WhatsApp Business Price How much does the business version of WhatsApp cost and which one is the best for me?

WhatsApp Business is a secondary application of WhatsApp Messenger, specially designed for small and medium-sized businesses. Through it, it is possible to maintain effective communication with customers.

Within the most remarkable characteristics of her, it can be mentioned that allows promoting products and services, answering common questions to users automatically, etc.. Without a doubt, it is a good way to facilitate and optimize time when it comes to serving your customers.

However, there is a very recurring question related to this service. It’s about WhatsApp Business prices. In this post, we will tell you How much does the business version cost? And which one is better according to your type of business.

Is the WhatsApp Business application free or do I have to pay for it?

First of all, it must be clarified that downloading the app itself is free, that is, any type of person has access to it. With its free version, you enjoy a series of very interesting features. In this way, it is a good option for small and medium businesses who want to provide the best service to their customers. From a friendly environment, just like in WhatsApp Messenger, you can take advantage of the tools it offers.

When a little more in-depth is investigated about whether this app is paid or notIt should be explained that it depends on certain factors. There are some services that you must buy, so it is not entirely free. Prices vary according to the type of account you want to have, and the location where you are. So if you want to know much more in depth on the subject, read on.

Limitations of the free version of WhatsApp Business When do I have to pay for the app?

As we mentioned, although it is true that the download is free there are certain limitations regarding its use. For example, when you reply to commercial messages or inquiries within 24 hours, the service is free.

But, once that period is over, you need to pay a certain amount. In addition, find the costs of sending transmissions to customers. The charges for this service will depend on your location. In summary, yes you have to pay for certain features within the platform. Although they are not very expensive, it is necessary to pay a certain amount. In this sense, It should be noted that all this depends on the type of account you have contracted.

WhatsApp Business account types

In order to understand much better how payments work in WhatsApp Business, It is convenient to start by explaining that it will depend on the type of account you use. Then the account type is set according to the size and needs of your company.

For you to know more thoroughly, we explain each one of them:

WhatsApp Business

This is the main version you choose when you download the application. Its launch was in 2018, and the goal was allow owners to separate messaging from personal use, with that of a much more professional use.

It is easily distinguished because has a different logo than WhatsApp Messenger. Among its functions stand out the quick response, use of labels to organize contacts or chats, automated messages, etc. It is the most used option, since you don’t have to pay for it to enjoy their services. Thanks to that, its popularity increased considerably. What’s more, can be downloaded on Android or iOS devices.

Whatsapp Business API

On the other hand, there is the Whatsapp Business API. It has been the paid service of said application. Its main objective is to meet the needs of slightly larger companies. In this sense, these types of companies tend to have clients all over the world, so they require slightly more powerful platforms that offer more efficient communication features. Starting from there, with the WhatsApp Business API you can establish your profile with important data such as email address, website, etc.

Added to that, it provides messaging tools to assist clients, and another series of quite interesting resources. If you want to use this version, you have to know that it is not fast access as with the previous option. Thus, to use it you must have the approval of the entire WhatsApp team. Besides, a differentiating detail is that you must reply to messages within the first 24 hours. In case you don’t, your answer will have a cost that is established according to your location.

WhatsApp Business API limitations

Before explaining about the limitations that the WhatsApp Business API has, you should remember some aspects such as:

Responses within the first 24 hours that you give to your clients are free. After that time, you have to pay a fixed price for each message sent.
The cost of each message It is established according to the number of notifications you receive. In this case, WhatsApp considers market operations by looking at the country code of each recipient, rather than the sender.
If you want to verify the invoices, you have to go to “Business Manager” and mark on “Payments”, which is located below the settings icon.

Understanding this, we can already talk about some of the limitations of the API WhatsApp. Basically these limits are determined by how many clients you can send messages each day. That applies regardless of the conversation channel, new or existing.

Then, the boundaries of the enterprise API are located within a tiered system. By registering your company number, you are at level 1. This allows you 1,000 unique customers every 24 hours. Level 2 gets you to 10,000 clients, and Level 3 to 100,000 clients every 24 hours. This implies that you can change the levels. In this way, there are different reasons why you might need to change levels..

Some examples are:

Classifications above average quality.
Number of users that they receive your messages weekly is high.

So if you want to check the quality rating of the API, you must visit your “WhatsApp Manager” and click on “Insights”, there are three different states differentiated by color:

Under (Red).
Half (yellow).
High (green).

In case of to use the business API, it is essential to maintain maximum quality. That means messages should be personalized as much as possible, as well as follow messaging policies. Equally, if you want more information, visit the following link: https://developers.facebook.com/docs/whatsapp.