of Honeywell has collaborated with the digitization of countless companies, and it was only a matter of time before it was transformed to digital management. Your process was based on the streamlining of its internal processes in order to improve the quality of its business relationships. In addition, by using digital solutions for internal procedures, Honeywell has introduced new methods of interaction with its customers.