Hyperlinks are one of the most used tools to connect a site from another (bridge), very common when creating documents and nowadays for web pages. There are many types of hyperlinks, which differ according to their functions and environment where they are located.
So that you know everything about this topic, we recommend that you read below , because you will find information about how they are, what they are for and how they are used , in addition to what Hyperlinks nowadays have the function of positioning our website through the relationship with SEO .
This web tool is known as linkbuilding with the function of telling Google (just a reference) if our page is worthwhile being in the first index of results or not.
Index:
What is a hyperlink or hyperlink and what is it for?
Hyperlinks are those that direct us to another place or document , these are also known with link link, or links. Its main function is to refer to other documents and even websites, called a specific point.
This is structured with a data network and an access protocol, which allows us to access the reference resource with a simple click. It is a tool widely used to present the references under c as if they were appointments.
They are very fundamental for the operation of the www ( World, Wide Web ), since it is thanks to its different protocols that allows access or visit to the destination address of so that we can visualize it, or if we want to download it .
They have many uses, from a simple presentation, to split our website , but since the computer systems are not perfect there are some hyperlinks that can break along the path >, these being what they call broken links .
What are the types of hyperlinks that currently exist?
Hyperlinks can be of different forms , and when we talk about forms we want to refer to types, since they are classified according to their functions and their environment .
The most common are the following:
Hyperlink text
These hyperlinks are those that lead us to a digital text, widely used in computer documents to open or go to a specific site , whose format is purely textual.
Image hyperlink
The use of this hyperlink is very similar to the previous one , but instead of texts they are images, which are hosted in certain places. Although when we talk about hyperlinks in the images we refer to those links that direct us to an image, including also those that direct us to a site through a click on an image. This resource is very used, especially to make commercials.
Hyperlink to email
This type of hyperlink has a command to open and send messages by email, it works as a kind of shortcut, so it is very useful on many occasions, such as to report failures or other things.
Hyperlink to specific functions
With this hyperlink we can perform specific functions on our computer, it is mostly used for basic activities such as printing, saving, increasing or reducing font size or other things.
Hyperlinks can also be classified according to the location of the resource, where we group them as follows:
Local or internal hyperlink
Link or search only those files or documents with a local address, that is, it is located on the same computer, or on the same website.
External hyperlink
This is the opposite of the previous hyperlink, because it is the one used to search or direct us to a site or document outside the web or PC.
Parts of a link or web link How are they made up?
The hyperlink is structured in three parts, as we show it below:
- Marker or anchor of origin: This is the part that is known as a link, which by clicking on it, directs us to the predestined position or destination.
- Link title: This is the part that acts as a marker because it is the one that defines the link.
- Destination marker or anchor: The link point is the one that gives us the jump to a destination, including among its functions, to be the marker of it.
Linkbuilding, what is this hyperlink strategy and what is it for? / span>
One of the most used and practical tools of online marketing is linkbuilding, since has the function of improving our positioning in Google or any other search engine , this complies with artificial intelligence, which allows us to obtain and improve inbound links to our website (and outbound).
Today there are SEO professionals who specialize in linkbuilders, to offer us link building services, such are very useful to attract good traffic thanks to the location in the search engine indexes.
This new marketing strategy was born because search engines such as Google or Bing, focus on this is most of the time, is what is known as SEO Onpage and SEO Offpage, where the latter is what is responsible for positioning by external factors, being completely the opposite of the Onpage.
For marketing everything is important and everything is related to each other , so no, we can leave aside or ignore the links that may or may not position us in the search engines.
How does it work?
Its function is closely related to the concept of PageRank, which is a rating from 0 to 10 that search engines, especially Google , score on Websites , granted based on the number of incoming links that the site owns.
This value , together with the quality of the link , (length, coherence, keywords), indicates the importance of the site. This is a great reference, because the more links we have, the better our PageRank will be. But these also work in reverse, that is if we copy on our website, links to sites or blogs with high traffic (important), since this tells Google to position us in its first index.