It is common for people to communicate with companies through instant messaging. Because of this, WhatsApp recently launched the WhatsApp Business app, which is a version oriented to small and medium organizations.
With this tool SMEs can improve the position of their brand through marketing strategies and have a better interaction with customers. This can be done just by downloading the app.
If you want to know how you can get the most out of WhatsApp BusinessKeep reading because you will find the best tips that will help you with this task.
What is WhatsApp Business and what is this tool for?
WhatsApp Business is a free instant messaging platform. It is characterized by offering special functions that are aimed at small and medium-sized companies. It has a graphical interface similar to that of WhatsApp Messenger and among its most important advantages is the possibility of include the address, an email and the website of the company.
In addition, it allows consulting statistics to know the messages which were sent and which could be read, being the option of and automatically respond to customers one of the most outstanding features. Most important of all, both corporate and personal messaging are supported, so a device can have installed these two applications at the same time. It is available free for Android and iOS phones and it has a web service that allows working from computer.
What functions and features does WhatsApp Business offer for companies?
WhatsApp Messenger is characterized by having end-to-end encryption, reason why the security that there is in the communications is one of the best that exists among the instant messaging available. It is the same with WhatsApp Business, so that Every time you want to communicate with your clients you can be calm, since the conversations will always be private. Other features provided by WhatsApp Business is that Messages can be scheduled to send to clients.
This way you have the option to send an automatic message every time you receive a recent chat. Or, choose a specific time to send new messages. You must not forget that with this WhatsApp app you can display additional information regarding the version Messenger. In other words, you will have the possibility of publishing an email, your business address, office hours and a link to the Url from the corporate website.
Benefits Why should you include Whatsapp Business in your advertising strategy?
Among the most outstanding benefits that you will get when you include WhatsApp Business in your advertising strategy, are the following:
- You will have a differentiation factor with respect to competition. I mean, when you include WB Within the strategic tools, your audience is likely to recognize in you greater authority regarding your competitors.
- With WhatsApp Business you create more communication channels. Being one of the most used instant messaging, having a business account increase the options so that your clients can communicate with you quickly. In this way they will feel more confident, since they can bring your questions or problems in a more efficient way.
- Increase customer loyalty. By having the ability to generate automatic messages, you can configure some chatbot so you can guide the client on particular issues. Therefore, the perception that your audience will have regarding the service you provide will be valued as positive.
- You can have control over your employees. By having the option to examine the statistics of sending and receiving messages, you will obtain more direct access to the efforts made by your employees who are in charge of customer service.
Tips and tricks to get the most out of WhatsApp Business for your business brand
We will show you below different tricks and tips that you can use to get the most out of WhatsApp:
Create a welcome message
WhatsApp Business It allows you to establish a welcome message by default in which all the information related to the company is found.
To achieve this you will need to go to the Menu and then continue with these steps:
- Choose Adjustments.
- Go to Company settings and click on the option Welcome message.
- Then click Send welcome message.
- Click on the message so you can edit it and write what you need.
- When you are in the recipient list You must choose if you want to send a message to everyone, to those who are not in your contact list or to some.
- When you have finished you must click on save.
Work with quick responses
With this business application you can send predefined responses with a single click. This will help you to demonstrate to the customer that you have received the message and that you are currently unable to reply.
You will need to follow this guide to perform this trick:
- Choose Menu and then tap Adjustments.
- Find the option Company settings and click on Quickly answers.
- Then choose Add (+).
- Enter the message you want to preset automatically and then click save.
Once have the message ready and want to use it you must open the chat and in the text box click "/" and then select the quick response you want to send. Finally, tap Send.
Use tags in messages
When you receive a significant amount of messages in your account WhatsApp Business you can label them according to the customer or with the category you want. This tool will help you to find a chat faster, not waste time and dedicate yourself to all matters without forgetting anything.
To do this, you will have to follow this step by step:
- Once you get the message keep it pressed until a pop-up window appears.
- Choose the option labels and take the category that suits you, you can also create a new one in the same step.
When you want to find a tagged content you will have to go to the chat list and choose More options. Next, you must click on Labels and then choose the label you want.
Create a message distribution list based on the tags
WhatsApp Business will allow you to create a broadcast list so you can send messages by default according to a category or customer label.
If you want to benefit from this trick, you should do the following:
- Click on More options and then choose the tool Labels.
- Choose the label for which you want create a delivery list.
- In the menu that will be displayed you will have to choose More options.
- Then select the option Send messages to clients.
- At the bottom right of your mobile you will find a green button with which you can write the message. Click on it, enter what you want and then click Send.
Use the statistical system
If what you are looking for is that your trademark grows, you will need to know the impact of your actions. For this, you can have the WB statistics, which will help you to accurately know information related to your messages. In this way you will know what has been sent, delivered and how many have been read.
You can do it by following these steps:
- Select the tool More options, represented by 3 vertical points.
- Choose the option Business adjustments.
- Then click Statistics.